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I’m a social media and paid social specialist based in Manchester, working remotely with businesses to grow both their audience and commercial results. With around seven years of experience, I combine strategy with hands-on execution across organic social, Meta Ads, content planning, and performance reporting—making sure what we publish and promote aligns with brand voice and real business goals. I’m experienced in building platform-specific content calendars, writing and refining social copy, and producing creative concepts for channels like Instagram, Pinterest, and emerging platforms such as Bluesky/Threads. I also manage and optimise Meta Ads using audience, creative, and data testing to improve relevance and performance, while researching competitors and trends to continually find new content and paid opportunities.…I’m a social media and paid social specialist based in Manchester, working remotely with businesses to grow both their audience and commercial results. With around seven years of experience, I combine strategy with hands-on execution across organic social, Meta Ads, content planning, and performance reporting—making sure what we publish and promote aligns with brand voice and real business goals. I’m experienced in building platform-specific content calendars, writing and refining social copy, and producing creative concepts for channels like Instagram, Pinterest, and emerging platforms such as Bluesky/Threads. I also manage and optimise Meta Ads using audience, creative, and data testing to improve relevance and performance, while researching competitors and trends to continually find new content and paid opportunities.

Keira Croft

Social Media Manager, Social Media Freelancer, Digital Marketer

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I’m a social media and paid social specialist based in Manchester, working remotely with businesses to grow both their audience and commercial results. With around seven years of experience, I combine strategy with hands-on execution across organic social, Meta Ads, content planning, and performance reporting—making sure what we publish and promote aligns with brand voice and real business goals. I’m experienced in building platform-specific content calendars, writing and refining social copy, and producing creative concepts for channels like Instagram, Pinterest, and emerging platforms such as Bluesky/Threads. I also manage and optimise Meta Ads using audience, creative, and data testing to improve relevance and performance, while researching competitors and trends to continually find new content and paid opportunities.…I’m a social media and paid social specialist based in Manchester, working remotely with businesses to grow both their audience and commercial results. With around seven years of experience, I combine strategy with hands-on execution across organic social, Meta Ads, content planning, and performance reporting—making sure what we publish and promote aligns with brand voice and real business goals. I’m experienced in building platform-specific content calendars, writing and refining social copy, and producing creative concepts for channels like Instagram, Pinterest, and emerging platforms such as Bluesky/Threads. I also manage and optimise Meta Ads using audience, creative, and data testing to improve relevance and performance, while researching competitors and trends to continually find new content and paid opportunities.

Available to hire

I’m a social media and paid social specialist based in Manchester, working remotely with businesses to grow both their audience and commercial results. With around seven years of experience, I combine strategy with hands-on execution across organic social, Meta Ads, content planning, and performance reporting—making sure what we publish and promote aligns with brand voice and real business goals.

I’m experienced in building platform-specific content calendars, writing and refining social copy, and producing creative concepts for channels like Instagram, Pinterest, and emerging platforms such as Bluesky/Threads. I also manage and optimise Meta Ads using audience, creative, and data testing to improve relevance and performance, while researching competitors and trends to continually find new content and paid opportunities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Social Media & Paid Social Specialist (Self-Employed) at Freelance

January 1, 2024 - Present

Freelance and contract support for businesses across organic social and paid social. Build organic and paid social strategies around audience, brand, and commercial goals; plan content calendars and create platform copy and creative concepts for Instagram, Pinterest, and Bluesky/Threads; manage and optimise Meta Ads using audience, creative, and data to improve performance. Research competitors, audiences, and trends to identify content themes and paid opportunities, and use analytics/reporting tools to monitor results and test creatives.

Content Marketing Specialist at The Jump Digital

January 1, 2023 - January 1, 2025

Produced digital content across a range of topics by combining audience understanding, brand voice, and editorial quality. Researched and wrote high-quality digital content with strong readability and channel awareness, adapting messaging to audience needs and requirements. Developed copy with clear messaging and calls to action; edited and proofread content for accuracy, clarity, and consistency. Worked from content briefs independently, researching topics and audiences and coordinating with writers, designers, and marketing teams to maintain brand consistency.

Social Media Specialist at Twinkl Educational Publishing

January 1, 2021 - January 1, 2023

Supported Twinkl’s social media function by helping with organic content planning and audience growth in a large-scale digital publishing environment. Planned and scheduled social content across priority channels in line with wider campaigns; wrote platform-specific social copy with messaging tailored to different audiences. Created and briefed visual content to support engagement and campaign objectives, and used platform analytics to identify trends and optimise priorities. Coordinated with writers, designers, and marketing teams to run campaigns and maintain brand consistency.

SEO Executive at Twinkl Educational Publishing

January 1, 2019 - January 1, 2022

Worked across organic search in a large-scale digital publishing environment, combining SEO strategy, technical optimisation, content planning, and hands-on website improvements. Performed keyword research, competitor analysis, and SERP research to identify organic growth opportunities. Optimised website content around user demand, search behaviour, and broader business objectives, applying on-page and technical SEO including titles, metadata, internal linking, site structure, and indexing.