I'm a creative director and brand strategist. I build brands from the strategy up, then art direct every part of how they look, sound, and show up in the world. I started my creative direction career at Mattel and then shortly after at L'Oreal, working on global campaigns, packaging, and retail for brands like Urban Decay. Today I run EyeSavvy Design, a boutique studio for founder-led beauty, wellness, and CPG brands that want to look and feel genuinely high end. MORE THAN DESIGN Strategy and design carry equal weight in everything I deliver. Before a single logo or color palette, I define positioning, audience, and what actually sets a brand apart. Then I design the identity that brings that strategy to life. A beautiful brand that isn't strategic is decoration. A strategic one becomes a business asset. I'm a highly conceptual designer, which means I'm after the idea underneath the brand, not just a look. That's the part that holds up. WHERE CREATIVE IS HEADING AI has changed the early part of my process. I can explore more directions, test bolder ideas, and show a client what's possible instead of describing it. I've built entire brand image systems using AI artifacts, art directed by hand, with a consistent world and a consistent feel. The tools move faster now. The thinking and the taste are still mine, and that's the real differentiator. Execution has gotten cheap. Judgment hasn't. WHAT I DO Brand strategy, positioning, and creative direction Brand identity and visual identity systems Logo design and custom brand marks Packaging design, label design, and dielines Rebranding and brand refreshes Brand guidelines and asset delivery Campaign and art direction Website and landing page design Pitch and investor decks MY PROCESS 1. Brand strategy and creative direction 2. Initial brand concepts 3. Brand development 4. Brand expansion 5. Brand guidelines and asset delivery INDUSTRIES Beauty, skincare, and cosmetics. Health, wellness, and supplements. Food, beverage, and CPG. Tech and AI startups. Hospitality and experience. Fashion and boutique retail. A FEW BRANDS I'VE WORKED WITH Urban Decay, L'Oreal, Mattel, Hella Cocktail Co., GLO Science, WLDKAT, Boody, Nokia, NBA Top Shot, Sprinkles Cupcakes, and Young at Art Children's Museum. I'm Pratt trained with a BFA in Communication Design, Expert Vetted on Upwork and in the top 1% of talent there, and my work has been featured by Outstanding Branding. If you're building something and you want it to be impossible to ignore, let's talk.…I'm a creative director and brand strategist. I build brands from the strategy up, then art direct every part of how they look, sound, and show up in the world. I started my creative direction career at Mattel and then shortly after at L'Oreal, working on global campaigns, packaging, and retail for brands like Urban Decay. Today I run EyeSavvy Design, a boutique studio for founder-led beauty, wellness, and CPG brands that want to look and feel genuinely high end. MORE THAN DESIGN Strategy and design carry equal weight in everything I deliver. Before a single logo or color palette, I define positioning, audience, and what actually sets a brand apart. Then I design the identity that brings that strategy to life. A beautiful brand that isn't strategic is decoration. A strategic one becomes a business asset. I'm a highly conceptual designer, which means I'm after the idea underneath the brand, not just a look. That's the part that holds up. WHERE CREATIVE IS HEADING AI has changed the early part of my process. I can explore more directions, test bolder ideas, and show a client what's possible instead of describing it. I've built entire brand image systems using AI artifacts, art directed by hand, with a consistent world and a consistent feel. The tools move faster now. The thinking and the taste are still mine, and that's the real differentiator. Execution has gotten cheap. Judgment hasn't. WHAT I DO Brand strategy, positioning, and creative direction Brand identity and visual identity systems Logo design and custom brand marks Packaging design, label design, and dielines Rebranding and brand refreshes Brand guidelines and asset delivery Campaign and art direction Website and landing page design Pitch and investor decks MY PROCESS 1. Brand strategy and creative direction 2. Initial brand concepts 3. Brand development 4. Brand expansion 5. Brand guidelines and asset delivery INDUSTRIES Beauty, skincare, and cosmetics. Health, wellness, and supplements. Food, beverage, and CPG. Tech and AI startups. Hospitality and experience. Fashion and boutique retail. A FEW BRANDS I'VE WORKED WITH Urban Decay, L'Oreal, Mattel, Hella Cocktail Co., GLO Science, WLDKAT, Boody, Nokia, NBA Top Shot, Sprinkles Cupcakes, and Young at Art Children's Museum. I'm Pratt trained with a BFA in Communication Design, Expert Vetted on Upwork and in the top 1% of talent there, and my work has been featured by Outstanding Branding. If you're building something and you want it to be impossible to ignore, let's talk.WWWW…