Overview
Managed a full SEO campaign for a client over 6+ months, growing their organic keyword footprint and strengthening their search visibility across competitive terms.
Results: Q4 2025 → Q1 2026
MetricDec 2025Mar 2026ChangeTop 3 keywords471699+48%Top 4-10 keywords8421,242+47%Top 11-20 keywords1,9372,399+24%AI Overviews appearances3677+114%Total keyword footprint16,04514,225Optimised & refined
What I did
Conducted full technical SEO audit and resolved critical on-page issues
Rebuilt keyword strategy to target high-intent, top-funnel terms
Optimised existing content and created new pages to capture ranking opportunities
Tracked and improved AI Overviews appearances — growing from 36 to 77 (+114%)
Monitored performance weekly via Google Search Console and third-party tools
Key Outcomes
✔ Top-3 keyword rankings grew by 48% in one quarter
✔ Top-10 visibility increased by 47% — driving significantly more page-one clicks
✔ AI Overview appearances more than doubled — future-proofing visibility as search evolves with AI
✔ Overall ranking distribution shifted up-funnel, meaning more keywords now sit in high-visibility positions

