Hi, I'm Kim — a Digital Marketing Specialist based in Singapore with 3+ years of experience helping businesses grow through paid advertising and organic search. I specialise in: Google Ads & PPC — Search, Shopping, and Performance Max campaigns Facebook & Instagram Ads — Lead generation for real estate, home renovation, and local businesses SEO & GEO — Driving organic traffic and visibility across search engines Shopify — End-to-end store management, A/B testing, and seasonal promotions What I've delivered for clients: Increased US website sales by over 100% through combined SEO + SEM strategy Built automated email flows via Klaviyo that nurture leads on autopilot Managed full-funnel campaigns tracked through Google Analytics and Meta Business Suite I don't just run ads — I build systems that generate consistent, measurable results. Whether you need more leads, more sales, or better visibility online, I'll build a strategy that works for your business. 📩 Message me before ordering — I'll review your business and tell you honestly what will work best for you.…

Kim

PRO

Hi, I'm Kim — a Digital Marketing Specialist based in Singapore with 3+ years of experience helping businesses grow through paid advertising and organic search. I specialise in: Google Ads & PPC — Search, Shopping, and Performance Max campaigns Facebook & Instagram Ads — Lead generation for real estate, home renovation, and local businesses SEO & GEO — Driving organic traffic and visibility across search engines Shopify — End-to-end store management, A/B testing, and seasonal promotions What I've delivered for clients: Increased US website sales by over 100% through combined SEO + SEM strategy Built automated email flows via Klaviyo that nurture leads on autopilot Managed full-funnel campaigns tracked through Google Analytics and Meta Business Suite I don't just run ads — I build systems that generate consistent, measurable results. Whether you need more leads, more sales, or better visibility online, I'll build a strategy that works for your business. 📩 Message me before ordering — I'll review your business and tell you honestly what will work best for you.…

Available to hire

Hi, I’m Kim — a Digital Marketing Specialist based in Singapore with 3+ years of experience helping businesses grow through paid advertising and organic search.

I specialise in:
Google Ads & PPC — Search, Shopping, and Performance Max campaigns
Facebook & Instagram Ads — Lead generation for real estate, home renovation, and local businesses
SEO & GEO — Driving organic traffic and visibility across search engines
Shopify — End-to-end store management, A/B testing, and seasonal promotions

What I’ve delivered for clients:
Increased US website sales by over 100% through combined SEO + SEM strategy
Built automated email flows via Klaviyo that nurture leads on autopilot
Managed full-funnel campaigns tracked through Google Analytics and Meta Business Suite

I don’t just run ads — I build systems that generate consistent, measurable results. Whether you need more leads, more sales, or better visibility online, I’ll build a strategy that works for your business.

📩 Message me before ordering — I’ll review your business and tell you honestly what will work best for you.

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Language

English
Fluent
Chinese
Intermediate
Malay
Intermediate

Work Experience

Digital Marketing Strategist at Uniq Creation Pte. Ltd.
January 1, 2023 - Present
Tracked and analyzed campaign performance using Google Analytics and Meta Business Suite, providing actionable insights for future optimization. Created monthly performance reports detailing ROI and key metrics to stakeholders. Led end-to-end digital marketing initiatives including SEO/SEM, Facebook Ads, and Shopify store updates; implemented A/B testing, seasonal promotions, and email automation; built and executed creative concepts across websites, email campaigns, and digital ads.
Sales Executive at Raduga Pte. Ltd.
March 1, 2019 - October 1, 2019
Negotiated favorable terms with key clients, securing a long-term monthly agreement valued at $2M. Acted as the company's frontline representative, communicating with customers, monitoring buying behavior, and analyzing trends on local e-commerce platforms (Q10, Shopee, Lazada) and overseas markets. Developed a new sales process that increased customer acquisition by up to 5%.

Education

Bachelor's Degree in Business Administration with Honors in Marketing at Multimedia University, Malacca
January 1, 2016 - January 1, 2018
Diploma in Business Administration at Multimedia University, Malacca
January 1, 2014 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services
    paper SEO Campaign: 48% Growth in Top-10 Rankings — Q4 2025 to Q1 2026

    Overview
    Managed a full SEO campaign for a client over 6+ months, growing their organic keyword footprint and strengthening their search visibility across competitive terms.
    Results: Q4 2025 → Q1 2026
    MetricDec 2025Mar 2026ChangeTop 3 keywords471699+48%Top 4-10 keywords8421,242+47%Top 11-20 keywords1,9372,399+24%AI Overviews appearances3677+114%Total keyword footprint16,04514,225Optimised & refined
    What I did

    Conducted full technical SEO audit and resolved critical on-page issues
    Rebuilt keyword strategy to target high-intent, top-funnel terms
    Optimised existing content and created new pages to capture ranking opportunities
    Tracked and improved AI Overviews appearances — growing from 36 to 77 (+114%)
    Monitored performance weekly via Google Search Console and third-party tools

    Key Outcomes
    ✔ Top-3 keyword rankings grew by 48% in one quarter
    ✔ Top-10 visibility increased by 47% — driving significantly more page-one clicks
    ✔ AI Overview appearances more than doubled — future-proofing visibility as search evolves with AI
    ✔ Overall ranking distribution shifted up-funnel, meaning more keywords now sit in high-visibility positions