Kim Willekens

Freelance brand & communications strategist for companies with more brilliant ideas than hours in a day.

I help brands build a meaningful positioning and campaigns that people genuinely connect with. With 6+ years of experience across European and Asian markets, I focus on translating insight into clear messaging, strong creative direction, and effective communications support.

I’ve led brand strategy and PR work for organizations ranging from fitness brands to food and wellness concepts, managed partnerships and regional expansion, and supported clients from strategy through execution. I also bring a deeper interest in human behaviour and performance—shaped by my background in digital marketing, multilingual business communication, and health & wellbeing education—so my work stays both strategic and human.