I'm Kimberly McCombs, a designer with 25+ years of experience shaping consumer brands through packaging, branding, and digital campaigns. I thrive at the intersection of aesthetics and strategy, turning complex briefs into clear, compelling visuals that drive results. My work spans consumer goods, retail packaging, and digital experiences, with a specialty in creating packaging systems and POP displays that strengthen retail presence. Portfolio Website: _Website not available. Sign in: https://www.twine.net/signup_ As CNVS Nails' founder and Creative Director, I built the brand's entire digital presence—from a Shopify storefront and subscription platform to tutorials and educational content that guides customers from education to purchase and retention. I also design print materials, marketing collateral, and packaging, collaborating closely with product and marketing teams to ensure a cohesive, lifestyle-driven brand.…

Kimberly McCombs

PRO

I'm Kimberly McCombs, a designer with 25+ years of experience shaping consumer brands through packaging, branding, and digital campaigns. I thrive at the intersection of aesthetics and strategy, turning complex briefs into clear, compelling visuals that drive results. My work spans consumer goods, retail packaging, and digital experiences, with a specialty in creating packaging systems and POP displays that strengthen retail presence. Portfolio Website: _Website not available. Sign in: https://www.twine.net/signup_ As CNVS Nails' founder and Creative Director, I built the brand's entire digital presence—from a Shopify storefront and subscription platform to tutorials and educational content that guides customers from education to purchase and retention. I also design print materials, marketing collateral, and packaging, collaborating closely with product and marketing teams to ensure a cohesive, lifestyle-driven brand.…

Available to hire

I’m Kimberly McCombs, a designer with 25+ years of experience shaping consumer brands through packaging, branding, and digital campaigns. I thrive at the intersection of aesthetics and strategy, turning complex briefs into clear, compelling visuals that drive results. My work spans consumer goods, retail packaging, and digital experiences, with a specialty in creating packaging systems and POP displays that strengthen retail presence.

Portfolio Website: Website not available. Sign in: https://www.twine.net/signup

As CNVS Nails’ founder and Creative Director, I built the brand’s entire digital presence—from a Shopify storefront and subscription platform to tutorials and educational content that guides customers from education to purchase and retention. I also design print materials, marketing collateral, and packaging, collaborating closely with product and marketing teams to ensure a cohesive, lifestyle-driven brand.

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Work Experience

CEO & Creative Director at CNVS Nails
November 1, 2022 - Present
Founded CNVS Nails and led the full digital presence, including designing and launching the Shopify-based e-commerce site, subscription platform, and supporting digital assets. Directed UI/UX, e-commerce integration, content design (tutorials and inspiration galleries), and education-to-purchase retention. Implemented SEO and email signup flows to connect with customers and drive traffic and retention.
Senior Graphic Designer at AniLogics Outdoors
February 1, 2016 - January 1, 2024
Created imagery and assets for mobile applications, ensuring brand consistency across digital platforms. Developed email marketing campaigns and graphics to support product launches and audience engagement. Executed targeted email campaigns using platforms such as HubSpot and Constant Contact.
Senior Graphic Designer at Drury Outdoors
May 1, 1998 - January 1, 2025
Provided design services for packaging, web graphics, social media, and promotional campaigns across industries, specializing in lifestyle-driven branding and retail packaging solutions.

Education

BFA in Design at Missouri State University
January 11, 2030 - December 19, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services
    paper Klaviyo Email Marketing Design, Segmentation & Performance Optimization

    https://www.twine.net/signin

    For this project, I designed and executed email marketing campaigns in Klaviyo with a strong focus on audience segmentation and performance-driven goals. My work included designing branded email layouts, creating visual assets, and structuring content for automated flows and campaigns targeted to specific customer segments such as new subscribers, returning customers, and subscribers. I built emails to support measurable objectives including open rates, click-through rates, and conversion, with careful attention to hierarchy, mobile responsiveness, and clear calls to action. This project highlights my ability to combine thoughtful design with email marketing strategy to create campaigns that are both visually cohesive and results-focused.

    uniE621 Large-Scale Consumer Packaging Design for Outdoor Retail Brands
    https://www.twine.net/signin For this project, I led the complete packaging design and development for the AniLogics, CRUSH, and Black Ops deer feed and attractant product lines. I designed every package shown, managing the process from initial concept through final production, including structural layouts, dielines, and production-ready artwork. The scope included dozens of SKUs across multiple brands, formats, and sizes, all designed to perform cohesively within a high-impact retail environment. This work required close collaboration with manufacturing and print partners, careful SKU differentiation, and a strong focus on shelf presence, legibility, and brand consistency across a full retail footprint. Skills & Tools: Packaging Design • Dielines • Adobe Illustrator • Print Production • Manufacturing Coordination • Multi-SKU Systems • Retail Shelf Design • Brand Consistency graphicdesigner branding designer…
    uniE621 CNVS Nails Pink Nail Veneer Packaging and Creative
    For this CNVS Nails product collection and campaign, I led the creative execution across packaging design, product development, and visual content. Working within the established brand identity, I designed all packaging systems and dielines in Adobe Illustrator, prepared print-ready and production files, and collaborated directly with manufacturing partners to ensure quality and consistency. I also developed campaign visuals and art direction for product photography, extending the work into social media content, email marketing, and promotional assets. This project highlights my ability to manage end-to-end design projects that connect physical products with cohesive digital and marketing experiences. graphicdesigner branding webdesigner designer…
    uniE621 CNVS Nails Packaging and Creative Design
    Brand Interpretation & Design Direction Working within the established CNVS brand identity, I developed the visual execution and design systems that brought the brand to life across physical products, packaging, and customer touchpoints. Every design decision was made to reinforce clarity, usability, and a modern, elevated feel. Packaging Design I designed all CNVS product packaging from initial concept through final production, including: • Sizer tool packaging for the proprietary 30-size system • Starter kits and manicure sets • Individual product cartons for prep and finishing products • Seasonal and limited-edition packaging This work included structural layouts, dielines, Pantone matching, finish selection, UPC placement, compliance considerations, and production-ready print files. Packaging was designed to be giftable, functional, and visually impactful both online and in retail or pop-up environments. photo graphicdesigner branding designer…