I’m Vitor Tavares, a Visual Merchandiser and Fashion Content Creator with a passion for turning brand stories into engaging in-store experiences and social media content. I specialize in aligning visual merchandising with brand identity and driving commercial performance across international fashion retail, with experience in Portugal, Spain, and the UK. I thrive in collaborative, fast-paced teams and have led groups of merchandisers and creatives to deliver high-impact layouts, trend-based storytelling, and optimized product presentation. Fluent in Portuguese and English, with strong Spanish and basic French, I’m excited to bring bold, customer-focused visuals to your brand.

Vitor Tavares

I’m Vitor Tavares, a Visual Merchandiser and Fashion Content Creator with a passion for turning brand stories into engaging in-store experiences and social media content. I specialize in aligning visual merchandising with brand identity and driving commercial performance across international fashion retail, with experience in Portugal, Spain, and the UK. I thrive in collaborative, fast-paced teams and have led groups of merchandisers and creatives to deliver high-impact layouts, trend-based storytelling, and optimized product presentation. Fluent in Portuguese and English, with strong Spanish and basic French, I’m excited to bring bold, customer-focused visuals to your brand.

Available to hire

I’m Vitor Tavares, a Visual Merchandiser and Fashion Content Creator with a passion for turning brand stories into engaging in-store experiences and social media content. I specialize in aligning visual merchandising with brand identity and driving commercial performance across international fashion retail, with experience in Portugal, Spain, and the UK.

I thrive in collaborative, fast-paced teams and have led groups of merchandisers and creatives to deliver high-impact layouts, trend-based storytelling, and optimized product presentation. Fluent in Portuguese and English, with strong Spanish and basic French, I’m excited to bring bold, customer-focused visuals to your brand.

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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Advanced
French
Beginner

Work Experience

Visual Merchandiser at Zara
January 1, 2020 - December 31, 2023
Developed store layouts and visual displays aligned with brand identity and commercial performance; collaborated with store, regional and HQ teams in fast-paced, high-standard environments; ensured high visual standards and brand consistency; created layouts based on trend analysis, sales data and consumer insights; led a team of over 30 people across two other visual merchandisers.
Sales Assistant at Zara
January 1, 2016 - December 31, 2020
Supported daily store operations, assisted customers and contributed to sales targets; assisted with stock management and merchandising tasks.
Sales Assistant
January 1, 2016 - January 1, 2020
Supported sales floor operations, assisted customers, maintained product presentation and visual merchandising, and contributed to team goals across busy retail environments.
Visual Merchandiser at Zara (Inditex)
January 1, 2020 - January 1, 2023
Profile: Visual merchandiser with over 5 years of experience in international fashion retail, focusing on creating visual experiences aligned with brand identity and commercial performance. Collaborates with store, regional and HQ teams in fast-paced, high-standard environments; experience in Portugal, Spain and England. Content creator with ability to develop engaging social media content that boosts brand awareness and drives engagement. Developed store layouts based on trend analysis, sales data (sell-through) and consumer behavior insights. Optimized product presentation to increase visibility, conversion and visual coherence at point of sale. Led a team of over 30 people alongside 2 other visual merchandisers to maintain high standards globally.
Sales Assistant at Zara (Inditex)
January 1, 2016 - January 1, 2020
Customer service and sales support in fast-paced fashion retail, assisting customers, merchandising and contributing to in-store experience.

Education

Add your educational history here.

Qualifications

Best Fashion Video, Zara Fashion Week
January 1, 2023 - February 17, 2026
Best Fashion Video 2023 — Zara Fashion Week
January 1, 2023 - February 17, 2026
Best Fashion Video - Zara Fashion Week (1st place)
January 1, 2023 - February 17, 2026
Best Fashion Video 2023 — Zara Fashion Week
January 11, 2030 - February 17, 2026
Best Fashion Video 2023 - Zara Fashion Week (1st place)
January 1, 2023 - May 6, 2026

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services