Zhuotong (Kingsley) Ye

Supported STEAM program marketing by drafting 50+ promotional emails, producing 4 event posters via Canva, and preparing content to drive participation and engagement across multiple community channels and digital platforms. Assisted in coordinating two major events including a 500-attendee showcase, handling pre-event promotion, guest communications, on-site registration, and attendee inquiries throughout the event duration to ensure smooth execution. Drafted and sent formal invitation emails to government stakeholders and officials, ensuring accurate event details, clear and professional messaging, and timely follow-up correspondence to maintain strong relationships. Engaged with 50+ participants through pre/post-event communication, supported community outreach to local families and schools, and provided administrative support including materials preparation and data compilation.

Delivered front-line customer service, assisting 50+ guests daily with ticketing and enquiries. Supported venue setup for film premieres, ensuring smooth guest flow and positive experiences. Collaborated with team members on crowd management during peak sessions, reducing wait times.

Led customer acquisition initiatives across 3 store locations, monitoring Meituan traffic performance and optimizing promotions based on customer response and peak periods to drive foot traffic and sales. Managed community marketing via WeChat Moments, planning 2-3 weekly content posts that promoted specials and new drinks, resulting in a 15% increase in social media followers. Executed in-store promotional campaigns including red packet giveaways, limited discounts, bundle offers, and referral programs, while assisting with 4 seasonal events that each attracted 20+ customers. Coordinated with 2 suppliers on product sourcing and promotional materials, supporting cost control initiatives. Participated in marketing strategy discussions, tracking basic sales data and customer feedback to inform decisions.