Creative leader with 15+ years of experience building design functions from the ground up—setting brand strategy, directing animation studios, and delivering campaigns across non-profit, FMCG, education, and healthcare. Trusted by senior stakeholders to translate organizational goals into compelling visual communication, with hands-on craft spanning print, packaging, digital, and e-learning.

Kinjal Dedhia

Creative leader with 15+ years of experience building design functions from the ground up—setting brand strategy, directing animation studios, and delivering campaigns across non-profit, FMCG, education, and healthcare. Trusted by senior stakeholders to translate organizational goals into compelling visual communication, with hands-on craft spanning print, packaging, digital, and e-learning.

Available to hire

Creative leader with 15+ years of experience building design functions from the ground up—setting brand strategy, directing animation studios, and delivering campaigns across non-profit, FMCG, education, and healthcare. Trusted by senior stakeholders to translate organizational goals into compelling visual communication, with hands-on craft spanning print, packaging, digital, and e-learning.

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Language

English
Fluent
Hindi
Advanced
Gujarati
Fluent

Work Experience

Creative Head at Shri Kundkund Kahan Parmarthik Trust (Project JEEV)
May 1, 2021 - April 30, 2026
Architected the complete brand identity and visual design language for a self-learning online education portal, acting as the organization’s sole creative authority across disciplines. Directed 3+ external animation studios end-to-end, including authoring creative briefs, evaluating deliverables, enforcing timelines and budgets, and ensuring zero-missed launch milestones. Spearheaded the full product launch strategy—conceiving teaser concepts, marketing collateral, and multi-topic campaign roll-outs to drive user acquisition from zero. Served as UX/design decision-maker for the Learning Management Application, shaping user experience across web and mobile touchpoints. Operated as a one-person creative department, independently managing strategy, stakeholder alignment, vendor relationships, and hands-on execution simultaneously.
Freelance Design Consultant at Various clients (FMCG, Corporate, Fashion)
May 1, 2013 - April 30, 2021
Delivered end-to-end creative direction for 10+ clients—from initial briefs and brand strategy through print-ready and digital-ready production. Designed packaging and point-of-sale assets for multiple FMCG brands, contributing to measurable sales growth and improved shelf impact. Led creative vision for a men’s wear T-shirt brand, resulting in significant revenue growth and measurable brand recognition uplift. Produced Amazon storefront creatives and paid ad assets generating measurable revenue uplift for e-commerce clients. Managed print production vendors and ensured color-accurate artwork workflows, consistently delivering error-free output on tight turnarounds.
Freelance Design Consultant at Various clients
May 1, 2013 - April 30, 2021
Delivered end-to-end creative direction for 10+ clients across FMCG, corporate, and fashion, from initial briefs and brand strategy through print-ready and digital-ready production. Designed packaging and point-of-sale assets for multiple FMCG brands, contributing to measurable sales growth and improved shelf impact. Led creative vision for a men’s wear T-shirt brand, resulting in significant revenue growth and measurable increases in brand recognition. Produced Amazon storefront creatives and paid ad assets generating measurable revenue uplift for e-commerce clients. Managed print production vendors and color-accurate artwork workflows, consistently delivering error-free outputs with tight turnaround times.
Freelance Design Consultant at Various clients (FM CG, Corporate, Fashion)
May 1, 2013 - April 30, 2021
Delivered end-to-end creative direction for 10+ clients across brand strategy through print-ready and digital-ready production. Designed packaging and point-of-sale assets for multiple FMCG brands, contributing to measurable sales growth and improved shelf impact. Led creative vision for an men’s wear T-shirt brand, driving significant revenue growth and increased brand recognition. Produced Amazon storefront creatives and paid ad assets that generated measurable revenue uplift for e-commerce clients. Managed print production vendors and colour-accurate artwork workflows, consistently delivering error-free output with tight turnaround times.
Design Manager at Teach For India / Akanksha Foundation
June 1, 2011 - April 30, 2013
Led the national design function for a high-profile non-profit, setting visual identity strategy and overseeing creative output across multiple cities/cities. Directed development of the organization’s website visual language, recognized with a Best Website award in the Social Awareness category. Managed national print production and vendor relationships, delivering 15% under budget while achieving 98% print quality satisfaction. Produced design work for high-visibility events including TEDx, graduation ceremonies, board presentations, and national fellow recruitment campaigns.
Design Associate at Teach For India
June 1, 2010 - March 31, 2012
Produced social media creatives, newsletters, and print collateral for fellow recruitment campaigns, maintaining consistent visual identity across all touchpoints. Contributed to establishing design standards adopted across city offices, helping build a scalable design culture within a fast-growing non-profit.
Design Consultant at Akanksha Foundation
March 1, 2010 - May 31, 2010
Designed recruitment collateral, event posters, and fundraising merchandise.
Design Associate at Point Blank Health Care Communications
July 1, 2008 - January 31, 2009
Created communication materials for Johnson & Johnson, Cipla, and Protinex.
Design Associate at Point Blank Healthcare Communications
July 1, 2008 - January 31, 2009
Created communication materials for Johnson & Johnson, Cipla, and Protinex.
Design Intern at Link Ads
May 1, 2007 - October 31, 2007
Produced banners and product images; supported senior designers on print and outdoor media.

Education

Bachelor of Fine Arts (Major: Visualisation) at Sir J.J. Institute of Applied Art, Mumbai
January 1, 2003 - January 1, 2007
Certificate in Photography at Photographic Society of India
January 1, 2006 - January 1, 2006
Diploma in Foundation Art at L.S. Raheja School of Art
January 1, 2003 - January 1, 2003
Bachelor of Fine Arts (Major in Visualisation) at Sir J.J. Institute of Applied Art, Mumbai
January 1, 2003 - January 1, 2007
Certificate in Photography at Photographic Society of India
January 1, 2005 - January 1, 2006
Diploma in Foundation Art at L.S. Raheja School of Art
January 1, 2003 - January 1, 2003
Bachelor of Fine Arts (Major in Visualisation) at Sir J.J. Institute of Applied Art, Mumbai
January 1, 2003 - January 1, 2007
Certificate in Photography at Photographic Society of India
January 1, 2006 - January 1, 2006
Diploma in Foundation Art at L.S. Raheja School of Art
January 1, 2003 - January 1, 2003

Qualifications

Freelance Design Projects (Sydney, Australia)
June 1, 2026 - July 14, 2026
Certificate in Photography
January 1, 2006 - July 14, 2026

Industry Experience

Education, Non-Profit Organization, Healthcare, Consumer Goods, Media & Entertainment, Professional Services, Retail