Kinza Akbar

Delivered SERP-led and SEO-optimised editorial content, competing with top-3 results through keyword research, competitor analysis and content gap identification. Wrote People Also Ask (PAA) content to increase organic visibility and capture featured snippets. Implemented internal linking strategies to strengthen site architecture and guide users toward high-value content and product pages. Produced high-converting Amazon SEO content for multiple brands (titles, backend keywords, bullet points and product descriptions) aligned with Amazon algorithms. Followed detailed SEO briefs, brand and tone-of-voice guidelines, collaborating with SEO specialists, PMs, designers and client teams. Retained on a long-term basis as a freelance contractor due to reliability and consistent quality across clients.

Delivered SERP-led and SEO-optimised editorial content, conducted keyword research and content gap analysis, and wrote People Also Ask (PAA) content to increase organic visibility. Implemented internal linking to strengthen site architecture and guide users toward high-value content and product pages. Produced Amazon SEO content (titles, backend keywords, bullet points and descriptions) aligned with Amazon algorithms. Collaborated with cross-functional teams and clients, following detailed SEO briefs and brand guidelines. Retained on a long-term basis as a freelance contractor due to reliability and consistent quality.

Worked directly with the CEO to build brand foundations and messaging from the ground up. Developed brand narrative, positioning, taglines and tone-of-voice guidelines. Produced a crisis communication plan and AI communication framework. Trained in conversational copywriting, scriptwriting and social media marketing.