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Senior performance copywriter with 7+ years’ experience in delivering SEO-driven and conversion-focused copy for global brands and leading digital agencies. Long-term freelance contractor with Molzi during its transition and acquisition into Brainlabs, supporting teams through a period of growth, change and scale. Trusted to deliver high-quality SEO and Amazon copy for household-name brands across FMCG, retail, e-commerce and B2B.…Senior performance copywriter with 7+ years’ experience in delivering SEO-driven and conversion-focused copy for global brands and leading digital agencies. Long-term freelance contractor with Molzi during its transition and acquisition into Brainlabs, supporting teams through a period of growth, change and scale. Trusted to deliver high-quality SEO and Amazon copy for household-name brands across FMCG, retail, e-commerce and B2B.

Kinza Akbar

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Senior performance copywriter with 7+ years’ experience in delivering SEO-driven and conversion-focused copy for global brands and leading digital agencies. Long-term freelance contractor with Molzi during its transition and acquisition into Brainlabs, supporting teams through a period of growth, change and scale. Trusted to deliver high-quality SEO and Amazon copy for household-name brands across FMCG, retail, e-commerce and B2B.…Senior performance copywriter with 7+ years’ experience in delivering SEO-driven and conversion-focused copy for global brands and leading digital agencies. Long-term freelance contractor with Molzi during its transition and acquisition into Brainlabs, supporting teams through a period of growth, change and scale. Trusted to deliver high-quality SEO and Amazon copy for household-name brands across FMCG, retail, e-commerce and B2B.

Available to hire

Senior performance copywriter with 7+ years’ experience in delivering SEO-driven and conversion-focused copy for global brands and leading digital agencies. Long-term freelance contractor with Molzi during its transition and acquisition into Brainlabs, supporting teams through a period of growth, change and scale. Trusted to deliver high-quality SEO and Amazon copy for household-name brands across FMCG, retail, e-commerce and B2B.

Skills

Copywriting

SEO Copywriting

Brand Identity

Editorial Illustration

Experience Level

Copywriting

Expert

SEO Copywriting

Expert

Brand Identity

Expert

Editorial Illustration

Intermediate

Language

English

Fluent

Work Experience

Freelance Performance Copywriter at MOLZI / Brainlabs

November 1, 2022 - Present

Delivered SERP-led and SEO-optimised editorial content, conducted keyword research and content gap analysis, and wrote People Also Ask (PAA) content to increase organic visibility. Implemented internal linking to strengthen site architecture and guide users toward high-value content and product pages. Produced Amazon SEO content (titles, backend keywords, bullet points and descriptions) aligned with Amazon algorithms. Collaborated with cross-functional teams and clients, following detailed SEO briefs and brand guidelines. Retained on a long-term basis as a freelance contractor due to reliability and consistent quality.

Freelance Copywriter at K Z Editing

September 1, 2020 - Present

Produced website copy, landing pages, product descriptions and SEO blogs for SMEs across health, beauty, automotive, fitness and home furnishing sectors. Delivered SEO-led content to boost organic traffic and brand engagement. Lead editor for Hormone Handbook for Women by Bushra Finch, and managed multiple client projects concurrently, maintaining quality and deadlines.

Copywriter at Help Inclusiv

March 1, 2022 - September 30, 2022

Worked directly with the CEO to build brand foundations and messaging from the ground up. Developed brand narrative, positioning, taglines and tone-of-voice guidelines. Produced a crisis communication plan and AI communication framework. Trained in conversational copywriting, scriptwriting and social media marketing.

Academic Notetaker at Cosmic People

September 1, 2020 - April 1, 2021

Completed Advanced Level CPD Training in Specialist Notetaking. Produced accurate and accessible academic notes for students with disabilities and managed complex schedules with tailored outputs.

Account Manager at Liberis

July 1, 2019 - August 1, 2020

Managed and retained multiple SME accounts using Salesforce CRM. Delivered professional B2B communication with business owners.

Freelance Editor at Adeeb Editing

August 1, 2017 - August 1, 2020

Lead editor for the published book Insane Taxi Driver Confessions. Edited and proofread undergraduate essays, PhD theses and personal statements. Produced SEO-driven blogs and product descriptions for businesses.

Student Editor at The University Paper

October 1, 2017 - June 1, 2018

Recruited and managed a team of writers, chaired editorial meetings and reported to the Editor-in-Chief. Published articles for SHEffield newsletter and HER magazine; represented the University of Sheffield in a national paper.

Freelance Performance Copywriter at Molzi → Brainlabs

November 1, 2022 - Present

Delivered SERP-led and SEO-optimised editorial content, competing with top-3 results through keyword research, competitor analysis and content gap identification. Wrote People Also Ask (PAA) content to increase organic visibility and capture featured snippets. Implemented internal linking strategies to strengthen site architecture and guide users toward high-value content and product pages. Produced high-converting Amazon SEO content for multiple brands (titles, backend keywords, bullet points and product descriptions) aligned with Amazon algorithms. Followed detailed SEO briefs, brand and tone-of-voice guidelines, collaborating with SEO specialists, PMs, designers and client teams. Retained on a long-term basis as a freelance contractor due to reliability and consistent quality across clients.

Copywriter at Help Inclusive

March 1, 2022 - September 1, 2022