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I am Kirsty Smith, currently based in Hong Kong and in the process of relocating back to Zurich. I have 8+ years of experience in communications within the financial services industry, including editorial and content planning, editing, internal communications, external communications and brand strategy. Before my professional life in Europe and APAC, I completed an MA in Languages and spent Erasmus exchanges in Paris and Zurich – making me well-versed in bringing cross-cultural communication skills to the team, regardless of the topic.…I am Kirsty Smith, currently based in Hong Kong and in the process of relocating back to Zurich. I have 8+ years of experience in communications within the financial services industry, including editorial and content planning, editing, internal communications, external communications and brand strategy. Before my professional life in Europe and APAC, I completed an MA in Languages and spent Erasmus exchanges in Paris and Zurich – making me well-versed in bringing cross-cultural communication skills to the team, regardless of the topic.

Kirsty Smith

Writer, Copywriter, Brand Strategist, +3

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I am Kirsty Smith, currently based in Hong Kong and in the process of relocating back to Zurich. I have 8+ years of experience in communications within the financial services industry, including editorial and content planning, editing, internal communications, external communications and brand strategy. Before my professional life in Europe and APAC, I completed an MA in Languages and spent Erasmus exchanges in Paris and Zurich – making me well-versed in bringing cross-cultural communication skills to the team, regardless of the topic.…I am Kirsty Smith, currently based in Hong Kong and in the process of relocating back to Zurich. I have 8+ years of experience in communications within the financial services industry, including editorial and content planning, editing, internal communications, external communications and brand strategy. Before my professional life in Europe and APAC, I completed an MA in Languages and spent Erasmus exchanges in Paris and Zurich – making me well-versed in bringing cross-cultural communication skills to the team, regardless of the topic.

Available to hire

Zurich, Switzerland

I am Kirsty Smith, currently based in Hong Kong and in the process of relocating back to Zurich.

I have 8+ years of experience in communications within the financial services industry, including editorial and content planning, editing, internal communications, external communications and brand strategy.

Before my professional life in Europe and APAC, I completed an MA in Languages and spent Erasmus exchanges in Paris and Zurich – making me well-versed in bringing cross-cultural communication skills to the team, regardless of the topic.

Skills

Experience Level

Copywriting

Expert

Microsoft Office

Expert

Brand Identity

Expert

Language

French

Advanced

German

Advanced

Spanish; Castilian

Beginner

Italian

Beginner

Work Experience

Intern, Wider Internal Communications Team at UBS

July 1, 2018 - June 30, 2019

One-year internship in wider internal communications team.

Internal Communications Specialist at UBS

July 1, 2019 - April 30, 2023

Fixed role in editorial team since 2019, comprised of the three following sub roles from April 2022 until April 2023 • Since 2019, EN-language editor for Group-wide communications, on topics ranging from financial results and organisational announcements to HR topics and event coverage. • Since 2019, account manager for the Brand Strategy team’s tone of voice projects, responsible for their internal communications strategy and content. • Since 2022, internal editorial communications planning lead – supporting the head of planning by aligning internal content across the Group-wide communications team, as well as the business divisions and functions communications teams, in line with our communications strategy and publication guidelines.

Account Manager, Brand Strategy – Tone of Voice at UBS

January 1, 2019 - April 30, 2023

Responsible for internal communications strategy and content for the Brand Strategy team's tone of voice projects.