Kirthi Shetty

Award-winning leader with 20+ years shaping audio, podcasting, music, radio, TV and digital media. As Vice President Creative Production at Jio Saavn, the New York-born company that’s become South Asia’s largest streaming platform, I built the podcast division from the ground up and helped pioneer India’s podcast market. I’m recognized for multi-format creative work that reaches millions, and I lead high-performance, hands-on creative teams to deliver scalable brand and audience growth.

Built and led Jio Saavn’s podcast division within Reliance’s media ecosystem, positioning the company as the pioneer of India’s podcast market. I directed creative strategy and platform-wide audio production for India’s largest music streaming platform, serving 100M+ listeners, and managed cross-functional teams across content, audio and marketing, delivering campaigns for global partners like Nike, Netflix and Coca-Cola. This approach has sharpened our creative output across podcasts, radio, TV and digital media and consistently doubled stream and listener engagement year-on-year.