Available to hire
Award-winning leader with 20+ years shaping audio, podcasting, music, radio, TV and digital media. As Vice President Creative Production at Jio Saavn, the New York-born company that’s become South Asia’s largest streaming platform, I built the podcast division from the ground up and helped pioneer India’s podcast market. I’m recognized for multi-format creative work that reaches millions, and I lead high-performance, hands-on creative teams to deliver scalable brand and audience growth.
Built and led Jio Saavn’s podcast division within Reliance’s media ecosystem, positioning the company as the pioneer of India’s podcast market. I directed creative strategy and platform-wide audio production for India’s largest music streaming platform, serving 100M+ listeners, and managed cross-functional teams across content, audio and marketing, delivering campaigns for global partners like Nike, Netflix and Coca-Cola. This approach has sharpened our creative output across podcasts, radio, TV and digital media and consistently doubled stream and listener engagement year-on-year.
Experience Level
Language
English
Fluent
Hindi
Fluent
Marathi (Marāṭhī)
Fluent
Swedish
Beginner
Work Experience
Vice President – Podcast & Creative Production at JioSaavn, Reliance Group
December 31, 2025 - July 11, 2025Led podcast and branded content strategy, doubling audience engagement and catalogue growth. Produced 20+ original shows featuring top Indian talent, including Talking Music (3.8M streams) and Bhai Ke Raapchik Reviews (5.7M streams). Oversaw 1,000+ creative projects for brands like Amazon, Pepsi, and BMW, while improving production efficiency and driving innovation across teams in India and the U.S.
Assistant Creative Director – TV Production at Optimystix Entertainment India
December 31, 2016 - July 11, 2025Developed creative concepts for prime-time comedy shows like Comedy Nights Bachao and Comedy Circus. Collaborated on show vision, managed script teams, and delivered audience-driven content for national TV.
Creative Head at Red FM 93.5 – Mumbai
December 31, 2015 - July 11, 2025Created and voiced Mawali Bhai, a popular radio character. Won Gold at the Golden Mikes for Pothole Utsav. Increased listenership through bold satire and innovative campaign strategies.
Creative Producer at Radio One 94.3 – Mumbai
December 31, 2011 - July 11, 2025Produced audio branding, jingles, and campaign spots. Strengthened station identity and stepped in as on-air talent.
Vice President – Podcast & Creative Production at JioSaavn, Reliance Group
January 1, 2025 - July 11, 2025Led podcast and branded content strategy, doubling audience engagement and catalogue growth. Produced 20+ original shows featuring top Indian talent, including Talking Music and Bhai Ke Raapchik Reviews. Oversaw over 1,000 creative projects for brands like Amazon, Pepsi, and BMW. Improved production efficiency and drove innovation across teams in India and the U.S.
Assistant Creative Director – TV Production at Optimystix Entertainment India
January 1, 2016 - July 11, 2025Developed creative concepts for prime-time comedy shows like Comedy Nights Bachao and Comedy Circus. Collaborated on show vision, managed script teams, and delivered audience-driven content for national TV.
Creative Head at Red FM 93.5 – Mumbai
January 1, 2015 - July 11, 2025Created and voiced Mawali Bhai, a popular radio character. Won Gold at the Golden Mikes for Pothole Utsav. Increased listenership through bold satire and innovative campaign strategies.
Creative Producer at Radio One 94.3 – Mumbai
January 1, 2011 - July 11, 2025Produced audio branding, jingles, and campaign spots. Strengthened station identity and stepped in as on-air talent.
Vice President Creative Production at JioSaavn (Reliance)
January 1, 2023 - January 1, 2025Executive leadership of creative production across audio, video and digital; built the podcast division from the ground up; directed multi-format creative work; led high-performance teams across content, audio and marketing; campaigns for global partners; served 100M+ listeners.
Associate Vice President Creative Production at JioSaavn (Reliance)
January 1, 2021 - January 1, 2023Led creative strategy and platform-wide audio production; built and scaled teams; oversaw content, audio and marketing; drove audience growth and engagement; partnered with global brands.
Creative Head at Jio Saavn, Reliance, Mumbai
January 1, 2019 - January 1, 2021Directed creative strategy and platform-wide audio production for India’s largest music streaming platform; managed cross-functional teams across content, audio and marketing; delivered campaigns for global partners and grew listenership.
Senior Creative Producer / Creative Producer at Saavn, New York | Mumbai
January 1, 2016 - January 1, 2019Led creative production for multi-format content; built and managed cross-functional teams; contributed to national TV and digital campaigns.
Assistant Creative Director at Saavn, New York | Mumbai National TV
January 1, 2015 - January 1, 2016Assisted in directing creative direction for national TV and digital campaigns; contributed to cross-border creative projects and content strategy.
Creative Head Radio at Red FM 93.5
January 1, 2011 - January 1, 2015Led creative direction for radio, including on-air branding, campaigns and content strategy; contributed to multi-platform audio initiatives.
Education
Diploma at School of Audio Engineering Australia
January 1, 2007 - December 31, 2008Higher Secondary Certificate at K.G Mittal College of Arts & Commerce
January 1, 2001 - December 31, 2003Secondary School Certificate at Marol Education Academy, Mumbai
January 1, 1999 - December 31, 2000Diploma at School of Audio Engineering Australia
January 1, 0000 - January 1, 0000Higher Secondary Certificate at K.G Mittal College of Arts & Commerce
January 1, 0000 - January 1, 0000Secondary School Certificate at Marol Education Academy, Mumbai
January 1, 0000 - January 1, 0000Diploma in Audio Engineering at SAE Institute, Australia
January 1, 2007 - January 1, 2008Qualifications
AI Ladder for Enterprise
January 11, 2030 - April 16, 2026Data Analysis Foundations (Google)
January 11, 2030 - April 16, 2026Generative AI for Leaders (Vanderbilt University)
January 11, 2030 - April 16, 2026Industry Experience
Media & Entertainment, Telecommunications, Consumer Goods, Retail, Financial Services
Experience Level
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