Available to hire
Hi, I’m Kirti Shetty, an award-winning creative leader with over 15 years of experience in audio, entertainment, and branded content. I’ve had the pleasure of creating popular IPs like Mawali Bhai and managing high-impact campaigns for leading brands such as Amazon, HDFC Life, and BMW. My passion lies in storytelling and leading innovative teams across cultures to create engaging content.
I love working with talent across India and the U.S. and have produced over 20 original shows while overseeing more than a thousand creative projects. Outside of work, I enjoy singing and songwriting, and I’ve even acted in Bollywood films. I’m always eager to explore new opportunities to create meaningful media experiences.
Skills
Language
English
Fluent
Hindi
Fluent
Marathi (Marāṭhī)
Fluent
Swedish
Beginner
Work Experience
Vice President – Podcast & Creative Production at JioSaavn, Reliance Group
December 31, 2025 - July 11, 2025Led podcast and branded content strategy, doubling audience engagement and catalogue growth. Produced 20+ original shows featuring top Indian talent, including Talking Music (3.8M streams) and Bhai Ke Raapchik Reviews (5.7M streams). Oversaw 1,000+ creative projects for brands like Amazon, Pepsi, and BMW, while improving production efficiency and driving innovation across teams in India and the U.S.
Assistant Creative Director – TV Production at Optimystix Entertainment India
December 31, 2016 - July 11, 2025Developed creative concepts for prime-time comedy shows like Comedy Nights Bachao and Comedy Circus. Collaborated on show vision, managed script teams, and delivered audience-driven content for national TV.
Creative Head at Red FM 93.5 – Mumbai
December 31, 2015 - July 11, 2025Created and voiced Mawali Bhai, a popular radio character. Won Gold at the Golden Mikes for Pothole Utsav. Increased listenership through bold satire and innovative campaign strategies.
Creative Producer at Radio One 94.3 – Mumbai
December 31, 2011 - July 11, 2025Produced audio branding, jingles, and campaign spots. Strengthened station identity and stepped in as on-air talent.
Vice President – Podcast & Creative Production at JioSaavn, Reliance Group
January 1, 2025 - July 11, 2025Led podcast and branded content strategy, doubling audience engagement and catalogue growth. Produced 20+ original shows featuring top Indian talent, including Talking Music and Bhai Ke Raapchik Reviews. Oversaw over 1,000 creative projects for brands like Amazon, Pepsi, and BMW. Improved production efficiency and drove innovation across teams in India and the U.S.
Assistant Creative Director – TV Production at Optimystix Entertainment India
January 1, 2016 - July 11, 2025Developed creative concepts for prime-time comedy shows like Comedy Nights Bachao and Comedy Circus. Collaborated on show vision, managed script teams, and delivered audience-driven content for national TV.
Creative Head at Red FM 93.5 – Mumbai
January 1, 2015 - July 11, 2025Created and voiced Mawali Bhai, a popular radio character. Won Gold at the Golden Mikes for Pothole Utsav. Increased listenership through bold satire and innovative campaign strategies.
Creative Producer at Radio One 94.3 – Mumbai
January 1, 2011 - July 11, 2025Produced audio branding, jingles, and campaign spots. Strengthened station identity and stepped in as on-air talent.
Education
Diploma at School of Audio Engineering Australia
January 1, 2007 - December 31, 2008Higher Secondary Certificate at K.G Mittal College of Arts & Commerce
January 1, 2001 - December 31, 2003Secondary School Certificate at Marol Education Academy, Mumbai
January 1, 1999 - December 31, 2000Diploma at School of Audio Engineering Australia
January 1, 0000 - January 1, 0000Higher Secondary Certificate at K.G Mittal College of Arts & Commerce
January 1, 0000 - January 1, 0000Secondary School Certificate at Marol Education Academy, Mumbai
January 1, 0000 - January 1, 0000Qualifications
Industry Experience
Media & Entertainment, Telecommunications, Consumer Goods, Retail, Financial Services
Skills
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