KitCreativity

Available to hire

I’m a senior brand designer and graphic designer with around 20 years of professional experience, specializing in visual identity systems, packaging design, and marketing communication across both print and digital…

About

I’m a senior brand designer and graphic designer with around 20 years of professional experience, specializing in visual identity systems, packaging design, and marketing communication across both print and digital platforms. I’ve built cohesive brand ecosystems for clients ranging from startups and entrepreneurs to established organizations, taking projects from early concept and visual direction through production delivery.

I also bring strong art direction and client collaboration experience, working directly with founders, marketing teams, and stakeholders across the US, Europe, Australia, and Asia. Whether the goal is a full logo and brand guideline system, retail-ready packaging, or a complete website and e-commerce design package, I focus on clear visual communication and a brand experience that feels consistent at every touchpoint.

  • Joined October 2026

Languages

  • EnglishAdvanced
  • MalayAdvanced
  • ChineseAdvanced

Industry experience

  • Other
  • Media & Entertainment
  • Professional Services
  • Consumer Goods

Projects · 7

A gaming and esports branding concept created to establish a bold and energetic visual identity system for a modern gaming company. The design explores dynamic typography, futuristic visual elements, and structured branding components to support competitive gaming environments and digital platforms. Developed for esports teams and gaming studios, the identity system aims to enhance recognition across streaming platforms, merchandise, and in-game branding applications.

  • Art Director
  • Brand Designer
  • Creative Director
  • +2

Bold and dynamic action camera packaging design created for a tech product branding concept. The design emphasizes strong visual impact, structured layout, and adventurous aesthetics to reflect performance, durability, and outdoor lifestyle usage. Developed for retail packaging, combining branding and functionality to enhance product appeal and shelf visibility.

  • Art Director
  • Brand Designer
  • Creative Director
  • +2

Seanmas is an air-conditioning service provider based in Australia, looking to revamp its existing website.The new design concept focuses on creating a clean, neat, and professional look that reflects the company’s expertise and reliability.Another key objective is to enhance brand presence online, attracting new customers and promoting its own range of air-conditioning cleaning products.

  • Art Director
  • Brand Designer
  • Creative Director
  • +2

Nat G® is Texas’ leading provider of alternative fuels systems and service serving public and provide fleet operators. A bold and modern logo design created for an advanced fuel systems company, built to communicate innovation, reliability, and industrial strength. The concept blends clean geometry with dynamic visual elements, reflecting energy flow, precision engineering, and forward-thinking technology within the fuel and power industry. Designed with scalability and versatility in mind, this logo performs seamlessly across digital platforms, corporate materials, and industrial applications-ensuring a strong and recognizable brand presence.

  • Art Director
  • Brand Designer
  • Creative Director
  • +2

Designed a refined and modern brand identity for a restaurant, with a focus on elevating perceived value and creating a memorable dining experience. The visual direction combines clean typography, balanced composition, and a sophisticated color palette to reflect a premium yet approachable brand. The goal was to craft a cohesive identity system that works seamlessly across both digital and physical touchpoints, ensuring consistency from first impression to in-store experience. Scope of work includes: • Logo design • Brand identity system • Typography & color direction • Stationery and brand applications • Packaging and visual mockups Every element is carefully considered to enhance brand recognition, improve customer perception, and help the restaurant stand out in a competitive F&B landscape.

  • Art Director
  • Brand Designer
  • Creative Director
  • +2

A corporate infographic design created to visualize leadership survey insights through a clean and structured editorial approach. The design focuses on transforming business data into clear, engaging, and visually accessible communication, balancing readability with professional presentation. Developed for leadership reports, business presentations, and corporate communications, the visual system aims to enhance information clarity while maintaining a refined executive aesthetic.

  • Art Director
  • Brand Designer
  • Creative Director
  • +2

Professional assessment report design featuring clean layout, structured sections, and clear information hierarchy. Designed to communicate key data and insights with balanced typography and grid-based layout, suitable for corporate reporting, research documentation, and internal/external presentations. Ideal for business reports, annual reviews, and professional documentation systems.

  • Art Director
  • Brand Designer
  • Creative Director
  • +2

Work experience· 5 roles

Independent Brand Designer / Creative Director · KitCreativityJan 2014 – Present · 12 yrs 11 mos

Provide end-to-end brand design solutions for international clients, specializing in visual identity, packaging, digital branding, and marketing communication. Deliver logo and identity systems, typography/color systems, brand guidelines, packaging and label/box design, websites (Wix/Shopify), e-commerce visuals, and campaign artwork. Manage full project lifecycles including discovery, creative direction, concept development, client communication and revisions, quality control, production artwork preparation, and delivery. Build long-term client relationships through reliable project management and consistent design outcomes.

Senior Art Director · Fulcrum Marketing Sdn BhdJan 2011 – Jan 2014 · 3 yrs 1 mo

Led and developed creative for loyalty programs, brand activation campaigns, and marketing communication projects, including Philips Lighting Malaysia. Produced campaign artwork and promotional materials, roadshow branding, and customer engagement collateral. Coordinated with marketing stakeholders to align creative execution to campaign objectives and supported internal teams to ensure accurate, timely delivery.

Junior Art Director · Infra Design Sdn BhdJan 2009 – Jan 2011 · 2 yrs 1 mo

Created advertising campaign materials, property marketing collateral, and packaging artwork for clients including PJD Group, Metro Kajang, and COSWAY Malaysia. Designed press and magazine advertisements, brochures, promotional materials, and assisted with packaging artwork and production preparation. Mentored designers on Adobe Illustrator/Photoshop and professional production workflows.

Junior Art Director · Magnetude Sdn BhdJan 2008 – Jan 2009 · 1 yr 1 mo
Senior Graphic Designer · Mindbender Interactive Sdn BhdJan 2006 – Jan 2008 · 2 yrs 1 mo

Education

Diploma in Mass Communication (Graphic Design) · College Tunku Abdul Rahman2030 – 2026

Certifications and awards

99designs Top Level Designer2030 – 2026

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