Entrepreneurial, hands-on Creative Director leading the end-to-end development of Auragen, a performance-driven medical apparel startup pioneering collagen-infused textile innovation.

Built the brand from concept to market, personally directing and executing product design, fabric research, prototype development, tech pack creation, and manufacturer communication. Designed a differentiated scrub and knitwear collection grounded in science-backed performance, ergonomic function, and lifestyle-forward aesthetics.

Developed the complete brand ecosystem, including pitch decks, investor presentations, one-pagers, and comprehensive brand guidelines to support fundraising and strategic partnerships. Crafted narrative positioning and go-to-market strategy to establish Auragen as a category disruptor in medical apparel.

Architected and built the full Shopify e-commerce experience from backend configuration to front-end UX. Managed domain setup, payment integrations, product architecture, customer flows, marketing automations, and multi-channel integrations, including TikTok Shop, Google & YouTube, Facebook & Instagram, and supplier collaborations. Implemented AI-generated product imagery and digital content assets to accelerate launch readiness and reduce production costs.

Led influencer outreach, social channel development, and content creation strategy, driving brand awareness across digital platforms while aligning storytelling with performance and wellness positioning.

Blends 15+ years of fashion leadership with startup execution, AI-enhanced workflows, and data-informed brand building.