As a brand & creative strategist with over 8 years of experience, I help brands cut through the noise with impactful strategy and campaign creation. I’ve worked with global companies like Nike and Can-Am (BRP) and played a key role in driving growth for a fast-paced tech startup. My expertise includes producing engaging content, managing brand activations, developing social media campaigns, and building strategic partnerships.

As a brand & creative strategist with over 8 years of experience, I help brands cut through the noise with impactful strategy and campaign creation. I’ve worked with global companies like Nike and Can-Am (BRP) and played a key role in driving growth for a fast-paced tech startup. My expertise includes producing engaging content, managing brand activations, developing social media campaigns, and building strategic partnerships.

Available to hire

As a brand & creative strategist with over 8 years of experience, I help brands cut through the noise with impactful strategy and campaign creation. I’ve worked with global companies like Nike and Can-Am (BRP) and played a key role in driving growth for a fast-paced tech startup. My expertise includes producing engaging content, managing brand activations, developing social media campaigns, and building strategic partnerships.

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Work Experience

Brand Lead EMEA at Bombardier Recreational Products
August 1, 2022 - January 1, 2025
Brand strategy development for the EMEA region, driving key activations across brand awareness, product education, and sales. I managed creative content production and paid media strategy for six key markets, overseeing campaigns across Meta, YouTube, print, radio, and display ads. I collaborated with top-tier brand ambassadors, including athletes and influencers from F1, Red Bull, travel, music, and farming industries.
Brand Strategy Planner EMEA at Nike
June 15, 2025 - June 15, 2025
Brand & PR Strategist at Bynder
August 1, 2017 - February 1, 2019
As part of a rapidly growing tech startup, I managed brand campaigns from start to finish, including product launches and creative collaborations. I created press releases, assisted with media engagements for the CEO, and worked on integrated comms strategies. I also oversaw creative assets like videos and photo shoots, ensuring timely delivery while managing PR agencies in the USA and Netherlands.
PR & Communications Specialist at OnBrand Conference
July 1, 2017 - August 1, 2019
PR and communication work for OnBrand- the most on-trend gathering of Europe’s brightest minds in marketing, tech, and design. Every year, major players (CMOs, brand directors, and creative leaders) come together in Amsterdam, Europe’s international creative hub, to discuss the intersection between marketing and technology, and the trends set to shape the future of the industry.

Education

Master's degree in Design at University for the Creative Arts
January 1, 2021 - January 1, 2022
Bachelor's degree in Marketing Communications at HAN University of Applied Sciences
September 1, 2013 - July 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Consumer Goods, Other