Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a results-driven marketing professional who turns product knowledge and customer insights into clear, performance-backed campaigns. I’ve supported growth through SEO-informed content, social media planning, paid/organic pre-event promotions, and CRM-based repeat purchase opportunities—always with an emphasis on measurable outcomes and usable assets for sales teams. I’ve also led strategy and market-expansion work through multiple master’s projects, bringing together brand strategy, funnel growth, and audience-led content calendars. Across retail, wholesale, community hubs, and agribusiness contexts, I enjoy stakeholder engagement, rapid execution, and using data (including engagement metrics and SEO signals) to continuously improve recognition, on-site time, and conversion.…I’m a results-driven marketing professional who turns product knowledge and customer insights into clear, performance-backed campaigns. I’ve supported growth through SEO-informed content, social media planning, paid/organic pre-event promotions, and CRM-based repeat purchase opportunities—always with an emphasis on measurable outcomes and usable assets for sales teams. I’ve also led strategy and market-expansion work through multiple master’s projects, bringing together brand strategy, funnel growth, and audience-led content calendars. Across retail, wholesale, community hubs, and agribusiness contexts, I enjoy stakeholder engagement, rapid execution, and using data (including engagement metrics and SEO signals) to continuously improve recognition, on-site time, and conversion.

Bina Weththige

Digital Marketer, Marketing Strategist, Marketing Consultant, +3





I’m a results-driven marketing professional who turns product knowledge and customer insights into clear, performance-backed campaigns. I’ve supported growth through SEO-informed content, social media planning, paid/organic pre-event promotions, and CRM-based repeat purchase opportunities—always with an emphasis on measurable outcomes and usable assets for sales teams. I’ve also led strategy and market-expansion work through multiple master’s projects, bringing together brand strategy, funnel growth, and audience-led content calendars. Across retail, wholesale, community hubs, and agribusiness contexts, I enjoy stakeholder engagement, rapid execution, and using data (including engagement metrics and SEO signals) to continuously improve recognition, on-site time, and conversion.…I’m a results-driven marketing professional who turns product knowledge and customer insights into clear, performance-backed campaigns. I’ve supported growth through SEO-informed content, social media planning, paid/organic pre-event promotions, and CRM-based repeat purchase opportunities—always with an emphasis on measurable outcomes and usable assets for sales teams. I’ve also led strategy and market-expansion work through multiple master’s projects, bringing together brand strategy, funnel growth, and audience-led content calendars. Across retail, wholesale, community hubs, and agribusiness contexts, I enjoy stakeholder engagement, rapid execution, and using data (including engagement metrics and SEO signals) to continuously improve recognition, on-site time, and conversion.

Available to hire

I’m a results-driven marketing professional who turns product knowledge and customer insights into clear, performance-backed campaigns. I’ve supported growth through SEO-informed content, social media planning, paid/organic pre-event promotions, and CRM-based repeat purchase opportunities—always with an emphasis on measurable outcomes and usable assets for sales teams.

I’ve also led strategy and market-expansion work through multiple master’s projects, bringing together brand strategy, funnel growth, and audience-led content calendars. Across retail, wholesale, community hubs, and agribusiness contexts, I enjoy stakeholder engagement, rapid execution, and using data (including engagement metrics and SEO signals) to continuously improve recognition, on-site time, and conversion.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

SEO and Digital Catalogue Support / Website & Social Content Support

February 1, 2026 - August 1, 2026

Wrote SEO-informed product descriptions and helped structure the digital catalogue so wholesale buyers could find, compare, and trust the range. Supported website-upgrade planning and social product education content using AI-assisted drafting to produce clearer buyer-facing copy. Worked cross-functionally to map the source-to-customer path and produced catalogue copy designed for search and comparison.

Digital Marketing Intern at Albany Community Hub

August 1, 2025 - February 1, 2026

Planned, created, and scheduled weekly Instagram and Facebook content, including short video and AI-assisted assets. Used engagement data and SEO-informed captions to refine posts and supported paid and organic pre-event campaigns, on-site promotion, and event coordination. Increased social media engagement by maintaining a consistent weekly calendar tied to Hub events.

Marketing Coordinator

March 1, 2025 - August 31, 2025

Handled the full sale-to-aftercare cycle in a high-volume retail environment, using consultative product recommendations plus clear payment, returns, and complaint handling. Used CRM notes to identify upsell and repeat-purchase opportunities, building repeat business through documented customer notes rather than one-off transactions.

Marketing Director at Ashon Ventures NZ Ltd

March 1, 2025 - Present

Converted product knowledge into consultative recommendations and closed sales with advice, payment, returns, and complaint handling. Used CRM notes to identify upsell and repeat-purchase opportunities, handling end-to-end sale-to-aftercare in a high-volume retail environment. Focused on building repeat custom by recording customer notes rather than relying on one-off transactions.

Digital Marketing / SEO & CRM Support

February 1, 2025 - August 31, 2026

Wrote SEO-informed product descriptions and helped structure a digital catalogue so wholesale buyers could find, compare, and trust the range. Supported website-upgrade planning and social content for product education, using AI-assisted drafting to improve buyer-facing clarity. Coordinated across procurement, import, warehouse, sales, and finance to map source-to-customer paths.

Agribusiness Marketing / Account Support at Harboursport / Ashon Ventures (context from references)

April 1, 2024 - November 30, 2024

Managed agribusiness account relationships and sales activity against targets, including international customers. Used market analysis and tailored value propositions to support product launches, retention, and account growth with cross-functional teams. Delivered account-level performance rather than relying only on inbound enquiries, linking launches to account propositions.

Research Investigator (Intern) at Agstar PLC / Hector Kobbekaduwa Agrarian Research and Training Institute (per resume entries)

October 1, 2023 - April 30, 2024

Led field research and data analysis for an FAO collaboration in agriculture. Combined agronomic knowledge with stakeholder and end-user engagement to turn survey and field data into decision-ready findings for research, training, and partner teams.

Research Investigator (Intern) at Hetor Kobbekaduwa Agrarian Research and Training Institute

October 1, 2023 - October 1, 2023

Led field research and data analysis for an FAO collaboration in agriculture, combining agronomic knowledge with stakeholder and end-user engagement. Turned survey and field data into decision-ready findings for partner teams, not just academic notes, working through the full chain of fieldwork, analysis, and stakeholder briefing.

Quality Management / Laboratory QA & NPD Support at Fontèra Brands Lanka (per resume entries)

May 1, 2023 - October 31, 2023

Built QMS documentation, analyzed quality data, and presented findings in reports, slides, and graphs. Delivered laboratory QA across liquid and powder lines and incoming materials, supporting NPD shelf-life testing, process validation, and FSQ audit preparation. Produced audit-ready documentation that supported compliance and NPD work.

In Plant Trainee at Fonterra Brands Lanka

May 1, 2023 - October 1, 2023

Built QMS documentation, analysed quality data, and presented findings in reports, slides, and graphs. Delivered laboratory QA across liquid and powder lines and supported NPD shelf-life testing, process validation, and FSQ audit preparation. Produced audit-ready QMS and QA documentation supporting compliance and NPD work.

Executive Sales and Customer at AGSTAR PLC

April 1, 2023 - November 1, 2024

Managed agribusiness account relationships and sales activity against commercial targets, including international customers. Used market analysis and tailored value propositions to support product launches, retention, and account growth in collaboration with cross-functional teams. Worked to achieve results through named corporate and international accounts rather than only inbound enquiries.

Education

Master of Management (Marketing) at Auckland 2026 Led three Master's projects with NZ and international businesses on market expansion, brand strategy, and funnel growth. Capstone: megatrends research and a strategy to keep the business commercially strong as the market shifts.

January 1, 2026 - January 1, 2026

BSc (Hons) at Aquinas University College

January 1, 2024 - January 1, 2024

Master of Management (Marketing) at Auckland 2026

January 1, 2025 - January 1, 2026

BSc (Hons) Agro Industry Management at Aquinas University College

January 1, 2020 - January 1, 2024