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Marketing professional with 10+ years leading integrated campaigns for multinational brands, translating business objectives into insight-driven, high-impact work across channels. Meticulous project manager balancing timelines and stakeholders to deliver measurable growth. Passionate about purpose-driven organizations, with strengths in multicultural marketing, research-informed strategy, KPI management, and cross-functional collaboration—ensuring creative, messaging, and regulatory alignment from concept through execution.…Marketing professional with 10+ years leading integrated campaigns for multinational brands, translating business objectives into insight-driven, high-impact work across channels. Meticulous project manager balancing timelines and stakeholders to deliver measurable growth. Passionate about purpose-driven organizations, with strengths in multicultural marketing, research-informed strategy, KPI management, and cross-functional collaboration—ensuring creative, messaging, and regulatory alignment from concept through execution.

Kerina Mora

Project Manager, Digital Marketer, Marketing Strategist, +2

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Marketing professional with 10+ years leading integrated campaigns for multinational brands, translating business objectives into insight-driven, high-impact work across channels. Meticulous project manager balancing timelines and stakeholders to deliver measurable growth. Passionate about purpose-driven organizations, with strengths in multicultural marketing, research-informed strategy, KPI management, and cross-functional collaboration—ensuring creative, messaging, and regulatory alignment from concept through execution.…Marketing professional with 10+ years leading integrated campaigns for multinational brands, translating business objectives into insight-driven, high-impact work across channels. Meticulous project manager balancing timelines and stakeholders to deliver measurable growth. Passionate about purpose-driven organizations, with strengths in multicultural marketing, research-informed strategy, KPI management, and cross-functional collaboration—ensuring creative, messaging, and regulatory alignment from concept through execution.

Available to hire

Marketing professional with 10+ years leading integrated campaigns for multinational brands, translating business objectives into insight-driven, high-impact work across channels. Meticulous project manager balancing timelines and stakeholders to deliver measurable growth.

Passionate about purpose-driven organizations, with strengths in multicultural marketing, research-informed strategy, KPI management, and cross-functional collaboration—ensuring creative, messaging, and regulatory alignment from concept through execution.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Language

English

Fluent

Spanish; Castilian

Advanced

Italian

Intermediate

Work Experience

Associate Account Director at Majority Ad Agency

April 1, 2024 - November 1, 2025

Managed a diverse portfolio of high-profile clients (Coca-Cola Global, Gilead, Zip) by translating business and marketing objectives into integrated, insight-driven campaigns with measurable results. Directed global Coca-Cola initiatives for the Fanta brand across multiple international markets. Led HIV-prevention awareness and education campaigns for Gilead, engaging priority audiences across compliant, cross-channel touchpoints. Supported Zip (BNPL) with integrated marketing efforts to strengthen brand positioning, increase awareness, and build consumer trust in the U.S. Informed segmentation, go-to-market planning, and creative strategy via research. Oversaw end-to-end campaign execution across TV, digital, social, experiential, print, and OOH, ensuring consistency with strategic objectives and regulatory requirements. Provided strategic client counsel by reviewing creative deliverables, messaging frameworks, and media plans for accuracy and quality.

Senior Account Supervisor at Alma DDB Advertising Agency

April 1, 2019 - September 1, 2021

Managed an account portfolio (Clorox, Glad, Wells Fargo, Ancestry.com, EUC) by turning client needs into actionable, fully integrated marketing campaigns. Led end-to-end development of multicultural marketing campaigns from strategy through tactical execution. Conducted market research to inform go-to-market plans and creative strategy. Oversaw deployment across TV, digital, social, radio, print, email, sponsorships, and OOH. Provided strategic feedback to ensure creative alignment and accuracy. Coordinated work flows between clients and partner agencies to streamline operations, collaborating cross-functionally to share best practices and leverage success. Managed accounts’ financials and budgets and mentored/supervised account executives.

Associate Marketing Manager at Allstate Insurance

May 1, 2015 - April 1, 2019

Supported development and execution of integrated marketing campaigns for multicultural U.S. audiences, driving measurable impact. Developed data-driven strategies grounded in audience insights and market analysis. Defined and monitored KPIs to measure performance and optimize results. Oversaw creation and deployment across TV, radio, OOH, print, digital, and social. Guided regional marketing teams in implementing and localizing national campaigns. Provided insights from products, customer feedback, and the competitive landscape to inform strategy. Collaborated with cross-functional teams (product, research & analytics, legal, creative, sponsorships, media) to expand marketing programs. Attended productions to ensure creative alignment with brand standards and campaign objectives. Monitored performance and recommended optimizations/rotations to strengthen metrics.

Advertising Account Executive at Wikot Advertising Agency

January 1, 2014 - February 1, 2015

Collaborated with clients to translate business needs into actionable, cross-platform marketing programs. Developed campaign strategies, coordinated launches, and managed budgets and timelines. Produced and distributed marketing materials across TV, print, radio, digital, social, and OOH. Orchestrated B2B and B2C events across multiple markets. Monitored campaign performance and delivered detailed client reports with actionable insights. Built campaign management tools including creative briefs, proposals, estimates, and project tracking systems.

Assistant Marketing Manager at BlackBerry - Research In Motion

June 1, 2012 - January 1, 2014

Provided dedicated marketing support to Digicel across diverse Caribbean markets to achieve business objectives. Planned, implemented, and monitored regional marketing campaigns to drive engagement and growth. Collaborated with creative agencies to develop targeted marketing strategies. Supported sales teams with product launches, promotions, product trainings, and retention programs. Oversaw production and distribution of marketing collateral to ensure brand consistency. Supervised local marketing activations to maximize regional impact. Assisted in creating proposals and marketing reports to inform decision-making.