Available to hire
I am a Paid Search Media Manager with over 4 years of experience specializing in Google Ads Search campaigns, SEM strategy, and conversion optimization. I am skilled in campaign setup, performance tracking, and data-driven decision-making to achieve measurable growth.
I am Google Ads Search Certified and focused on ROI improvement and cross-channel advertising. I collaborate cross-functionally on budget allocation, forecasting, and bid management to align media buys with business goals.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Spanish; Castilian
Advanced
Russian
Advanced
Work Experience
Receptionist/Administrative Assistant at A & A Dental Center
October 31, 2004 - September 8, 2025Front desk receptionist handling patient flow, scheduling, basic administrative tasks and office coordination.
Administrative Assistant/Project Coordinator at Transparency International, Armenia
June 30, 2014 - September 8, 2025General administrative duties, contact management, data entry, inventory coordination, event support, and project-related assistance including workshop prep and NGO coordination.
CEO / Founder at EcoStimule, Knarik Boyajyan, PE
April 1, 2022 - September 8, 2025Green marketing and information center focusing on energy, environment, sustainable development, and green living solutions; content creation, directory management, and support for eco-certification processes.
Executive Director at YE - SERVICE LLC
March 31, 2024 - September 8, 2025Company operations oversight including contract review/signing, pricing, inventory, staff management, offline and online marketing, Google business management, and financial reporting.
Paid Media Manager / Google Ads Specialist at Ye -Service, LLC
May 1, 2022 - PresentAds strategy and plan development, Google Ads campaign setup and optimization, performance analysis, competitive research, reporting, and collaboration with creative teams.
Paid Media Manager / Google Ads Specialist at Miasin - All Armenian social platform
March 1, 2024 - PresentStrategic planning and management of paid media campaigns, cross-channel optimization, performance reporting, and client communications.
Receptionist/Administrative Assistant at A & A Dental Center
October 1, 2004 - October 1, 2004Greeted patients, managed front-desk operations, scheduled appointments, and supported administrative tasks during July 2004–October 2004.
Administrative Assistant/Project Coordinator at Transparency International, Armenia
June 1, 2014 - June 1, 2014Researched project topics to support data-driven planning and decision-making; compiled monthly transportation expense reports to streamline budget tracking and reporting accuracy.
CEO at EcoStimule, Knarik Boyajyan PE
March 1, 2021 - March 1, 2021Ran green digital marketing campaigns—social, PPC setup and management, audience targeting, and value-driven content creation. Conducted research on energy and environment sectors to inform sustainable marketing strategies and green product positioning.
Executive Director at YeService LLC
March 1, 2022 - March 1, 2022Directed offline and online marketing initiatives, including Google Business and Ads campaign management to support growth objectives. Implemented reporting frameworks to track marketing ROI across channels. Managed monthly financial reporting and budgeting processes.
Paid Media Manager / Google Ads Specialist at Ye-Service LLC, Yerevan
May 1, 2022 - November 5, 2025Developed SEM strategies and executed Google Ads account and campaign setups aligned with client objectives. Forecasted monthly spend and performance trends; managed budgets and bids to improve ROI. Created performance reports and adjusted strategies for growth.
User Acquisition Manager / Google Ads Specialist / Search Manager at Miasin – All Armenian Social Platform, Paris
November 1, 2025 - November 1, 2025Executed SEM strategies; set up Google Ads and LinkedIn campaigns aligned with company objectives. Conducted keyword and market research with national and geo audience targeting; collaborated on forecast and budget allocation; analyzed Google Analytics for bid management and optimization. Developed general user acquisition plans and a LinkedIn plan with content calendar.
CEO at EcoStimule, Knarik Boyajyan PE, Yerevan
March 1, 2021 - March 1, 2021Ran green digital marketing campaigns—social, PPC setup and management, audience targeting, and value-driven content creation. Conducted research on energy and environment sectors to inform sustainable marketing strategies and green product positioning.
Executive Director at YeService LLC, Yerevan, Armenia
March 1, 2022 - March 1, 2022Directed offline and online marketing initiatives, including Google Business and Ads campaign management to support growth objectives. Managed monthly financial reporting and budgeting processes, ensuring accurate salary distribution and expense tracking. Implemented reporting frameworks to track marketing ROI across channels.
Administrative Assistant/Project Coordinator at Transparency International, Armenia, Yerevan
June 1, 2014 - June 1, 2014Researched project topics to support data-driven planning and decision-making for the Project Manager. Compiled monthly transportation expense reports to streamline budget tracking and reporting accuracy.
Receptionist/Administrative Assistant at A & A Dental Center, Los Angeles, CA
October 1, 2004 - October 1, 2004Participated in Work & Travel Exchange program; provided front desk support and administrative tasks.
Education
Master's degree in Linguistics at Yerevan State Linguistic University after V. Brusov
September 1, 2002 - May 1, 2008Master’s Degree in Linguistics at Yerevan State Linguistic University after V. Brusov
January 11, 2030 - November 5, 2025Master’s Degree in Linguistics at Yerevan State Linguistic University after V. Brusov
January 11, 2030 - November 5, 2025Qualifications
Google Ads Search Certification
July 1, 2023 - July 1, 2024Social Media Management
June 1, 2022 - September 8, 2025The Art of Customer Service, 1C software database
June 1, 2022 - September 8, 2025Google Ads Search Certification
January 11, 2030 - November 5, 2025Social Media Management — Freelance University
January 11, 2030 - November 5, 2025The Art of Customer Service Research and Delivery
January 11, 2030 - November 5, 2025Google Ads Search Certification
January 11, 2030 - November 5, 2025Social Media Management
January 11, 2030 - November 5, 2025The Art of Customer Service Research and Delivery
January 11, 2030 - November 5, 2025Industry Experience
Media & Entertainment, Professional Services, Non-Profit Organization, Software & Internet
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