Available to hire
I am a Senior Product Designer with 10+ years of experience leading complex SaaS products across startup and enterprise environments. I specialize in simplifying technical systems into scalable, user-centered solutions that support product clarity and business growth.
Experienced in remote, cross-functional teams across Europe and Japan, with a strong focus on structured discovery, usability validation, and scalable design systems.
Skills
Experience Level
Language
English
Fluent
Dutch
Fluent
Japanese
Intermediate
Work Experience
Head of Product at Vendesk
January 1, 2025 - PresentVendesk redefines B2B sales with a bold Deal Experience Platform. We simplify complex workflows from pre-deal to post-close, blending data, design, and digital sales rooms to elevate every buyer journey. Fewer silos, faster closes, and smarter growth powered by tech that actually understands how deals get done.
Senior Product Designer at Woven by Toyota
January 1, 2024 - January 1, 2025Woven by Toyota, the mobility technology subsidiary of Toyota Motor Corporation, creates and manages software for Toyota's vehicle operating system, automated driving, and safety.
Sr. Product Designer at Kensultancy
September 1, 2023 - PresentFreelance Sr. Product Designer offering UX/Design consulting, design coaching, product design, brand design, and AI/UX research tooling.
Sr. Product Designer at Plural
January 1, 2023 - December 31, 2023Plural is a SaaS open-source, unified application deployment platform that stands up a Kubernetes cluster and selected applications in the cloud provider of your choice.
Senior Designer at IlionX
January 1, 2022 - January 1, 2023Embedded with top clients like Nike, IKEA, EDSN, and Daklapack. Led end-to-end projects across design research, product design, and workshops. Balanced creativity with strategy, managing cross-functional teams to deliver sharp, user-centered solutions that didn’t just look good they worked smart.
Senior Product Designer at Dexper
January 1, 2021 - January 1, 2022Dexper, a streaming SaaS startup powering enterprise-scale digital events. Owned product vision and UX, collaborating closely with clients to craft tailored CMS experiences. Balanced customer needs with business goals to deliver seamless event platforms that performed as flawlessly as they looked.
Product Designer at NLZIET
January 1, 2019 - January 1, 2021NL ZIET, the Dutch streaming platform uniting major national broadcasters in one SaaS solution. Led UX for NL ZIET 5.0 across mobile, desktop, and Smart TVs. Drove cross-platform design and partnered with external dev teams to deliver a bold, unified experience across every screen.
UI/UX Designer at Appical
January 1, 2016 - January 1, 2018Appical started as Junior UI/UX Designer and rose to lead a 3-person design team within a year. Designed onboarding SaaS experiences for clients from Fortune 500 giants like Siemens and Microsoft to local standouts, tailoring journeys that made first days unforgettable.
UI/UX Designer at Medi x Publishers
January 1, 2015 - January 1, 2016Led redesign for Medzine, a medical app helping professionals stay sharp in their specialty. Demonstrated impact in a high-stakes, knowledge-driven environment.
Product Design Lead (Contract) at Vendesk
February 1, 2025 - PresentLed discovery and product design for a 0-1 B2B SaaS platform focused on structured deal collaboration. Conducted user interviews, journey mapping, and problem validation to define MVP scope and reduce early-stage product risk. Established a foundational design system to support scalable development and consistent UI implementation. Translated business goals into structured product direction and aligned closely with engineering during early build planning.
Sr. Product Designer at Woven by Toyota
August 1, 2024 - PresentLed UX design for internal developer tools enabling Toyota engineers across divisions to train, collaborate, and build on vehicle operating system and safety platforms. Redesigned calibration workflows to consolidate fragmented tooling into a GR-compatible interface, improving usability and reducing workflow friction for race engineers. Contributed to the design of an internal developer platform facilitating knowledge sharing and cross-team collaboration. Facilitated design reviews and cross-functional alignment sessions.
Product Design Consultant at Kensultance
May 1, 2023 - December 31, 2023Worked with startups, enterprises, and non-profits across Europe delivering product and UX design for complex digital products. End-to-end UX design from discovery to MVP delivery and iteration. Designed data-heavy dashboards for technical and non-technical users. Led 0→1 MVP engagements, balanced speed to market with usability and design quality. Built and maintained scalable design systems for long-term growth.
Sr. Product Designer at Plura
January 1, 2022 - June 30, 2022Product design role within a DevOps-focused company building tools for engineering and infrastructure teams. Shaped UX direction, partnered with engineers to design usable workflows for highly technical features, and simplified complex DevOps concepts into clear interaction models to support long-term scalability.
Senior Product Designer at Illion
January 1, 2021 - January 1, 2022Enterprise-focused UX & product design across large-scale platforms. Delivered end-to-end UX and product design for enterprise clients including IKEA, Nike, and national infrastructure organizations. Designed multi-role platforms for consumer-facing and internal systems. Led branding and alignment workshops and contributed to accessibility improvements aligned with WCAG standards.
Senior Product Designer at NLZIET
January 1, 2019 - January 1, 2020Product design role focused on a consumer-facing streaming platform. Led the UX evolution from NLZIET 4.0 to 5.0, restructuring navigation and content architecture to improve content discovery and viewing experience across web and mobile. Collaborated with product and engineering to refine content flows and enhance usability; the 5.0 launch supported membership growth and platform expansion.
UI/UX Designer at Appica
October 1, 2015 - July 1, 2017Product design role focused on employee onboarding and experience platforms. Designed UX flows and interfaces supporting onboarding and lifecycle experiences. Collaborated with product managers and engineers to improve clarity, usability, and engagement; applied journey-based design thinking to translate organizational processes into intuitive experiences.
Junior UI/UX Designer at Medix Publisher
September 1, 2014 - August 1, 2015Contributed to the UX and UI redesign of Medixine, a medical knowledge platform for healthcare professionals. Created user flows, wireframes, and layouts; collaborated with product, editorial, and development teams to ensure usability and accuracy.
Education
Masterclass Design for SaaS Digital Design at Masterclass
January 1, 2018 - January 1, 2018Masterclass Design Thinking at Amsterdam University of Applied Sciences
January 1, 2017 - January 1, 2017Bachelor Interactive Media (CMD) at Amsterdam University of Applied Sciences
January 1, 2012 - January 1, 2016Bachelor Trade Management at Amsterdam University of Applied Sciences
January 1, 2010 - January 1, 2012Financial Admin at ROC Flevoland
January 1, 2007 - January 1, 2010Bachelor of Trade Management at Amsterdam University of Applied Sciences
January 1, 2007 - March 11, 2026Bachelor Interactive Media (CMD) at Amsterdam University of Applied Sciences
January 1, 2010 - March 11, 2026Masterclass Design Thinking at Amsterdam University of Applied Sciences
January 1, 2012 - March 11, 2026Masterclass Design for SaaS at Amsterdam University of Applied Sciences
January 1, 2013 - March 11, 2026Qualifications
Masterclass Design Thinking
January 1, 2012 - March 11, 2026Masterclass Design for SaaS
January 1, 2013 - March 11, 2026Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Education, Transportation & Logistics
Skills
Experience Level
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