Available to hire
I am an ecommerce growth marketer and founder who has driven $548K+ in combined revenue across Amazon and Shopify brands. I thrive on building direct-response campaigns, testing ad concepts, and crafting funnels that convert.
My approach blends customer psychology with data-driven decision making—from meta ad testing and creative strategy to product positioning and advertorial pages. I’m passionate about turning insights into scalable growth for D2C and B2B brands.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Founder & Ecommerce Growth Operator at LumeTone
January 1, 2025 - PresentFounded and operated a Shopify beauty brand, generating $278K in revenue through direct-response advertising, positioning, and funnel optimization. Developed Meta ad concepts, hooks, UGC-style briefs, and native-style angles to convert cold traffic. Wrote and tested advertorial landing pages, PDP copy, and direct-response messaging addressing customer pain points and buying psychology. Tracked CPM, CPC, CTR, ATC rate, CVR, CPA, AOV, and daily P/L to guide creative, offer, and funnel iterations.
Technical Sales Engineer at Cognex
June 1, 2024 - June 1, 2025Managed a $350K annual quota selling machine vision and barcode reading systems to manufacturers across Florida. Owned the full sales cycle from cold outreach to close, booking 5–10 meetings weekly through outbound prospecting. Closed new business including an $80K+ multi-unit system order by translating technical capabilities into customer-relevant value.
Smart Infrastructure Sales Intern at Siemens
June 1, 2023 - June 1, 2024Supported business development for Automation, Fire, and Security solutions using Salesforce, prospecting tools, and target account research. Participated in customer visits and sales conversations, gaining exposure to B2B positioning, technical solution selling, and customer relationship management.
Storefront Owner at Amazon Store
May 1, 2021 - April 1, 2022Generated $270K+ in sales within 11 months by identifying product demand, managing marketplace operations, and optimizing customer experience. Built and maintained relationships with 50+ repeat buyers, supporting retention and repeat revenue. Managed customer support for hundreds of orders while maintaining 100% positive reviews.
Education
Bachelor of Science in Business Administration, Finance at University of Central Florida
January 11, 2030 - June 25, 2026Qualifications
Budget Committee Chairman, Pi Kappa Phi
January 11, 2030 - June 25, 2026Industry Experience
Retail, Software & Internet, Professional Services, Manufacturing, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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