Available to hire
I am a creative designer with a professional degree in Arts and extensive experience leading marketing initiatives for renowned brands such as Image Pakistan and A. Moosajee Sons. My expertise lies in graphic design, branding, visual merchandising, content creation, and art direction across print and digital media.
Beyond my creative roles, I have valuable experience in real estate development as a site supervisor, ensuring project adherence to quality and safety standards. I am passionate about expanding my professional horizons beyond the fashion industry into emerging sectors within Pakistan.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Advanced
Urdu
Fluent
Work Experience
Creative Lead at A. Moosajee Sons
January 1, 2025 - June 26, 2024Designed social media content including posts, stories, reels, grid plans, and mood boards for shoots. Created brand assets such as websites, logos, catalogs, PR box pamphlets, menus, event invites, packaging, Father's day box, and digital ads on Google and Meta. Led visual content creation including product photography, set design & reels, and fashion shoots. Delivered marketing collateral such as flyers, billboard designs, sticker and standee designs, and mall branding. Planned and coordinated with store staff for visual merchandising, including setting up windows with mock-ups.
Graphic Designer at Image Pakistan
October 1, 2022 - December 26, 2024Designed social media content including posts, stories, reels, grid plans, and mood boards. Created brand assets such as websites, logos, catalogs, pamphlets, menus, event invites, packaging, and digital ads on Google and Meta. Led visual content creation including product photography, set design & reels, and fashion shoots. Delivered marketing collateral including flyers, billboard, sticker, standee designs, and mall branding. Acted as in-house photographer and videographer, creating and executing various shoots from start to edit for clients including Image Pakistan and Imperial Tutorial College.
Site Supervisor at SinoLink Properties
May 1, 2023 - December 31, 2024Monitored on-site progress, adherence to architectural drawings, and milestone deadlines. Ensured compliance with safety protocols and PPE per OSHA standards. Coordinated daily operations between site workers and engineers to maintain quality control. Maintained communication between site and head office. Managed procurement planning and reporting. Prepared and submitted daily reports tracking progress and requirements.
Asst. Contract & Communication Manager at Cemcon Associates
January 1, 2021 - September 30, 2021Assisted with contract and communication management tasks.
Teacher at Arts Council Institute of Arts & Craft
January 1, 2020 - January 31, 2021Taught courses in Photography, Sculpture, Printmaking, Material Process, Conceptual Development, Photoshop, and Art History. Supported admissions campaigns and student recruitment drives. Prepared and taught several course outlines.
Creative Lead at A Moosajee Sons
July 31, 2025 - August 19, 2025Led the creative team to design and deliver diverse marketing collateral including flyers, billboards, stickers, standees, mall branding, and posters. Created social media content such as posts, stories, reels, and mood boards. Developed brand assets like websites, logos, catalogs, PR boxes, pamphlets, menus, event invites, packaging, Google and Meta ads. Managed visual content creation including product photography, set design, fashion shoots, and in-house photography/videography for major clients including Image Pakistan and Imperial Tutorial College. Coordinated with client-facing personnel on visual merchandising decisions.
Site Supervisor at Sinolink Properties
December 31, 2024 - August 19, 2025Oversaw real estate development projects ensuring adherence to architectural plans and milestone deadlines. Monitored safety protocols and OSHA compliance including PPE usage. Coordinated daily between engineers, design consultants, and office personnel for quality control. Managed procurement planning and reporting. Prepared and submitted daily progress and requirements documentation.
Graphic Designer at Image Pakistan
December 31, 2024 - August 19, 2025Designed marketing materials and brand assets including flyers, posters, social media content, and packaging. Supported the creation of promotional campaigns across print and digital media platforms.
Assistant Communication & Contract Manager at Cemcon Associates
September 30, 2022 - August 19, 2025Supported communication and contract management functions within the organization from planning to execution during the tenure.
Teacher at Arts Council Institute of Arts and Crafts
January 31, 2022 - August 19, 2025Taught courses in Photography, Sculpture, Printmaking, Material Process, Conceptual Development, Photoshop, and Art History. Supported admissions campaigns and student recruitment. Prepared course outlines and assisted in designing art installations and exhibitions.
Internship at Syed Faraz Ali
July 31, 2018 - August 19, 2025Completed internship with responsibilities and learning under supervision.
Internship at Shahid Rassam
August 31, 2016 - August 19, 2025Completed internship with responsibilities and learning under supervision.
Education
Bachelor's In Fine Art at Indus Valley School of Art and Architecture, Karachi, Pakistan
January 1, 2017 - December 31, 2020High School Diploma at Syosset High School, Syosset, New York
February 1, 2014 - May 31, 2015Bachelor’s In Fine Art at Indus Valley School of Art and Architecture
January 1, 2017 - December 31, 2020High School Diploma at Syosset High School
February 1, 2014 - May 31, 2015Qualifications
Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro, Lightroom, XD)
March 1, 2016 - December 31, 2016Figma
October 1, 2023 - February 29, 2024Health and Safety
May 1, 2022 - June 30, 2022Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro, Lightroom, XD)
March 1, 2016 - December 31, 2016Figma
October 1, 2023 - February 29, 2024Health and Safety
May 1, 2022 - June 30, 2022Industry Experience
Media & Entertainment, Retail, Real Estate & Construction, Education, Professional Services, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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