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I’m Korteene Fox, a senior social media and content marketing strategist with 10+ years of experience leading high-impact product launches, building data-driven SEO strategies, and growing engaged communities. I’m hands-on with short-form and platform-specific content—turning brand goals into visual assets and campaign narratives that perform. I balance creative production with operational rigor: setting editorial standards, scaling workflows with AI, and using analytics to guide continuous improvement. I also lead creator- and employee-advocacy efforts, partnering cross-functionally to turn internal teams into credible brand ambassadors and consistently drive measurable engagement.…I’m Korteene Fox, a senior social media and content marketing strategist with 10+ years of experience leading high-impact product launches, building data-driven SEO strategies, and growing engaged communities. I’m hands-on with short-form and platform-specific content—turning brand goals into visual assets and campaign narratives that perform. I balance creative production with operational rigor: setting editorial standards, scaling workflows with AI, and using analytics to guide continuous improvement. I also lead creator- and employee-advocacy efforts, partnering cross-functionally to turn internal teams into credible brand ambassadors and consistently drive measurable engagement.

Kortnee Fox

Social Media Manager, Digital Marketer, SEO Expert, +3

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I’m Korteene Fox, a senior social media and content marketing strategist with 10+ years of experience leading high-impact product launches, building data-driven SEO strategies, and growing engaged communities. I’m hands-on with short-form and platform-specific content—turning brand goals into visual assets and campaign narratives that perform. I balance creative production with operational rigor: setting editorial standards, scaling workflows with AI, and using analytics to guide continuous improvement. I also lead creator- and employee-advocacy efforts, partnering cross-functionally to turn internal teams into credible brand ambassadors and consistently drive measurable engagement.…I’m Korteene Fox, a senior social media and content marketing strategist with 10+ years of experience leading high-impact product launches, building data-driven SEO strategies, and growing engaged communities. I’m hands-on with short-form and platform-specific content—turning brand goals into visual assets and campaign narratives that perform. I balance creative production with operational rigor: setting editorial standards, scaling workflows with AI, and using analytics to guide continuous improvement. I also lead creator- and employee-advocacy efforts, partnering cross-functionally to turn internal teams into credible brand ambassadors and consistently drive measurable engagement.

Available to hire

I’m Korteene Fox, a senior social media and content marketing strategist with 10+ years of experience leading high-impact product launches, building data-driven SEO strategies, and growing engaged communities. I’m hands-on with short-form and platform-specific content—turning brand goals into visual assets and campaign narratives that perform.

I balance creative production with operational rigor: setting editorial standards, scaling workflows with AI, and using analytics to guide continuous improvement. I also lead creator- and employee-advocacy efforts, partnering cross-functionally to turn internal teams into credible brand ambassadors and consistently drive measurable engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Social Media Specialist / Strategic Projects & Insights (Contract) at BAYADA Home Health Care

January 1, 2022 - January 1, 2025

Spearheaded a multi-platform video content series and managed creator-style editorial production. Authored and maintained brand-aligned editorial standards and accelerated production through AI-assisted tooling. Performed data analysis to translate audience and quality metrics into content optimization insights. Managed employee advocacy and community engagement programs, including sourcing hundreds of authentic employee stories to support earned media initiatives.

Strategic Consultant / Contractor at Bayada Home Health Care

January 1, 2022 - January 1, 2025

Operated as a strategic contractor supporting content and branding initiatives, including maintaining consistent multi-channel standards and assisting with cross-functional alignment. Produced and edited static and video assets for brand storytelling and campaign execution, supported paid social and performance tracking, and contributed to research and content development for market insight and community engagement.

Social Media & Digital Marketing Coordinator at 360 Media

January 1, 2014 - January 1, 2022

Coordinated foundational branding and ensured consistent messaging across digital touchpoints. Collaborated with leadership to align brand guidelines across social and other digital channels. Supported paid social strategy, performance metric tracking, social audits, social listening initiatives, employee advocacy programming, community engagement, SEO content strategy, product launch strategy support, market insight research, and creative/copy editing for static and video assets.

Social Media & Content Marketing Strategist

January 1, 2014 - January 1, 2022

Led multi-platform social media and content strategy and execution, including platform-specific video campaigns across TikTok, Instagram, and Facebook. Built and applied content strategy frameworks and editorial standards, resulting in a 45% increase in video views. Authored content guidelines and used AI prompting tools to scale review workflows and improve production efficiency by ~30% while maintaining brand tone. Analyzed content performance and quality metrics to produce actionable insights that informed content optimization and future strategy.

Coordinated Digital Marketing & Social Media / Brand Building (Employee Advocacy and Content Series) at Strive Physical Therapy & Sports Rehabilitation

January 1, 2014 - January 1, 2018

Architected an original brand voice and visual identity and implemented brand guidelines across social, email, and blog channels. Managed cross-functional alignment by collaborating with leadership to incorporate brand guidance into every digital touchpoint. Developed and scaled an employee advocacy program for 600+ users through standardized content toolkits and editorial guidelines. Produced and edited short-form videos using A/B testing to refine messaging and engagement, and coordinated online review program execution with internal stakeholders to deliver fast, brand-aligned responses.

Digital Marketing & Social Media Coordinator at 360 Media Direct & Slice Communications

January 1, 2014 - January 1, 2022

Created and distributed digital and social marketing assets, supporting brand-aligned execution and coordination of marketing projects. Worked on foundational branding efforts, cross-functional messaging alignment, and content development to support campaigns and communications objectives.

Social Media & Digital Marketing Coordinator / Strategic Projects & Insights (Social Media Specialist) at Bayada Home Health Care

January 1, 2014 - December 31, 2022

Built foundational brand voice and visual identity from the ground up and maintained cross-channel editorial standards across social, email, and blog. Collaborated with organizational leadership to integrate brand guidelines into every digital touchpoint, ensuring consistent messaging during key company moments. Supported paid social/ROI trend forecasting and performance metric reporting through social audits and insights. Contributed to community engagement and social listening efforts, including management of employee advocacy programs and ongoing optimization of content strategy and product launch strategy research.

Social Media & Digital Marketing Strategist at Bayada Home Health Care

January 1, 2014 - January 1, 2025

Led social media and content strategy with multi-platform execution and measurable impact. Spearheaded an end-to-end video content series across TikTok, Instagram, and Facebook, following rigorous content strategy frameworks and increasing video views by 45%. Authored and governed editorial content standards, and leveraged AI prompting tools to increase review and production efficiency by 30% while maintaining brand tone. Analyzed content performance and quality metrics to generate actionable insights that informed optimization and strategic adjustments. Managed employee advocacy/community engagement by sourcing 300+ authentic user stories, strengthening internal culture and supporting earned media growth. Served as hands-on lead creator for high-fidelity short-form video edits (CapCut) and supporting product launch visuals (photo assets) while partnering with marketing stakeholders to translate business goals into compelling social narratives.