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Hi, I'm Kosha Soni, a passionate Senior Product and UX Designer with over six years of experience. I specialize in inclusive, research-driven, user-centered design that bridges the gap between user needs and business goals. I love leading cross-functional teams and creating high-impact solutions in fast-paced and agile environments. Throughout my career, I've had the opportunity to work on a variety of projects from B2B SaaS to startups and enterprise applications. I enjoy collaborating with stakeholders, conducting user research, and building design systems that not only improve user experience but also drive measurable business success.…Hi, I'm Kosha Soni, a passionate Senior Product and UX Designer with over six years of experience. I specialize in inclusive, research-driven, user-centered design that bridges the gap between user needs and business goals. I love leading cross-functional teams and creating high-impact solutions in fast-paced and agile environments. Throughout my career, I've had the opportunity to work on a variety of projects from B2B SaaS to startups and enterprise applications. I enjoy collaborating with stakeholders, conducting user research, and building design systems that not only improve user experience but also drive measurable business success.

Kosha Soni

UX Designer, Product Designer, UI Designer, +3

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Hi, I'm Kosha Soni, a passionate Senior Product and UX Designer with over six years of experience. I specialize in inclusive, research-driven, user-centered design that bridges the gap between user needs and business goals. I love leading cross-functional teams and creating high-impact solutions in fast-paced and agile environments. Throughout my career, I've had the opportunity to work on a variety of projects from B2B SaaS to startups and enterprise applications. I enjoy collaborating with stakeholders, conducting user research, and building design systems that not only improve user experience but also drive measurable business success.…Hi, I'm Kosha Soni, a passionate Senior Product and UX Designer with over six years of experience. I specialize in inclusive, research-driven, user-centered design that bridges the gap between user needs and business goals. I love leading cross-functional teams and creating high-impact solutions in fast-paced and agile environments. Throughout my career, I've had the opportunity to work on a variety of projects from B2B SaaS to startups and enterprise applications. I enjoy collaborating with stakeholders, conducting user research, and building design systems that not only improve user experience but also drive measurable business success.

Available to hire

Hi, I’m Kosha Soni, a passionate Senior Product and UX Designer with over six years of experience. I specialize in inclusive, research-driven, user-centered design that bridges the gap between user needs and business goals. I love leading cross-functional teams and creating high-impact solutions in fast-paced and agile environments.

Throughout my career, I’ve had the opportunity to work on a variety of projects from B2B SaaS to startups and enterprise applications. I enjoy collaborating with stakeholders, conducting user research, and building design systems that not only improve user experience but also drive measurable business success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Gujarati

Fluent

Work Experience

Product Designer at Dell Technologies

October 1, 2022 - October 31, 2024

Delivered a sales enablement tool that saved users 120,000+ hours annually, resulting in a 2.5x increase in activities linked to opportunities, 3.3x more CRM contacts created, and a 2x+ boost in customer NPS response rates. Led design efforts for a planning tool that increased adoption by 65% YoY, while reducing rollout time by 90%, from 10 weeks to just 1 week. Contributed to a 20-point improvement in user performance accuracy within the critical 75–125% target attainment range. Centralized and scaled a Figma-based design system to enhance UI consistency and accelerate design-to-development cycles. Conducted user research, prototyping, and usability testing to drive all user-centered enhancements in a fast-paced, agile environment.

Lead UX Consultant at Kavi Global

June 1, 2021 - October 31, 2022

Designed and delivered an Intelligent Digital Scheduler for a major North American rail services company, enabling optimized repair car scheduling through AI-powered forecasting and text analytics, driving $100M+ in annual operational benefits. Reduced staff training time and improved operational scalability by streamlining complex workflows and minimizing reliance on tribal knowledge through intuitive UX design. Developed data-driven UX solutions aligned with key business KPIs, using a structured design thinking approach to drive measurable efficiency and resource optimization. Led the redesign of the company's marketing website with Adobe XD, creating a responsive, CMS-driven UI that improved user engagement and aligned with modern UX best practices. Partnered cross-functionally with stakeholders, data scientists, and engineers to translate business requirements into end-to-end user-centered solutions.

Lead Product Designer at Instaparty

June 1, 2020 - June 30, 2021

Spearheaded the end-to-end design of a dual-sided marketplace connecting planners with vendors, leading product design from concept to launch across mobile platforms. Directed a junior designer and collaborated with a global team of developers to deliver an integrated platform featuring vendor contracting, service selection, and secure payment functionality. Developed a scalable design system and high-fidelity mockups to ensure brand consistency and enhance usability across user touchpoints. Conducted iterative user research, usability testing, and prototype validation, balancing stakeholder input, technical feasibility, and user needs to optimize user flows. Improved vendor onboarding and planner engagement workflows, contributing to higher user retention and conversion rates. Led brand and product launch initiatives, significantly boosting user acquisition, engagement, and marketplace visibility.

UX Designer at Fireside Tech Solutions

January 1, 2020 - June 30, 2020

Led UX strategy and design execution for multiple small business clients, delivering scalable digital solutions from concept to launch. Conducted user research, stakeholder workshops, and usability testing to uncover unmet needs and inform product decisions. Applied heuristic evaluations, cognitive walkthroughs, and iterative prototyping to balance user experience with business goals. Collaborated with developers to ensure accurate implementation and uphold design integrity across platforms and builds. Championed user-centered design methods to improve product usability, engagement, and customer satisfaction across diverse industries.

UX Designer (Intern) at Walmart

June 1, 2019 - August 31, 2019

Designed enterprise reporting tools using Sketch, InVision, and Zeplin to support data visualization and enhance decision-making workflows. Translated complex concepts into screen flows, wireframes, and high-fidelity mockups to streamline navigation and improve user experience. Conducted usability testing and design critiques to validate designs, optimize task flows, and elevate product usability. Collaborated with senior designers, product managers, and developers in agile sprints, contributing to ideation, user research, and refinement cycles.

Digital Designer at Vistaprint

April 1, 2017 - August 31, 2018

Designed digital and print marketing assets, including personalized templates, promotional graphics, and illustrations to support small business branding and campaign efforts. Designed and developed a web-based Rewards and Recognition platform, delivering a visually cohesive, user-friendly interface for internal use. Collaborated with cross-functional teams, including marketing, content, and development, to ensure digital designs met campaign goals and maintained brand consistency. Conducted virtual client consultations to tailor designs to specific business needs, improving personalization and customer satisfaction.