A series of short-form video ads created for BeFreed, an educational app focused on helping people make better use of their free time. The videos were made for TikTok, Reels, and Shorts, with a focus on user acquisition and strong retention.

Concept

The idea was to turn a common problem — endless scrolling and information overload — into something simple and relatable. I used a 3D mascot as the main character, building the videos around everyday situations and positioning BeFreed as an easy 10-minute-a-day alternative.

Creative Approach

Strong hooks: Everyday situations like waking up tired, commuting, or wasting time scrolling were used to grab attention from the first seconds.
Fast pacing: Quick cuts, character animation, expressions, sound effects, and music kept the videos moving.
Product-focused ending: The mascot naturally leads into the app, where real book titles and the BeFreed interface are shown before the CTA.

Workflow

I used a mix of AI generation and traditional editing to build the creatives. AI was mainly used for the visual and character elements, while compositing, animation, sound design, and final editing were handled in After Effects and CapCut.

The goal was to make the content feel native to short-form platforms rather than like a traditional app advertisement.

This and other works https://www.behance.net/fujzhan