KOTRYNA GARŠVAITĖ

Available to hire

I step into complex accounts, figure out what actually matters, and bridge the gap between data and humans, translating performance into decisions clients can use to grow.

About

I step into complex accounts, figure out what actually matters, and bridge the gap between data and humans, translating performance into decisions clients can use to grow.

With 16+ years across JAPAC, EMEA and the US, I lead performance marketing and client partnerships for brands including Google Cloud, Audible, Lunar Energy and Avochato, managing up to $50M/year in media spend across B2B and B2C. Europe-based, remote.

  • 15 years' experience
  • Joined January 2026

Languages

  • EnglishFluent
  • ItalianIntermediate
  • Spanish; CastilianIntermediate
  • LithuanianFluent
  • FrenchIntermediate

Industry experience

  • Software & Internet
  • Healthcare
  • Professional Services
  • Travel & Hospitality
  • Retail
  • Energy & Utilities
  • Media & Entertainment
  • Other

More experts

Work experience· 10 roles

Senior Account Manager, Performance Marketing | 2016 – 2017 (Singapore), Account Manager, Performance Marketing | 2015 – 2016 (Singapore) Senior Account Executive, Display & SEM | 2013 – 2015 (London) · ESSENCE (EssenceMediacom) - LONDON & SINGAPOREMar 2026 – Present · 9 mos
PERSONAL SABBATICAL · GlobalMar 2026 – Present · 9 mos

Focused on health and personal development.

Account Director, Performance Marketing & Client Lead · CONTRASTED MARKETINGJan 2021 – Present · 5 yrs 11 mos

Head senior clients and performance strategy at a boutique, AI-forward agency focused on measurable lead pipeline growth. Achievements: • Drove growth, i.e. +68% SQLs (broad-market) and +14% SQLs (high-value niche) YoY lift. • Primary client partner across core accounts (up to ~six concurrently). • Praised for easily digesting complex performance data into clear insights: strategy and tactics, priorities, testing, budgets. • Full-funnel pipeline lift + lead-quality improvement via cross-channel optimisation and Sales feedback.

Account Director, B2B Performance Marketing & Client Lead · CONTACT ESSENCE (EssenceMediacom)Jan 2017 – Dec 2019 · 3 yrs
Senior Account Manager, Performance Marketing · ESSENCE (EssenceMediacom)Jan 2016 – Dec 2017 · 2 yrs
Account Director, B2B Performance Marketing & Client Lead · ESSENCE (EssenceMediacom) - SINGAPOREJan 2015 – Dec 2018 · 4 yrs
Account Manager, Performance Marketing · ESSENCE (EssenceMediacom)Jan 2015 – Dec 2016 · 2 yrs
Senior Account Executive, Display & SEM · ESSENCE (EssenceMediacom)Jan 2013 – Dec 2015 · 3 yrs

Education· 5

MSc in International Management · University of Bologna2010 – 2012

Publication: “Do consumers of FMCGs seek brands with congruent personalities?” Palgrave Macmillan, 2014

BA in Business Management · ISM UNIVERSITY OF MANAGEMENT AND ECONOMICS2005 – 2009
Bachelor's in Marketing · ABC University2030 – 2026
MSc in International Management · University of Bologna2010 – 2012

Certifications and awards

Digital Marketing Certification2030 – 2026
Marketing Analytics Course2030 – 2026

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