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I step into complex accounts, figure out what actually matters, and bridge the gap between data and humans, translating performance into decisions clients can use to grow. With 16+ years across JAPAC, EMEA and the US, I lead performance marketing and client partnerships for brands including Google Cloud, Audible, Lunar Energy and Avochato, managing up to $50M/year in media spend across B2B and B2C. Europe-based, remote.…I step into complex accounts, figure out what actually matters, and bridge the gap between data and humans, translating performance into decisions clients can use to grow. With 16+ years across JAPAC, EMEA and the US, I lead performance marketing and client partnerships for brands including Google Cloud, Audible, Lunar Energy and Avochato, managing up to $50M/year in media spend across B2B and B2C. Europe-based, remote.

KOTRYNA GARŠVAITĖ

PRO

Digital Marketer, Performance Marketer, Growth Marketer, +5

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I step into complex accounts, figure out what actually matters, and bridge the gap between data and humans, translating performance into decisions clients can use to grow. With 16+ years across JAPAC, EMEA and the US, I lead performance marketing and client partnerships for brands including Google Cloud, Audible, Lunar Energy and Avochato, managing up to $50M/year in media spend across B2B and B2C. Europe-based, remote.…I step into complex accounts, figure out what actually matters, and bridge the gap between data and humans, translating performance into decisions clients can use to grow. With 16+ years across JAPAC, EMEA and the US, I lead performance marketing and client partnerships for brands including Google Cloud, Audible, Lunar Energy and Avochato, managing up to $50M/year in media spend across B2B and B2C. Europe-based, remote.

Available to hire

Spain

I step into complex accounts, figure out what actually matters, and bridge the gap between data and humans, translating performance into decisions clients can use to grow.

With 16+ years across JAPAC, EMEA and the US, I lead performance marketing and client partnerships for brands including Google Cloud, Audible, Lunar Energy and Avochato, managing up to $50M/year in media spend across B2B and B2C. Europe-based, remote.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Italian

Intermediate

Spanish; Castilian

Intermediate

Lithuanian

Fluent

French

Intermediate

Work Experience

Account Director, Performance Marketing & Client Lead at CONTRASTED MARKETING

January 18, 2021 - Present

Head senior clients and performance strategy at a boutique, AI-forward agency focused on measurable lead pipeline growth. Achievements: • Drove growth, i.e. +68% SQLs (broad-market) and +14% SQLs (high-value niche) YoY lift. • Primary client partner across core accounts (up to ~six concurrently). • Praised for easily digesting complex performance data into clear insights: strategy and tactics, priorities, testing, budgets. • Full-funnel pipeline lift + lead-quality improvement via cross-channel optimisation and Sales feedback.

PERSONAL SABBATICAL at Global

March 20, 2026 - Present

Focused on health and personal development.

Account Director, B2B Performance Marketing & Client Lead at ESSENCE (EssenceMediacom) - SINGAPORE

January 12, 2015 - December 31, 2018

Led Google Cloud JAPAC B2B marketing, owned senior client relationship, and oversaw multi-channel strategy and execution. Achievements: • Grew account from ~$10M to ~$50M media spend in three years. • Scaled into Essence Singapore’s largest and most profitable client. • Led a cross-functional team, scaling from 6 to 15 people. • Built trusted senior stakeholder partnerships with Google Cloud PMMs + Google Medialab.

Senior Account Manager, Performance Marketing | 2016 – 2017 (Singapore), Account Manager, Performance Marketing | 2015 – 2016 (Singapore) Senior Account Executive, Display & SEM | 2013 – 2015 (London) at ESSENCE (EssenceMediacom) - LONDON & SINGAPORE

March 20, 2026 - Present

Account Manager | Media Planning & Client Services at ADNET MEDIA, VILNIUS, LITHUANIA

March 3, 2008 - March 31, 2010

Owned accounts across the Baltics (telecom, FMCG, automotive); partnered with PHD, MediaCom, Carat, and Google Baltics. Achievements: • Owned several highest-priority accounts while completing BA studies. • Stepped into lead AM scope early; took on senior responsibility fast. • Strengthened client partnerships through clear communication and reliable delivery.

Account Director, B2B Performance Marketing & Client Lead at CONTACT ESSENCE (EssenceMediacom)

January 1, 2017 - December 31, 2019

Led Google Cloud JAPAC B2B marketing; owned senior client relationships, multi-channel strategy and execution; grew the account and managed large-scale media investments across JAPAC/EMEA.

Senior Account Manager, Performance Marketing at ESSENCE (EssenceMediacom)

January 1, 2016 - December 31, 2017

Senior account leadership for performance marketing; drove activation and always-on performance for tier-1 accounts across JAPAC/EMEA; promoted and expanded client leadership capabilities.

Account Manager, Performance Marketing at ESSENCE (EssenceMediacom)

January 1, 2015 - December 31, 2016

Managed performance marketing initiatives; contributed to multi-channel strategy and execution; supported major launches and ongoing performance.

Senior Account Executive, Display & SEM at ESSENCE (EssenceMediacom)

January 1, 2013 - December 31, 2015

Early-career growth in display and search marketing; supported London-based and regional client leadership; contributed to launches and ongoing performance.

Account Manager at ADNET MEDIA

January 1, 2008 - December 31, 2010

Owned accounts across the Baltics (telecom, FMCG, automotive); partnered with major networks; client service and delivery focus.