Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Eugene, a strategic digital leader with 20+ years driving customer acquisition, retention, and data-driven growth across financial services, energy, and technology. I shape digital strategy, lifecycle programs, and data-driven decision making to deliver measurable business impact. I have a track record of democratising data, building high-performing teams, and pushing first-in-market innovations such as WhatsApp Banking, Drone tech in Insurance, and Browser-based AR activations. I'm a TEDx speaker, Promax Award winner, and a recognised thought leader in digital transformation.…I'm Eugene, a strategic digital leader with 20+ years driving customer acquisition, retention, and data-driven growth across financial services, energy, and technology. I shape digital strategy, lifecycle programs, and data-driven decision making to deliver measurable business impact. I have a track record of democratising data, building high-performing teams, and pushing first-in-market innovations such as WhatsApp Banking, Drone tech in Insurance, and Browser-based AR activations. I'm a TEDx speaker, Promax Award winner, and a recognised thought leader in digital transformation.

Eugene

Digital Marketer, Marketing Strategist, Creative Director, +3





I'm Eugene, a strategic digital leader with 20+ years driving customer acquisition, retention, and data-driven growth across financial services, energy, and technology. I shape digital strategy, lifecycle programs, and data-driven decision making to deliver measurable business impact. I have a track record of democratising data, building high-performing teams, and pushing first-in-market innovations such as WhatsApp Banking, Drone tech in Insurance, and Browser-based AR activations. I'm a TEDx speaker, Promax Award winner, and a recognised thought leader in digital transformation.…I'm Eugene, a strategic digital leader with 20+ years driving customer acquisition, retention, and data-driven growth across financial services, energy, and technology. I shape digital strategy, lifecycle programs, and data-driven decision making to deliver measurable business impact. I have a track record of democratising data, building high-performing teams, and pushing first-in-market innovations such as WhatsApp Banking, Drone tech in Insurance, and Browser-based AR activations. I'm a TEDx speaker, Promax Award winner, and a recognised thought leader in digital transformation.

Available to hire

I’m Eugene, a strategic digital leader with 20+ years driving customer acquisition, retention, and data-driven growth across financial services, energy, and technology. I shape digital strategy, lifecycle programs, and data-driven decision making to deliver measurable business impact.

I have a track record of democratising data, building high-performing teams, and pushing first-in-market innovations such as WhatsApp Banking, Drone tech in Insurance, and Browser-based AR activations. I’m a TEDx speaker, Promax Award winner, and a recognised thought leader in digital transformation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Go-to-Market Practice Lead at Meridian Energy

January 1, 2023 - January 1, 2024

Leading digital strategy, customer lifecycle programs, and go-to-market practice for New Zealand's largest renewable energy provider. Architecting digital presence, establishing data-driven decision-making culture, and defining guardrails within the agile operating model. Delivered a 22% lift in digital engagement through AI-powered content automation, SEO-optimised journeys, and integrated lifecycle programs (web, app, email). Established measurement frameworks and real-time dashboards for CAC, LTV, conversion rates, and brand health. Saved 20 weekly hours by embedding Copilot AI and RAG-powered governance agents. Curated AI use cases to inform technology/data roadmap and partnered with cross-functional teams to align marketing strategy with enterprise roadmap.

Head of Digital at TAB New Zealand

January 1, 2021 - January 1, 2023

Owned all digital marketing for New Zealand's largest online sports betting and racing platform. Managed acquisition, retention, and engagement across owned channels, paid media, and in-app marketing. Achieved 35% uplift in acquisition/retention KPIs, reduced CAC by 28%, built a high-performing digital marketing team, and established agile cadence with a focus on performance metrics. Created real-time dashboards and pioneered browser-based AR activations for racing and sports betting.

Director, Marketing & Digital at Old Mutual Insure

January 1, 2019 - January 1, 2021

Full P&L ownership across two insurance brands and four product verticals. Led acquisition, retention, creative, analytics, and conversion optimization. Increased online conversions from 4% to 13% in year one and to 26% by departure; implemented real-time data layer enabling dynamic pricing/personalisation; led lead management dashboard improving lead-to-close conversion by 18%; pioneered drone-enabled inspections reducing assessment time; built in-house media buying capability to reduce spend by 22% while maintaining performance.

Head of Digital Capability at MultiChoice SA (DStv)

January 1, 2016 - January 1, 2019

Led acquisition/retention for Africa's largest pay-TV platform across mass, mid-market, and premium segments. Won Promax Award for Best Integrated Campaign; drove 32% uplift in new customer sign-ups through segmented messaging and channel optimization; established in-house digital content studio to reduce production costs by 35%.

Head, Digital Marketing & Media Innovation at Standard Bank

January 1, 2013 - January 1, 2016

Led digital strategy for Africa's largest financial institution. Grew lending division digital budget from $400K to $1.2M; launched WhatsApp Banking (first in SA) with a 40% call-centre reduction and significant savings; reduced CAC by 90% through data integration; reduced media cannibalisation across 17 markets by 40%; received Mark of Excellence Award.

Digital Manager at Investec Bank

January 1, 2010 - January 1, 2013

Dark description placeholder for role prior to 2013, focusing on digital strategy and channel optimization.

Website Manager at Primedia Broadcasting

January 1, 2006 - January 1, 2010

Managed website presence and digital content strategy for Primedia Broadcasting.

Website Coordinator at Edcon/Edgars

January 1, 2004 - January 1, 2006

Coordinated website initiatives and online merchandising.