I'm Sai Sri Vamsi Krapa, a MSc Project Management for Business Development student at SKEMA Paris, with 4+ years delivering omnichannel services projects, CRM/CDP implementations, KPI reporting, and performance optimization across multi-market programs. I excel in analytics, agile delivery, and stakeholder management across Digital, Retail, CRM, and IT. I'm passionate about customer experience, Green IT, and data-driven innovation, always focused on turning insights into actionable improvements.

KRAPA Sai Sri Vamsi

I'm Sai Sri Vamsi Krapa, a MSc Project Management for Business Development student at SKEMA Paris, with 4+ years delivering omnichannel services projects, CRM/CDP implementations, KPI reporting, and performance optimization across multi-market programs. I excel in analytics, agile delivery, and stakeholder management across Digital, Retail, CRM, and IT. I'm passionate about customer experience, Green IT, and data-driven innovation, always focused on turning insights into actionable improvements.

Available to hire

I’m Sai Sri Vamsi Krapa, a MSc Project Management for Business Development student at SKEMA Paris, with 4+ years delivering omnichannel services projects, CRM/CDP implementations, KPI reporting, and performance optimization across multi-market programs.

I excel in analytics, agile delivery, and stakeholder management across Digital, Retail, CRM, and IT. I’m passionate about customer experience, Green IT, and data-driven innovation, always focused on turning insights into actionable improvements.

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Language

English
Fluent
French
Advanced
Hindi
Advanced
Telugu
Fluent
Tamil
Intermediate

Work Experience

Project Manager – Omnichannel & CDP Consultant at Indegene
November 1, 2022 - July 31, 2024
Participated in the design of new omnichannel initiatives with a 360° vision, mapping end-to-end customer journeys and defining detailed functional requirements with Product Managers in an Agile organisation. Managed multi-country projects with a detailed project plan, tracking milestones, proactively managing alerts, and escalating risks; delivered releases on time across EU markets. Conducted ad-hoc studies and benchmarks with Data teams to size opportunities and identify optimization levers; proposed concrete improvements to audience strategy and channel mix. Implemented CDP (Tealium) configurations and service updates (segments, attributes, connectors) to improve campaign precision, resulting in a +10% lift in effective retargeting engagement. Partnered with CRM and Retail stakeholders to translate market trends and client feedback into actionable improvement plans with next best engine, contributing to a 25% increase in customer engagement. Prepared sponsor updates and executive
Omnichannel Developer – Digital Marketing Operations at Cognizant
January 1, 2020 - November 1, 2022
Built data-driven marketing scenarios using CDP and CRM tools; captured accurate event data to support KPI reporting and performance monitoring by category/region. Defined functional specs for tracking (pixels, APIs) and collaborated with IT/Developers/QA to deliver compliant, seamless customer journeys across web/email channels. Produced recurring Excel/PowerPoint reporting packs for stakeholders; supported quarterly reviews with insights on market trends, funnel performance, and optimization opportunities. Ran regression and UAT cycles; improved defect resolution time by enhancing risk/issue logs, change notes, and clear escalation paths.

Education

MSc Project Management for Business Development at SKEMA Business School, Paris
September 1, 2024 - December 1, 2025
Bachelor of Engineering, Computer Science and Engineering, Data Analytics at Sathyabama Institute of Science and Technology
January 1, 2016 - January 1, 2020

Qualifications

Professional Scrum Master (PSM)
January 11, 2030 - January 27, 2026
AgilePM Foundation & Practitioner
January 11, 2030 - January 27, 2026
Green Project Management
January 11, 2030 - January 27, 2026
Tealium AudienceStream (Basic & Advanced) / Tealium iQ
January 11, 2030 - January 27, 2026
GPT Prompt Engineering
January 11, 2030 - January 27, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education