E-commerce and digital marketing professional with experience across luxury consumer brands, specializing in seamless customer experiences across digital touchpoints. Skilled in e-commerce management, digital merchandising, campaign execution, website optimization (UI/UX thinking), and content strategy to drive measurable sales performance. Currently managing end-to-end e-commerce and digital operations (data-driven recommendations, product catalog and launches, site content updates, and customer journey improvements) with expertise in Shopify operations and reporting. Previously led integrated social media and brand marketing campaigns for 200+ luxury/designer brands, combining market research, visual storytelling, and channel execution to grow brand awareness and engagement.

E-commerce and digital marketing professional with experience across luxury consumer brands, specializing in seamless customer experiences across digital touchpoints. Skilled in e-commerce management, digital merchandising, campaign execution, website optimization (UI/UX thinking), and content strategy to drive measurable sales performance. Currently managing end-to-end e-commerce and digital operations (data-driven recommendations, product catalog and launches, site content updates, and customer journey improvements) with expertise in Shopify operations and reporting. Previously led integrated social media and brand marketing campaigns for 200+ luxury/designer brands, combining market research, visual storytelling, and channel execution to grow brand awareness and engagement.

Available to hire

E-commerce and digital marketing professional with experience across luxury consumer brands, specializing in seamless customer experiences across digital touchpoints. Skilled in e-commerce management, digital merchandising, campaign execution, website optimization (UI/UX thinking), and content strategy to drive measurable sales performance.

Currently managing end-to-end e-commerce and digital operations (data-driven recommendations, product catalog and launches, site content updates, and customer journey improvements) with expertise in Shopify operations and reporting. Previously led integrated social media and brand marketing campaigns for 200+ luxury/designer brands, combining market research, visual storytelling, and channel execution to grow brand awareness and engagement.

See more

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent
Hindi
Advanced

Work Experience

E-commerce & Digital Operations at Ekaya Banaras
January 1, 2026 - Present
-Analyse monthly sales performance to identify customer, product, and market trends; translate insights into actionable recommendations for marketing and merchandising teams. -Prepare sales performance reports and evaluate business metrics including product performance, customer preferences, geographic sales trends, and inventory movement. --Support website audits and improvements across digital merchandising, product discovery, and customer journey enhancements. -Collaborate cross-functionally to support marketing initiatives, product launches, and website updates aligned with business priorities. -Manage day-to-day e-commerce operations on Shopify including product catalogue management, product launches, website content updates, and digital asset management.
E-commerce Operations (Freelance Consultant) at Ekaya Banaras
April 1, 2025 - December 31, 2025
Supported e-commerce operations through catalogue management, product launches, and website content updates. Assisted in digital merchandising, product presentation, and website optimization to enhance the online customer experience. Contributed to sales reporting and commercial analysis by identifying product and customer trends to support merchandising and marketing decisions.
SENIOR MARKETING EXECUTIVE (SOCIAL MEDIA & BRAND MARKETING) at WAREHOUSE BY MUDITA
July 1, 2024 - December 31, 2025
Planned and executed integrated marketing campaigns for 200+ luxury and designer brands across multiple digital touchpoints. Developed campaign concepts and communication plans tailored to each brand's positioning, audience, and marketing objectives. Conducted market and competitor analysis to inform campaign strategy and identify growth opportunities. Coordinated campaign production, including creative briefs, mood boards, product curation, and shoot execution. Ensured cohesive brand communication across social media, WhatsApp, SMS, and other digital marketing channels.

Education

Masters of Fashion Management at National Institute of Fashion Technology, Panchkula
August 1, 2022 - July 31, 2024
Bachelors of Commerce at University of Delhi
January 1, 2017 - January 1, 2020
Inter at Institute of Chartered Accountants of India (ICAI)
January 1, 2017 - January 1, 2019
Common Proficiency Test at Institute of Chartered Accountants of India (ICAI)
January 1, 2017 - January 1, 2017
Indian School Certificate (ISC) at Council for Indian School Certificate Examinations (ICSE/ISC), New Delhi
January 1, 2016 - January 1, 2017
Indian Certificate of Secondary Education (ICSE) at Council for Indian School Certificate Examinations, New Delhi
January 1, 2014 - January 1, 2015
Common Proficiency Test at Institute of Chartered Accountants of India
January 1, 2017 - January 1, 2017

Qualifications

Certification - The Future of Money: Cryptocurrency and Blockchain
January 11, 2030 - June 17, 2026
Mastering the Stock Market
January 11, 2030 - July 28, 2026
Certificate (credit course listings under University of Delhi — Sri Guru Gobind Singh College of Commerce)
November 30, 0002 - July 28, 2026

Industry Experience

Retail, Software & Internet, Consumer Goods, Media & Entertainment, Professional Services, Education, Financial Services