Katie Kaplan

Design and produce creative assets and integrated marketing materials across 150+ healthcare clinic locations, including advertising, recruitment campaigns, clinic branding, organic social media, brochures, environmental graphics, video, and digital content. Mentor a team of 4 with creative guidance and workflow support to ensure consistent, high-quality output. Create systems, templates, and production workflows that streamline design and content processes and improve brand consistency across marketing, social, web, recruitment, and clinical teams. Apply WCAG accessibility principles and use AI-assisted tools to support creative development, research, content production, and workflow automation. Support the Brand Ambassador content program and contribute to website redesign and SEO initiatives, improving content structure, accessibility, UX, and QA processes.

Led integrated marketing campaigns across digital, social, print, video, events, fundraising, and internal communications, reaching 48M+ users and increasing engagement by 25%. Translated complex healthcare information into clear, compassionate, and accessible visual storytelling in collaboration with marketing, clinical, photography, and video teams. Designed campaign concepts, digital content, social graphics, event materials, publications, presentations, and signage; created reusable templates and visual systems that improved brand consistency and production efficiency. Supported award-winning video and storytelling initiatives recognized with multiple Telly Awards.

Founded and manage a full-service creative consultancy providing brand strategy, visual identity development, website design, digital marketing, print campaigns, and creative direction for healthcare organizations, nonprofits, startups, and small businesses. Develop scalable brand systems including logos, visual identities, style guides, reusable templates, digital assets, websites, and marketing collateral. Lead client discovery, creative strategy, concept development, project planning, design production, vendor coordination, and final delivery. Build accessible, user-centered websites and communication materials that support business growth, fundraising, and brand awareness.