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I help brands clarify the heart of their message and communicate it powerfully to the people they’re here to serve through language that can be felt, understood, and acted on. I’ve brought bold, human-centred ideas to life, helping brands grow across diverse industries, including leading several successful grassroots movements that have created global social impact. I have seen how honest, well-timed ideas can take root and flourish. These experiences now shape how I support others in bringing their vision into the world.…I help brands clarify the heart of their message and communicate it powerfully to the people they’re here to serve through language that can be felt, understood, and acted on. I’ve brought bold, human-centred ideas to life, helping brands grow across diverse industries, including leading several successful grassroots movements that have created global social impact. I have seen how honest, well-timed ideas can take root and flourish. These experiences now shape how I support others in bringing their vision into the world.

Igor

Copywriter, Content Strategist, Brand Strategist

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I help brands clarify the heart of their message and communicate it powerfully to the people they’re here to serve through language that can be felt, understood, and acted on. I’ve brought bold, human-centred ideas to life, helping brands grow across diverse industries, including leading several successful grassroots movements that have created global social impact. I have seen how honest, well-timed ideas can take root and flourish. These experiences now shape how I support others in bringing their vision into the world.…I help brands clarify the heart of their message and communicate it powerfully to the people they’re here to serve through language that can be felt, understood, and acted on. I’ve brought bold, human-centred ideas to life, helping brands grow across diverse industries, including leading several successful grassroots movements that have created global social impact. I have seen how honest, well-timed ideas can take root and flourish. These experiences now shape how I support others in bringing their vision into the world.

Available to hire

I help brands clarify the heart of their message and communicate it powerfully to the people they’re here to serve through language that can be felt, understood, and acted on.

I’ve brought bold, human-centred ideas to life, helping brands grow across diverse industries, including leading several successful grassroots movements that have created global social impact.

I have seen how honest, well-timed ideas can take root and flourish. These experiences now shape how I support others in bringing their vision into the world.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Russian

Advanced

Work Experience

Marketing and Development Manager at Sprung Dance Theatre, Byron Bay

May 31, 2025 - July 21, 2025

Supported marketing and development efforts with a focus on audience growth, funding, and community engagement, ensuring messaging consistency across campaigns, media, and fundraising channels. Boosted program visibility 24% through a targeted market campaign that attracted new audiences and increased ticket sales. Achieved an average 45% email open rate through storytelling that converted readers into event attendees. Strengthened brand visibility with strategic press releases and marketing materials, securing media features in 3 regional outlets and lifting pre-sales by 18%. Drove a 22% increase in social media engagement by implementing an authentic community storytelling strategy, resulting in 15% more first-time event attendees. Secured $25,000 in additional funding through targeted community outreach and fundraising campaigns, expanding program offerings by 10%. Nurtured media relationships, resulting in increased press coverage and publicity for events and initiatives.

Founder & CEO at The Human Connection Movement, Sydney

August 31, 2024 - July 21, 2025

Founded and scaled a global movement tackling the loneliness epidemic through group meditation and wellbeing practices, reaching over 11,000 participants across 20 countries. Led the creative direction, brand strategy, and audience growth that transformed it into a multi-city platform for social impact. Led the full communications strategy from concept to execution, growing the movement to 380+ events with 11,000+ participants and hundreds of volunteers. Grew and nurtured an online community of 27,000+ followers through original video content, community-led campaigns, and storytelling. Sustained strong attendance and enrollments over six years, with public events averaging 50–80 attendees and workshops maintaining 30+ participants. Delivered programs for clients including The Big Anxiety (UNSW), CBRE, and various schools, focusing on emotional wellbeing, across public, corporate, and educational settings.

Snr Copywriter (Contract) at CMMN/Australian Exhibition Group (Remote)

September 30, 2023 - July 21, 2025

Led the rebrand of a 22-year legacy institution, shaping a fresh brand vision and culturally relevant identity that honoured its legacy while opening the door to new audiences, contributing to a sold-out Brisbane Exhibition in July 2023. Created marketing assets including press releases, social content, and email campaigns that drove a 30% increase in ticket pre-sales compared to previous years. Developed brand voice guidelines that contributed to a 15% lift in engagement and clearer communication across channels.

Freelancer Copywriter & Brand Storyteller at The Copy Wizard (Remote)

July 1, 2015 - Present

Ran brand discovery sessions to clarify voice, align messaging with audience needs, and shape narratives that led to an 18% improvement in engagement and campaign responsiveness over 6–8 months. Led brand messaging projects across the wellness, education, business, arts, and social impact sectors, contributing to a 7–10% increase in actions like sign-ups, registrations, and purchases over 3–6 months. Achieved a 4% average increase in email click-through rates and up to a 14% lift in social media engagement within 6 months, through targeted, audience-specific messaging.

Copywriter (Contract) at The CEO Magazine (Remote)

July 31, 2023 - July 21, 2025

Wrote long-form features spotlighting global executives, entrepreneurs, and change-makers, shaping real stories that resonated with a monthly audience of 1.8 million. Interviewed industry leaders and shaped their insights into real, engaging stories that were regularly featured as key pieces in each issue. Maintained ongoing relationships with C-suite professionals, often requested for follow-up features due to the quality, accuracy, and narrative depth of published work.

Learning Programs Manager at StartSomeGood - Social Enterprise, Sydney

November 30, 2020 - July 21, 2025

Produced the Starting Good Summit, a platform for education and inspiration in the social impact space, curating high-profile speakers and growing reach by 15% through strategic partnerships that delivered added value for participants. Program Manager for the Good Hustle program, guiding aspiring entrepreneurs in creating social impact-based businesses. Facilitated online sessions on social entrepreneurship, impact measurement, and sustainable business practices. Created multi-channel content that increased visibility and engagement by 25%, strengthening community connection across both the Summit and Good Hustle program.

Sales Manager at Live Payments - Fintech Startup - Banking, Sydney

January 31, 2017 - July 21, 2025

Joined as the initial employee following the company's acquisition from Macquarie Bank, playing a pivotal role during a critical leadership transition and financial constraints. Successfully sold retail EFTPOS machines, growing the customer base from 300 to 4,230 within three years. Contributed to the company's financial turnaround through persistent sales efforts and strategic customer acquisition. Grew the sales team from a solo role to a team of 8 over three years to meet rising demand.

Digital Media Coordinator at Publicis Sapient Agency, Sydney

May 31, 2012 - July 21, 2025

Increased digital advertising ROI by an average of 18% for major brands including World Vision, hotels.com, Aussie Home Loans, E*Trade, and Aussie Credit Cards through strategic budget allocation and achieved a 100% client retention rate. Managed client accounts, developed strategies, optimised campaigns, and collaborated closely with internal media planning and search teams. Conducted regular weekly, monthly and quarterly client reviews, presenting performance results and recommendations.