Marketing and communications graduate pursuing a PG Diploma in Advertising and Integrated Marketing, with hands-on experience in campaign content, audience research, PR strategy, and cross-functional creative delivery. I’ve worked across content operations, editorial/campaign writing, and visual design—comfortable collaborating with teams to ship work on tight deadlines. I use tools like Excel and PowerPoint for reporting, and I quickly pick up new workflows. My work includes keyword and audience research for high-traffic platforms, repurposing assets for multi-channel campaigns, and developing brand positioning and integrated campaign recommendations through academic projects.

KRIPA MALHOTRA

Marketing and communications graduate pursuing a PG Diploma in Advertising and Integrated Marketing, with hands-on experience in campaign content, audience research, PR strategy, and cross-functional creative delivery. I’ve worked across content operations, editorial/campaign writing, and visual design—comfortable collaborating with teams to ship work on tight deadlines. I use tools like Excel and PowerPoint for reporting, and I quickly pick up new workflows. My work includes keyword and audience research for high-traffic platforms, repurposing assets for multi-channel campaigns, and developing brand positioning and integrated campaign recommendations through academic projects.

Available to hire

Marketing and communications graduate pursuing a PG Diploma in Advertising and Integrated Marketing, with hands-on experience in campaign content, audience research, PR strategy, and cross-functional creative delivery. I’ve worked across content operations, editorial/campaign writing, and visual design—comfortable collaborating with teams to ship work on tight deadlines.

I use tools like Excel and PowerPoint for reporting, and I quickly pick up new workflows. My work includes keyword and audience research for high-traffic platforms, repurposing assets for multi-channel campaigns, and developing brand positioning and integrated campaign recommendations through academic projects.

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Language

English
Fluent
Hindi
Fluent
German
Beginner

Work Experience

Content & Website Operations Intern at Times Internet (IndiaTimes)
March 1, 2026 - June 30, 2026
Produced and reviewed campaign and editorial copy for a high-traffic platform, applying keyword and audience research to support acquisition and engagement. Coordinated content publishing operations through the CMS, maintaining consistency and cadence across live campaign touchpoints. Researched audience personas and segmented trending topics to align content and campaign strategy with engagement goals; repurposed assets across channel-specific formats for multi-channel campaigns.
Writer at Her Campus
January 2, 2026 - Present
Wrote articles for Her Campus; contributed to campus coverage across topics including lifestyle, culture, and student life. Collaborated with editors and social teams to adapt content into shareable formats, boosting campus-wide visibility.
Graphic Designer at System Toronto
December 1, 2025 - March 31, 2026
Designed logos, posters, and motion graphics for client marketing campaigns. Collaborated with marketing and design teammates on active campaigns using Photoshop, Figma, After Effects, and Canva to meet deadlines.
Graphic Design and Marketing Intern at System Toronto
December 1, 2025 - Present
Designed logos, posters, motion graphics and flyers for events and organizations. Utilized tools like Adobe Photoshop, Figma, After Effects and Canva to deliver professional quality work.
Marketing and PR Lead Intern at Her Campus
September 1, 2025 - December 1, 2025
Contributed original, research-driven articles to Her Campus, crafted culturally relevant and student-focused content that increased reader engagement across digital platforms. Collaborated with editors and social teams to adapt content into shareable formats, boosting campus-wide visibility and brand voice.

Education

Bachelor of Arts at Indraprastha College for Women, University of Delhi
August 20, 2023 - July 20, 2026
PG Diploma, Advertising and Integrated Marketing at IGNOU
January 1, 2026 - December 31, 2026
BA, Multimedia and Mass Communication at Indraprastha College for Women, University of Delhi
August 1, 2023 - July 31, 2026
PG Diploma, Advertising and Integrated Marketing at IGNOU
January 1, 2025 - July 1, 2026
BA, Multimedia and Mass Communication at Indraprastha College for Women, University of Delhi
August 1, 2023 - July 1, 2026

Qualifications

Google AI Essentials certificate
January 11, 2030 - February 4, 2026
AI for Digital Readiness & Advancement (ADiRA)
January 11, 2030 - February 4, 2026
Google AI Essentials
January 11, 2030 - July 21, 2026
AI for Digital Readiness & Advancement (ADiRA)
January 11, 2030 - July 21, 2026
Google AI Essentials
January 11, 2030 - July 21, 2026
AI for Digital Readiness & Advancement (ADiRA)
January 11, 2030 - July 21, 2026

Industry Experience

Education, Media & Entertainment, Software & Internet, Professional Services, Consumer Goods