Krislyn Fernandes

Lead taxonomy and commerce team across product categorization, marketplace breadcrumb architecture, and seller store listings. Built AI-powered automation tools for batch splitting, data appending, and file recompilation with built-in error-checking logic. Drive AI workflow adoption using Claude (Anthropic) and ChatGPT through advanced prompt engineering.

Develop and execute content calendars across blog, social media, website copy, and landing pages aligned with campaign goals using SocialPilot and Duda. Conduct keyword research and implement on-page SEO to improve search visibility and drive organic traffic for client websites. Use AI tools to streamline content production like generating first drafts, refining tone, and evaluating output quality before final delivery. Collaborate with the marketing team to maintain consistent brand voice across all channels and content formats. Track and manage project timelines and deliverables using Jira.

Plan and execute content calendars aligned with marketing campaigns using SocialPilot and Duda. Create high-quality, engaging content across multiple platforms, including blog posts, articles, social media updates, website copy, and landing pages. Conduct keyword research and optimize content for SEO to enhance visibility and drive traffic. Collaborate with the marketing team to ensure consistency in brand voice and messaging across all channels. Edit and proofread content for accuracy, grammar, and style to maintain high-quality standards. Manage and track timelines using Jira.