Content Specialist, Business Analytics at Trepup Technologies Pvt. Ltd, India

Lead content strategy and the style guide to align with business goals. Oversee cross-team collaboration and project tracking through Google Workspace, ensuring seamless integration across website touchpoints. Guide content creation, ensuring high-quality, SEO-optimized output. Collaborate with senior leadership on brand positioning and product direction. Manage content workflow and ensure timely execution across teams using Microsoft Excel and tracking tools.

Content Specialist at OneLocal, Canada

Plan and execute content calendars aligned with marketing campaigns using SocialPilot and Duda. Create high-quality, engaging content across multiple platforms, including blog posts, articles, social media updates, website copy, and landing pages. Conduct keyword research and optimize content for SEO to enhance visibility and drive traffic. Collaborate with the marketing team to ensure consistency in brand voice and messaging across all channels. Edit and proofread content for accuracy, grammar, and style to maintain high-quality standards. Manage and track timelines using Jira.

Group Leader, Content at Lumina Datamatics Limited, India

Copy edited and proofread SEO content for client sites such as: UK-based client – NHM – Notting Hill Media, UAE-based client – Landmarkshops.com, US-based client – B&H Photo Video, India-based client – Pepperfry.com, etc. Led training sessions and conducted quality checks on team submissions. Managed content placement on client websites using image editors and proprietary CMS platforms. Communicated with clients daily to ensure a smooth workflow and implemented productivity tracking via MS Excel and Google Workspace.

Editorial Intern at Magna Publications, Savvy Magazine, India

Learned the workings of a fast-paced magazine and publishing house. Wrote and edited content for the magazine using Microsoft Word. Collaborated with the design team for layout using InDesign. Interviewed female celebrities for magazine sections.

Published Author at Bookleaf Publishing

Authored and edited ‘Hearstrings’, a book currently available on shelves, showcasing expertise in content creation and storytelling. Curated and integrated artwork to align with the book’s theme and enhance reader engagement using Canva. Collaborated with the editorial team and designers using Gmail, Google Forms and Google Docs. Overlooked the publishing process, ensuring high-quality and polished results. Currently managing sales and content promotion through Amazon, Flipkart and BookLeaf Publishing tools, contributing to the book’s ongoing market presence.

Writer at Livspace

Wrote SEO titles and descriptions, meta titles and meta descriptions for interior design spaces. The content was used for the website.