Available to hire
Hi, I’m Krislyn Fernandes, a taxonomy and content operations specialist who helps teams scale with AI-powered automation. Over the past 12 years, I’ve built batch-processing pipelines, data workflows, and output evaluation systems using Claude (Anthropic) and ChatGPT (OpenAI). I lead taxonomy strategy, content operations, and cross-functional execution to drive measurable improvements in e-commerce and SaaS environments.
I’m passionate about translating complex data into clear, SEO-friendly content and scalable processes. Based in Mumbai with professional exposure across the UAE and global clients, I enjoy collaborating with cross-functional teams to deliver high-quality, scalable solutions that align with business goals.
Skills
Language
English
Fluent
Italian
Beginner
Work Experience
Taxonomy & Commerce Specialist at Trepup Technologies Pvt. Ltd, India
April 1, 2026 - PresentLead taxonomy and commerce team across product categorization, marketplace breadcrumb architecture, and seller store listings. Built AI-powered automation tools for batch splitting, data appending, and file recompilation with built-in error-checking logic. Drive AI workflow adoption using Claude (Anthropic) and ChatGPT through advanced prompt engineering.
Content Specialist at OneLocal (Freelance)
November 1, 2024 - PresentDevelop and execute content calendars across blog, social media, website copy, and landing pages aligned with campaign goals using SocialPilot and Duda. Conduct keyword research and implement on-page SEO to improve search visibility and drive organic traffic for client websites. Use AI tools to streamline content production like generating first drafts, refining tone, and evaluating output quality before final delivery. Collaborate with the marketing team to maintain consistent brand voice across all channels and content formats. Track and manage project timelines and deliverables using Jira.
Content Specialist at OneLocal, Canada
November 1, 2024 - PresentPlan and execute content calendars aligned with marketing campaigns using SocialPilot and Duda. Create high-quality, engaging content across multiple platforms, including blog posts, articles, social media updates, website copy, and landing pages. Conduct keyword research and optimize content for SEO to enhance visibility and drive traffic. Collaborate with the marketing team to ensure consistency in brand voice and messaging across all channels. Edit and proofread content for accuracy, grammar, and style to maintain high-quality standards. Manage and track timelines using Jira.
Published Author at Bookleaf Publishing
July 1, 2024 - PresentAuthored and edited ‘Hearstrings’, a book currently available on shelves, showcasing expertise in content creation and storytelling. Curated and integrated artwork to align with the book’s theme and enhance reader engagement using Canva. Collaborated with the editorial team and designers using Gmail, Google Forms and Google Docs. Overlooked the publishing process, ensuring high-quality and polished results. Currently managing sales and content promotion through Amazon, Flipkart and BookLeaf Publishing tools, contributing to the book’s ongoing market presence.
Content Specialist, Business Analytics at Trepup Technologies Pvt. Ltd, India
April 1, 2022 - March 31, 2026Built and maintained SOPs, workflow guides, and training materials adopted as team-wide standards. Led content strategy and brand style guide across all website and product touchpoints. Contributed to e-commerce taxonomy, product category structuring, and performance optimization via analytics tools.
Writer at Livspace
December 1, 2021 - December 1, 2022Wrote SEO titles and descriptions, meta titles and meta descriptions for interior design spaces. The content was used for the website.
Website Content Specialist at Stage Your Brand
June 1, 2021 - December 1, 2021Created content for client's websites and ideated on image placement as well as site designs for The Fit Dose.
Senior Content Writer, Business Analytics at Trepup Technologies Pvt. Ltd, India
April 1, 2020 - March 31, 2022Assisted CEO directly in creating business documents, defining content workflows, and operational standards. Contributed to graphic and content design including marketing assets, page layouts, and CMS structuring.
Content Specialist, Business Analytics at Trepup Technologies Pvt. Ltd, India
April 1, 2020 - PresentLead content strategy and the style guide to align with business goals. Oversee cross-team collaboration and project tracking through Google Workspace, ensuring seamless integration across website touchpoints. Guide content creation, ensuring high-quality, SEO-optimized output. Collaborate with senior leadership on brand positioning and product direction. Manage content workflow and ensure timely execution across teams using Microsoft Excel and tracking tools.
Group Leader, Content at Lumina Datamatics Limited, India
July 1, 2013 - March 1, 2020Copy edited and proofread SEO content for client sites such as: UK-based client – NHM – Notting Hill Media, UAE-based client – Landmarkshops.com, US-based client – B&H Photo Video, India-based client – Pepperfry.com, etc. Led training sessions and conducted quality checks on team submissions. Managed content placement on client websites using image editors and proprietary CMS platforms. Communicated with clients daily to ensure a smooth workflow and implemented productivity tracking via MS Excel and Google Workspace.
Editorial Intern at Magna Publications, Savvy Magazine, India
April 1, 2012 - May 1, 2012Learned the workings of a fast-paced magazine and publishing house. Wrote and edited content for the magazine using Microsoft Word. Collaborated with the design team for layout using InDesign. Interviewed female celebrities for magazine sections.
Education
Italian A1 at University of Mumbai
July 1, 2024 - October 1, 2024Masters, English Literature at University of Mumbai
August 1, 2013 - May 1, 2015Bachelor's, Mass Media - Journalism at St. Xavier’s Autonomous College, Mumbai
July 1, 2010 - April 1, 2013Italian A1 at University of Mumbai
July 1, 2024 - October 1, 2024Masters, English Literature at University of Mumbai
August 1, 2013 - May 1, 2015Bachelors, Mass Media - Journalism at St. Xavier’s Autonomous College, Mumbai
July 1, 2010 - April 1, 2013Qualifications
Strategic Human Resources – LinkedIn
February 1, 2025 - January 30, 2026Critical Thinking for Better Judgment and Decision-Making – LinkedIn
June 1, 2024 - January 30, 2026Thriving as a Project Manager in the Age of AI – LinkedIn
April 1, 2024 - January 30, 2026Generative AI for Creative Pros: Opportunities, Issues, and Ethics – LinkedIn
October 1, 2023 - January 30, 2026Secret Sauce of Great Writing – Udemy
February 1, 2022 - January 30, 2026IELTS – IDP IELTS
November 1, 2021 - January 30, 2026Ninja Writing: Four Levels of Writing Mastery – Udemy
May 1, 2019 - January 30, 2026Strategic Human Resources
February 1, 2025 - May 27, 2026Critical Thinking for Better Judgment and Decision-Making
June 1, 2024 - May 27, 2026Thriving as a Project Manager in the Age of AI
April 1, 2024 - May 27, 2026Generative AI for Creative Pros: Opportunities, Issues, and Ethics
October 1, 2023 - May 27, 2026Secret Sauce of Great Writing
February 1, 2022 - May 27, 2026IELTS – IDP IELTS
November 1, 2021 - May 27, 2026Ninja Writing: Four Levels of Writing Mastery
May 1, 2019 - May 27, 2026Certificate of Appreciation – Landmarkshops.com
January 1, 2018 - May 27, 2026Certificate of Completion for 7Cs of Effective Communication
January 1, 2018 - May 27, 2026Certificate of Completion for Time Management
January 1, 2018 - May 27, 2026Certificate of Completion for Intellectual Properties
January 1, 2018 - May 27, 2026Certificate of Appreciation – Landmarkshops.com (Lumina Datamatics)
January 1, 2019 - May 27, 2026Industry Experience
Media & Entertainment, Education, Retail, Professional Services, Software & Internet
Skills
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