The brief
Open Buzludzha 2025 was a free three-day festival around the Buzludzha Monument, held under the motto A Story to Share and marking 10 years of Project Buzludzha. The identity needed to feel open, joyful and welcoming, inviting people to rediscover the monument and add their own story to it.
What I made
The key visual is built from colourful flowing ribbons that weave together into the monument's silhouette, like many personal stories coming together in one place. A bold, warm palette of deep green, lime, pink, sky blue and orange gives the festival a playful, contemporary feel. I rolled the identity out across a full set of materials: city posters and billboards, an illustrated festival map, the full programme poster for workshops, talks, music and 3D mapping, stage programme banners, staff and volunteer badges, and stickers.
The result
A cohesive, recognisable identity that guided visitors from the first city poster to finding their way around the festival site, and set the visual foundation for the festival's following edition.…The brief
Open Buzludzha 2025 was a free three-day festival around the Buzludzha Monument, held under the motto A Story to Share and marking 10 years of Project Buzludzha. The identity needed to feel open, joyful and welcoming, inviting people to rediscover the monument and add their own story to it.
What I made
The key visual is built from colourful flowing ribbons that weave together into the monument's silhouette, like many personal stories coming together in one place. A bold, warm palette of deep green, lime, pink, sky blue and orange gives the festival a playful, contemporary feel. I rolled the identity out across a full set of materials: city posters and billboards, an illustrated festival map, the full programme poster for workshops, talks, music and 3D mapping, stage programme banners, staff and volunteer badges, and stickers.
The result
A cohesive, recognisable identity that guided visitors from the first city poster to finding their way around the festival site, and set the visual foundation for the festival's following edition.WW…