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Beauty, retail, healthcare and non-profit brands—each experience has colored the way I've pursued design over the last 15 years. I've loved working on print, digital, packaging and everything in between. I am a well-rounded designer, experienced team leader and creative problem solver looking to be of service as a freelance designer on your next project. Please check out my work at kristahoffler.com!…Beauty, retail, healthcare and non-profit brands—each experience has colored the way I've pursued design over the last 15 years. I've loved working on print, digital, packaging and everything in between. I am a well-rounded designer, experienced team leader and creative problem solver looking to be of service as a freelance designer on your next project. Please check out my work at kristahoffler.com!

Krista Hoffler

Content Producer, Graphic Designer, Project Manager, +2

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Beauty, retail, healthcare and non-profit brands—each experience has colored the way I've pursued design over the last 15 years. I've loved working on print, digital, packaging and everything in between. I am a well-rounded designer, experienced team leader and creative problem solver looking to be of service as a freelance designer on your next project. Please check out my work at kristahoffler.com!…Beauty, retail, healthcare and non-profit brands—each experience has colored the way I've pursued design over the last 15 years. I've loved working on print, digital, packaging and everything in between. I am a well-rounded designer, experienced team leader and creative problem solver looking to be of service as a freelance designer on your next project. Please check out my work at kristahoffler.com!

Available to hire

Beauty, retail, healthcare and non-profit brands—each experience has colored the way I’ve pursued design over the last 15 years. I’ve loved working on print, digital, packaging and everything in between. I am a well-rounded designer, experienced team leader and creative problem solver looking to be of service as a freelance designer on your next project.

Please check out my work at kristahoffler.com!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Creative Services Manager at Ratner Companies

February 1, 2016 - July 1, 2020

Lead a design team of 4, overseeing art direction for Hair Cuttery, Cibu, BUBBLES brands; directed rebrand and packaging for Cibu; managed email campaigns (30+ monthly), guest journey and trigger campaigns; ensured ADA compliance and efficient workflow.

Digital Applications Designer at Ratner Companies

June 1, 2014 - February 1, 2016

Designed HTML emails, website graphics, social media assets, and landing pages using dotCMS; produced a 30-page internal stylist magazine; led design for Cibu packaging; coordinated with CRM Director and Salesforce on email campaigns and guest journeys.

Contract Designer at Profiles

September 1, 2013 - June 1, 2014

Concept and design logos, signage, print collateral, product packaging and publications; contributed to design work for FHI360 including HTML emails and website landing pages; created handbook layout (200+ pages); development of templates in PowerPoint; designed proposal graphics.

Owner & Designer at KH Designs, LLC

January 1, 2009 - Present

Freelance branding and print collateral; package design for haircare products; event collateral; regional publication design; brand identity development for small businesses.

Graphic Designer at Inflúance Hair Care

August 1, 2009 - August 1, 2013

In-house designer for salon-exclusive haircare brand; design and production of print collateral and expo signage; manage product packaging; coordinate with vendors; manage website content using ASP.NET and Wordpress; develop content strategy for campaigns via social media and email marketing.

Production Artist at Meridian Group

May 31, 2007 - October 31, 2008

I worked on the consumer team servicing a furniture retail brand, regional hospital system and regional banking brand. I was responsible for design and production of print collateral, expo signage, and product promotions; manage vendor estimates and production; maintain large image library; website content management.