Beauty, retail, healthcare and non-profit brands—each experience has colored the way I've pursued design over the last 15 years. I've loved working on print, digital, packaging and everything in between. I am a well-rounded designer, experienced team leader and creative problem solver looking to be of service as a freelance designer on your next project. Please check out my work at kristahoffler.com!

Krista Hoffler

Beauty, retail, healthcare and non-profit brands—each experience has colored the way I've pursued design over the last 15 years. I've loved working on print, digital, packaging and everything in between. I am a well-rounded designer, experienced team leader and creative problem solver looking to be of service as a freelance designer on your next project. Please check out my work at kristahoffler.com!

Available to hire

Beauty, retail, healthcare and non-profit brands—each experience has colored the way I’ve pursued design over the last 15 years. I’ve loved working on print, digital, packaging and everything in between. I am a well-rounded designer, experienced team leader and creative problem solver looking to be of service as a freelance designer on your next project.

Please check out my work at kristahoffler.com!

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Language

English
Fluent

Work Experience

Creative Services Manager at Ratner Companies
February 1, 2016 - July 1, 2020
Lead a design team of 4, overseeing art direction for Hair Cuttery, Cibu, BUBBLES brands; directed rebrand and packaging for Cibu; managed email campaigns (30+ monthly), guest journey and trigger campaigns; ensured ADA compliance and efficient workflow.
Digital Applications Designer at Ratner Companies
June 1, 2014 - February 1, 2016
Designed HTML emails, website graphics, social media assets, and landing pages using dotCMS; produced a 30-page internal stylist magazine; led design for Cibu packaging; coordinated with CRM Director and Salesforce on email campaigns and guest journeys.
Contract Designer at Profiles
September 1, 2013 - June 1, 2014
Concept and design logos, signage, print collateral, product packaging and publications; contributed to design work for FHI360 including HTML emails and website landing pages; created handbook layout (200+ pages); development of templates in PowerPoint; designed proposal graphics.
Owner & Designer at KH Designs, LLC
January 1, 2009 - Present
Freelance branding and print collateral; package design for haircare products; event collateral; regional publication design; brand identity development for small businesses.
Graphic Designer at Inflúance Hair Care
August 1, 2009 - August 1, 2013
In-house designer for salon-exclusive haircare brand; design and production of print collateral and expo signage; manage product packaging; coordinate with vendors; manage website content using ASP.NET and Wordpress; develop content strategy for campaigns via social media and email marketing.
Production Artist at Meridian Group
May 31, 2007 - October 31, 2008
I worked on the consumer team servicing a furniture retail brand, regional hospital system and regional banking brand. I was responsible for design and production of print collateral, expo signage, and product promotions; manage vendor estimates and production; maintain large image library; website content management.

Education

AAS, Multimedia Design at Tidewater Community College Visual Arts Center
January 11, 2012 - December 1, 2012
BA, Graphic Design at Hampton University
January 11, 2003 - May 1, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Professional Services, Media & Entertainment, Education, Other