Conception d’illustrations, affiches, brochures et supports digitaux. Collaboration avec clients et équipes marketing pour des solutions visuelles créatives. Direction artistique et gestion de la photographie incluant shootings, retouche et postproduction. Encadrement et suivi de graphistes juniors. Industrie principalement dans les produits capillaires et coloration (Coty).

Directrice artistique at Notre Temps, Édition, Genève

December 31, 2016 - September 5, 2025

Refonte complète de la maquette et de l’identité visuelle du magazine. Gestion du processus créatif de la conception à la réalisation finale. Supervision de la photographie, recherche iconographique et retouche d’images. Pilotage de l’illustration et du prépresse.

Directrice artistique et Chargée de communication (Freelance)

January 1, 2024 - September 5, 2025

Conception et réalisation de projets visuels print, digitaux et vidéo. Développement de concepts créatifs et d’identités visuelles. Collaboration avec clients variés (culture, immobilier, luxe, institutionnel). Supervision complète des projets : stratégie, création, exécution et suivi de production.

Art Director at Select World, Agence de publicité, Genève

December 31, 2008 - September 5, 2025

Conception de concepts graphiques et publicitaires pour campagnes internationales. Direction artistique de shootings photo pour la marque Sebastian.

Directrice artistique at Profil Femme, Édition, Genève

December 31, 2006 - September 5, 2025

Refonte de la maquette des magazines “Profil Femme”. Supervision de la photographie et de l’iconographie. Retouche d’images, illustration et gestion du prépresse.

Visual Communication at Geneva real estate agency

January 1, 2024 - January 1, 2026

Institutional and commercial materials. Print and digital real estate campaigns. Review and harmonisation of external agency deliverables. Internal magazine redesign.

Art Director | Visual Communication at Select World (Campus), Geneva

January 1, 2019 - January 1, 2022

Art direction and production of print and digital campaigns for Wella Professional Haircare. Campaign conception, shooting organisation from creative research through post-production. Direct contact with client marketing teams.

Creative Collaboration at Chopard, Genève

January 1, 2016 - January 1, 2019

Extended creative mandate within the Communication & Image department. Art direction and graphic design across institutional and commercial projects. Direct collaboration with marketing and communication teams.

Editorial Design at Notre Temps (Fanavision), Geneva

January 1, 2014 - January 1, 2016

Full art and editorial direction of a monthly magazine. Layout design, creation of Notre Temps and Fanavision visual identities. Production of issues, covers, iconography, advertising, and promotional materials. Contributor coordination and print production oversight.

Art Director at Select World, Geneva

January 1, 2006 - January 1, 2008

Advertising Art direction of international campaigns for P&G Professional Hair Care, including TV adaptations. Creative partnership with Sebastian Professional’s Creative Director. Visual concept development, shoot direction, layout design, and production file preparation.

Editorial Design at Profil Femme (Audace Publishing), Geneva

January 1, 2003 - January 1, 2006

Editorial Design Full art and editorial direction of a monthly magazine, complete autonomy. Layout redesign, creation of a biannual fashion Trend Guide, visual identity development. Issue production, iconographic research, illustrations, retouching, photographer coordination, and print oversight.

Independent Creative Director at Independent Creative Director (Freelance)

January 1, 2008 - Present

Mandates for agencies, brands, public institutions, and international organisations. Creative lead from brief to delivery : visual identities, graphic systems, campaign direction, photo and video productions, content strategy, and editorial deployment. Sectors : luxury and watchmaking, beauty, culture, public institutions, humanitarian, aesthetic medicine, sport and outdoor lifestyle, real estate, private Swiss education. Clients include : Chopard, Procter & Gamble, Bacardi, Médecins Sans Frontières, City of Geneva.