Brand & Marketing Lead at HAUM Skincare

Built the brand from zero — defined positioning, messaging, and channel strategy across leading Southeast Asian e-commerce platforms and owned social channels. Owned end-to-end marketing execution across content production, paid media (Meta), marketplace management, and creator partnerships. Built and maintained a consistent brand voice and visual identity across all customer touchpoints, from product packaging to campaign assets. Led creative direction for all brand communications — social media, advertising, and campaign materials — ensuring output stayed on-brand and commercially relevant. Developed performance marketing frameworks for Meta campaigns, identifying audience and creative patterns that consistently drive stronger ROAS. Used sales, customer, and marketplace data to inform campaign decisions, refine messaging, and improve retention across repeat-purchase categories. Worked across product, operations, and sales to align brand direction with business priorities and co

Project Manager at TBWA Indonesia

Managed workflow across account, creative, and social teams on multiple concurrent campaigns, ensuring priorities were clear and deadlines were met. Served as the central point of alignment between creative and account — staying hands-on in the process rather than just routing tasks. Drove brief clarity across divisions before execution started, reducing misalignment and revision loops downstream. Oversaw revision rounds to ensure final output stayed true to the original strategic direction. Clients: Nissan, First Media.

Sr. Account Executive at XION / Alpha Salmon

Managed multiple client accounts across diverse categories (FMCG, finance, food & beverage), handling the full scope from briefing through to delivery. Served as primary client contact, providing strategic counsel on digital marketing and translating business objectives into actionable briefs for internal teams. Maintained delivery standards across outputs — reviewing work before client-facing submissions to ensure quality and brief relevance. Identified and resolved project issues proactively, minimizing impact on timelines and client relationships. Mentored and supported junior team members, building team capability alongside day-to-day delivery. Clients: Nabati Wafer, JTI - Camel, Reckitt Benckiser (Vanish, Veet, Dettol, Durex, Scholl, Strepsils), BTPN - Jenius, Indofood - Doritos, Unilever - Royco.

Account Manager at XION / Alpha Salmon

Managed multiple client accounts across diverse categories (FMCG, finance, food & beverage), handling the full scope from briefing through to delivery. Served as primary client contact, providing strategic counsel on digital marketing and translating business objectives into actionable briefs for internal teams. Maintained delivery standards across all outputs — reviewing work before client-facing submissions to ensure quality and brief relevance. Identified and resolved project issues proactively, minimizing impact on timelines and client relationships. Mentored and supported junior team members, building team capability alongside day-to-day delivery. Clients: Nabati Wafer, JTI - Camel, Reckitt Benckiser (Vanish, Veet, Dettol, Durex, Scholl, Strepsils), BTPN - Jenius, Indofood - Doritos, Unilever - Royco.

Commercial Assistant at PROCHILE Indonesia — Embassy of Chile

Promoted Chilean export products in the Indonesian market across food & beverage categories. Facilitated trade introductions between Chilean exporters and Indonesian importers, supporting market entry and new business development. Represented the office at industry events to build relevant trade and business networks.

Marketing Supervisor at Sinar Meadow International Indonesia

Managed end-to-end production of marketing materials for the nationwide sales team — spanning recipe books, catalogs, brochures, calendars, and banners. Developed and reviewed creative briefs for all marketing tools, overseeing the process from creative asset development through to final delivery. Coordinated with vendors on production requirements and supervised website development alongside agency partners.

Account Executive at VML QAIS / Y&R

Part of VML's launch team in Indonesia, contributing across functions during the agency's initial setup phase. Bridged Singapore regional HQ and the Jakarta team, translating regional briefs into locally executable plans. Kept cross-functional teams — account, project management, and creative — aligned throughout execution. Contributed to new business pitches for both regional and local clients. Clients: Danone – Mizone, Combiphar.

Account Executive at VP Digital

Managed day-to-day client communication and campaign execution across social media, digital production, and web. Supported preparation of client-facing documents, reports, and presentation materials.