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Kristin Liu is a Senior Art Director and brand designer with 21 years of experience building visual identities across retail, campaign, packaging, and hospitality. Based in Vancouver, she works with brands to develop cohesive creative direction from the ground up — translating business goals into compelling brand presence across digital and physical touchpoints. Her work spans global brand systems, major IP collaborations, and community-driven campaigns. Notable projects include brand identity for Touk, Vancouver's first contemporary Cambodian restaurant, and 15 years of creative leadership at John Fluevog Shoes, a globally distributed brand with one of the most loyal customer communities in independent fashion. Kristin brings a hands-on approach to creative direction — from logo and visual identity through to packaging, social, and in-store experience.…Kristin Liu is a Senior Art Director and brand designer with 21 years of experience building visual identities across retail, campaign, packaging, and hospitality. Based in Vancouver, she works with brands to develop cohesive creative direction from the ground up — translating business goals into compelling brand presence across digital and physical touchpoints. Her work spans global brand systems, major IP collaborations, and community-driven campaigns. Notable projects include brand identity for Touk, Vancouver's first contemporary Cambodian restaurant, and 15 years of creative leadership at John Fluevog Shoes, a globally distributed brand with one of the most loyal customer communities in independent fashion. Kristin brings a hands-on approach to creative direction — from logo and visual identity through to packaging, social, and in-store experience.

Kristin Liu

Art Director, Graphic Designer, Creative Director, +3

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Kristin Liu is a Senior Art Director and brand designer with 21 years of experience building visual identities across retail, campaign, packaging, and hospitality. Based in Vancouver, she works with brands to develop cohesive creative direction from the ground up — translating business goals into compelling brand presence across digital and physical touchpoints. Her work spans global brand systems, major IP collaborations, and community-driven campaigns. Notable projects include brand identity for Touk, Vancouver's first contemporary Cambodian restaurant, and 15 years of creative leadership at John Fluevog Shoes, a globally distributed brand with one of the most loyal customer communities in independent fashion. Kristin brings a hands-on approach to creative direction — from logo and visual identity through to packaging, social, and in-store experience.…Kristin Liu is a Senior Art Director and brand designer with 21 years of experience building visual identities across retail, campaign, packaging, and hospitality. Based in Vancouver, she works with brands to develop cohesive creative direction from the ground up — translating business goals into compelling brand presence across digital and physical touchpoints. Her work spans global brand systems, major IP collaborations, and community-driven campaigns. Notable projects include brand identity for Touk, Vancouver's first contemporary Cambodian restaurant, and 15 years of creative leadership at John Fluevog Shoes, a globally distributed brand with one of the most loyal customer communities in independent fashion. Kristin brings a hands-on approach to creative direction — from logo and visual identity through to packaging, social, and in-store experience.

Available to hire

Kristin Liu is a Senior Art Director and brand designer with 21 years of experience building visual identities across retail, campaign, packaging, and hospitality. Based in Vancouver, she works with brands to develop cohesive creative direction from the ground up — translating business goals into compelling brand presence across digital and physical touchpoints.
Her work spans global brand systems, major IP collaborations, and community-driven campaigns. Notable projects include brand identity for Touk, Vancouver’s first contemporary Cambodian restaurant, and 15 years of creative leadership at John Fluevog Shoes, a globally distributed brand with one of the most loyal customer communities in independent fashion.
Kristin brings a hands-on approach to creative direction — from logo and visual identity through to packaging, social, and in-store experience.