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I'm Kristina Desnica, a remote marketing and content operations leader with 15+ years of experience driving growth for B2B and B2C brands. I translate high-level marketing goals into scalable content strategies, editorial workflows, and AI-powered processes that maintain quality while increasing output. I excel at aligning editorial judgment with growth objectives and leveraging data-driven insights to optimize performance. I specialize in leading distributed teams, overseeing multiple client accounts, and serving as the quality gatekeeper between clients and automated content systems. I’m passionate about the human-AI collaboration, ethical use of AI, prompt engineering, and building end-to-end growth solutions that combine creativity with automation.…I'm Kristina Desnica, a remote marketing and content operations leader with 15+ years of experience driving growth for B2B and B2C brands. I translate high-level marketing goals into scalable content strategies, editorial workflows, and AI-powered processes that maintain quality while increasing output. I excel at aligning editorial judgment with growth objectives and leveraging data-driven insights to optimize performance. I specialize in leading distributed teams, overseeing multiple client accounts, and serving as the quality gatekeeper between clients and automated content systems. I’m passionate about the human-AI collaboration, ethical use of AI, prompt engineering, and building end-to-end growth solutions that combine creativity with automation.

Kristina Desnica

Content Creator, Copywriter, Content Strategist, +2

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I'm Kristina Desnica, a remote marketing and content operations leader with 15+ years of experience driving growth for B2B and B2C brands. I translate high-level marketing goals into scalable content strategies, editorial workflows, and AI-powered processes that maintain quality while increasing output. I excel at aligning editorial judgment with growth objectives and leveraging data-driven insights to optimize performance. I specialize in leading distributed teams, overseeing multiple client accounts, and serving as the quality gatekeeper between clients and automated content systems. I’m passionate about the human-AI collaboration, ethical use of AI, prompt engineering, and building end-to-end growth solutions that combine creativity with automation.…I'm Kristina Desnica, a remote marketing and content operations leader with 15+ years of experience driving growth for B2B and B2C brands. I translate high-level marketing goals into scalable content strategies, editorial workflows, and AI-powered processes that maintain quality while increasing output. I excel at aligning editorial judgment with growth objectives and leveraging data-driven insights to optimize performance. I specialize in leading distributed teams, overseeing multiple client accounts, and serving as the quality gatekeeper between clients and automated content systems. I’m passionate about the human-AI collaboration, ethical use of AI, prompt engineering, and building end-to-end growth solutions that combine creativity with automation.

Available to hire

I’m Kristina Desnica, a remote marketing and content operations leader with 15+ years of experience driving growth for B2B and B2C brands. I translate high-level marketing goals into scalable content strategies, editorial workflows, and AI-powered processes that maintain quality while increasing output. I excel at aligning editorial judgment with growth objectives and leveraging data-driven insights to optimize performance.

I specialize in leading distributed teams, overseeing multiple client accounts, and serving as the quality gatekeeper between clients and automated content systems. I’m passionate about the human-AI collaboration, ethical use of AI, prompt engineering, and building end-to-end growth solutions that combine creativity with automation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Serbian

Fluent

English

Fluent

Italian

Advanced

Spanish; Castilian

Intermediate

Maltese

Intermediate

Work Experience

Marketing Executive at Foliberius LLP

June 1, 2024 - November 7, 2025

Lead marketing strategy and campaigns for a distributed team, focusing on AI-powered search optimisation, content moderation and prompt engineering to improve conversion rates. Manage a portfolio of client projects, balancing quality, efficiency and scale while ensuring deliverables align with brand voice and growth objectives. Implement no-code automation workflows (Zapier) to streamline content production and reporting, reducing manual effort by 40%. Provide strategic guidance to content managers on using AI tools (ChatGPT, Claude, Midjourney) for copywriting, social media and marketing collateral.

Freelance Copywriter & Content Strategist at Self-Employed

January 1, 2023 - November 7, 2025

Architect and execute content strategies for B2B and B2C clients, translating complex ideas into clear, engaging and SEO-optimised copy that drives traffic and conversions. Operate AI-powered content workflows using tools like ChatGPT and Claude to generate first drafts, refine tone and scale article production; achieved 4× productivity gains while maintaining quality standards. Collaborate with founders and marketing directors to refine brand voice and messaging; manage client expectations and deliverables across 6–8 concurrent accounts. Identify patterns and opportunities across clients to develop reusable templates and process documentation, improving consistency and turnaround times.

Managing Director / Shareholder at Feydom Interiors Malta Ltd.

January 1, 2020 - January 1, 2020

Spearheaded strategic vision and operational execution for a retail franchise, overseeing marketing, sales, manufacturing and customer experience. Built and led a high-performing team of 15+, instituting processes and performance metrics that improved productivity and retention. Launched multi-channel marketing strategies that expanded market reach and doubled annual revenue; managed budgets and negotiated with vendors. Introduced early AI-driven analytics tools to monitor customer sentiment and optimize product offerings.

Freelance Social Media Marketer at Remote & Malta

January 1, 2016 - January 1, 2016

Pioneered social media presence for various brands, developing data-driven campaigns on Facebook, Instagram and Pinterest that increased engagement by up to 300%. Managed the full content lifecycle: concept, photography, copywriting, scheduling, analysis and community engagement. Provided backend administration and analytics reporting to clients, highlighting campaign performance and ROI.

Operations & Marketing Manager at San Pedro Ltd., Palazzo Costanzo (Mdina, Malta)

January 1, 2007 - January 1, 2007

Orchestrated 360° guest experience for a historic cultural attraction, managing operations for a museum, theatre, restaurant and retail store. Directed PR efforts and crafted all promotional materials; secured features in local press and increased visitor numbers by 25%. Recruited, trained and managed a multidisciplinary team; implemented HR processes that improved staff performance.