Kristy Hynes

I’m Kristy Hynes, a Marketing, Ecommerce and Trade Director with over 11 years of international experience across London, Dubai and Sydney. I have led high-performing teams and driven scalable growth for ecommerce, lifestyle and retail brands such as Topshop, Pretty Little Thing, Princess Polly, Koala and Hello Molly, delivering results across NA, EMEA and APAC markets.

I specialise in developing global growth strategies, optimizing cross-channel digital performance, establishing bespoke brand tactics, and designing, growing and motivating high-performance teams. I leverage data-driven insights to improve ROI, customer acquisition and brand engagement, and I am passionate about turning complex challenges into practical, measurable solutions.