Kritarth Sethi

Defined content strategy and shaped creative direction for 10+ brands across entertainment, financial services, and consumer categories within one of the world’s largest global communications networks. Translated complex, multi-stakeholder briefs into platform-optimized content strategies and production plans, managing cross-functional teams across creative, strategy, and client servicing under tight timelines. Developed platform-native content series and formats for an entertainment broadcaster, a major financial services brand, and consumer lifestyle companies using audience insights and performance data. Owned end-to-end campaign delivery across digital and social channels, ensuring consistent creative quality and on-brief execution across multiple brand voices simultaneously.

Built and scaled an agency from zero to a profitable, multi-client business within 18 months without external investment by pitching, winning, and delivering projects end-to-end across branded content, events, and social media. Set creative and strategic vision for client engagements: defining content approach, directing production, managing client relationships, and building a capable execution team. Led content strategy for the Indian vertical of Women In Film organization, driving growth to 1M+ monthly impressions within 3 months of launch and 3M+ organic views on a single content piece, alongside a large-scale public event with 100,000+ footfall. Delivered branded content, social campaigns, and productions across fashion, FMCG, NGO, and entertainment sectors contributing to 75M+ combined career views across platforms.

Applied end-to-end casting across 25+ major Indian film and streaming productions at top production companies, working alongside respected directors. Worked on productions including Vikram Vedha, Panchayat, Kill, Merry Christmas, Darling(s), Tandav, Saas Bahu Aur Flamingo, and Madgaon Express. Collaborated with top Indian directors including Sriram Raghavan, Vasan Bala, Dibakar Banerjee, Ali Abbas Zafar, and Homi Adajania, and also collaborated with Academy Award-winning filmmakers. Built relationships across directors, producers, and the talent network to inform content strategy and production decisions across subsequent work.