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Creative strategist and content lead with 9+ years of end-to-end experience across brand storytelling, content strategy, campaign development, and creative production. Career spans Havas Group communications network, independent entrepreneurship, and India’s film/streaming productions including collaborations with Academy Award-winning filmmakers. I build and scale teams and workflows from brief to delivery—shaping creative direction, leading platform-native content and productions, and owning outcomes across concept, execution, and performance. Experienced in AI-assisted content workflows and digital content marketing principles.…Creative strategist and content lead with 9+ years of end-to-end experience across brand storytelling, content strategy, campaign development, and creative production. Career spans Havas Group communications network, independent entrepreneurship, and India’s film/streaming productions including collaborations with Academy Award-winning filmmakers. I build and scale teams and workflows from brief to delivery—shaping creative direction, leading platform-native content and productions, and owning outcomes across concept, execution, and performance. Experienced in AI-assisted content workflows and digital content marketing principles.

Kritarth Sethi

Creative Director, Brand Strategist, Content Strategist, +2

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Creative strategist and content lead with 9+ years of end-to-end experience across brand storytelling, content strategy, campaign development, and creative production. Career spans Havas Group communications network, independent entrepreneurship, and India’s film/streaming productions including collaborations with Academy Award-winning filmmakers. I build and scale teams and workflows from brief to delivery—shaping creative direction, leading platform-native content and productions, and owning outcomes across concept, execution, and performance. Experienced in AI-assisted content workflows and digital content marketing principles.…Creative strategist and content lead with 9+ years of end-to-end experience across brand storytelling, content strategy, campaign development, and creative production. Career spans Havas Group communications network, independent entrepreneurship, and India’s film/streaming productions including collaborations with Academy Award-winning filmmakers. I build and scale teams and workflows from brief to delivery—shaping creative direction, leading platform-native content and productions, and owning outcomes across concept, execution, and performance. Experienced in AI-assisted content workflows and digital content marketing principles.

Available to hire

Creative strategist and content lead with 9+ years of end-to-end experience across brand storytelling, content strategy, campaign development, and creative production. Career spans Havas Group communications network, independent entrepreneurship, and India’s film/streaming productions including collaborations with Academy Award-winning filmmakers.

I build and scale teams and workflows from brief to delivery—shaping creative direction, leading platform-native content and productions, and owning outcomes across concept, execution, and performance. Experienced in AI-assisted content workflows and digital content marketing principles.

Skills

Branding

Brand Identity

Script

Experience Level

Branding

Expert

Brand Identity

Expert

Script

Expert

Work Experience

Creative Producer at PivotRoots (Havas Group)

November 1, 2025 - May 1, 2026

Defined content strategy and shaped creative direction for 10+ brands across entertainment, financial services, and consumer categories within one of the world’s largest global communications networks. Translated complex, multi-stakeholder briefs into platform-optimized content strategies and production plans, managing cross-functional teams across creative, strategy, and client servicing under tight timelines. Developed platform-native content series and formats for an entertainment broadcaster, a major financial services brand, and consumer lifestyle companies using audience insights and performance data. Owned end-to-end campaign delivery across digital and social channels, ensuring consistent creative quality and on-brief execution across multiple brand voices simultaneously.

Founder & Creative Lead at Stories On Screen

April 1, 2024 - September 1, 2025

Built and scaled an agency from zero to a profitable, multi-client business within 18 months without external investment by pitching, winning, and delivering projects end-to-end across branded content, events, and social media. Set creative and strategic vision for client engagements: defining content approach, directing production, managing client relationships, and building a capable execution team. Led content strategy for the Indian vertical of Women In Film organization, driving growth to 1M+ monthly impressions within 3 months of launch and 3M+ organic views on a single content piece, alongside a large-scale public event with 100,000+ footfall. Delivered branded content, social campaigns, and productions across fashion, FMCG, NGO, and entertainment sectors contributing to 75M+ combined career views across platforms.

Associate Casting Director at Casting Bay

November 1, 2018 - March 1, 2024

Applied end-to-end casting across 25+ major Indian film and streaming productions at top production companies, working alongside respected directors. Worked on productions including Vikram Vedha, Panchayat, Kill, Merry Christmas, Darling(s), Tandav, Saas Bahu Aur Flamingo, and Madgaon Express. Collaborated with top Indian directors including Sriram Raghavan, Vasan Bala, Dibakar Banerjee, Ali Abbas Zafar, and Homi Adajania, and also collaborated with Academy Award-winning filmmakers. Built relationships across directors, producers, and the talent network to inform content strategy and production decisions across subsequent work.

Independent Film Maker at Freelance

May 19, 2017 - October 31, 2025

Directed and produced brand films, digital content, and short films across education, fitness, and NGO sectors, developing a director’s foundation in end-to-end visual storytelling and commercial communication. Created original short films and led performance-direction workshops, building a body of work across both commercial and narrative formats.