Kritika Sharda

Led and mentored a cross-functional team of 15—account managers, designers, performance marketing specialists, and influencer management executives. Developed social media growth strategies for Instagram, YouTube, and LinkedIn; spearheaded pitches and converted high-value accounts including Lifelong and Phitku. Managed end-to-end brand communication and campaign execution for Pantaloons, Lifelong, Shiv Shakti Leysha Rice, Kimirica, and SoGL. Executed full-scale production shoots with celebrities including Milind Soman, handling logistics, creative direction, and on-ground coordination. Served as primary escalation point for client concerns, resolving critical issues swiftly while maintaining long-term relationships. Ensured 100% on-time delivery across all accounts through robust project management and team alignment.

Led 360° integrated campaign management and brand launches for KIA India, including experiential activations and product rollouts. Developed and presented high-impact pitch decks, generating Rs. 3L+ in incremental revenue. Owned end-to-end project management from creative brief to execution, ensuring timely delivery and client alignment. Collaborated with production, creative, and media teams to deliver performance-driven marketing assets.

Directed brand strategy and digital execution for Bella Vita Organic, Happier, and influencer-led brands. Managed influencer shoots, content production, and social media strategy aligned with business KPIs. Created pitch decks for premium beauty and skincare clients including Kiehl's and mCaffeine. Conducted performance data analysis and delivered insights to optimise ROI.