Kritika Sharma

Led in-house creative teams covering copy, design, video, influencers, and production, owning the full creative process end-to-end. Drove creative execution across D2C, quick-commerce, and SIS retail formats, converting briefs into strategy, communication, and delivery. Delivered 300+ assets per month and maintained strong engagement metrics, optimizing creatives using performance data and insights; mentored junior creatives through structured feedback systems to improve output quality and turnaround time.

Led digital content strategy for a portfolio of major consumer brands, owning full-funnel content from awareness to conversion. Planned and strategized ATL and BTL narratives, translating them into TV scripts/OOH and digital campaign and performance copy. Owned branding and launch strategies for new product lines and campaigns, ensuring alignment with brand objectives and business goals through collaboration with account and strategy teams.

Led content quality across an extensive brand portfolio, setting tone, language standards, and creative benchmarks. Directed and mentored the copy team, converting client briefs into actionable creative briefs. Built content strategies and upsell initiatives that strengthened client relationships and expanded scope; drove cross-functional execution and supported high-impact new business pitches, streamlining workflows and improving turnaround time.