Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Growth-driven Marketing & Social Media Leader with 10+ years of international experience across tech, hospitality, fintech, and consumer brands. Proven track record of scaling digital campaigns, building brand equity, and optimizing ROI through data-driven strategy, storytelling, and cross-functional leadership. Skilled in growth marketing, brand management, paid media, and revenue optimization, with a strong focus on innovation and customer-centric experiences.…Growth-driven Marketing & Social Media Leader with 10+ years of international experience across tech, hospitality, fintech, and consumer brands. Proven track record of scaling digital campaigns, building brand equity, and optimizing ROI through data-driven strategy, storytelling, and cross-functional leadership. Skilled in growth marketing, brand management, paid media, and revenue optimization, with a strong focus on innovation and customer-centric experiences.

Carolina

Marketing Strategist, Influencer Marketing Manager, Digital Marketer, +4





Growth-driven Marketing & Social Media Leader with 10+ years of international experience across tech, hospitality, fintech, and consumer brands. Proven track record of scaling digital campaigns, building brand equity, and optimizing ROI through data-driven strategy, storytelling, and cross-functional leadership. Skilled in growth marketing, brand management, paid media, and revenue optimization, with a strong focus on innovation and customer-centric experiences.…Growth-driven Marketing & Social Media Leader with 10+ years of international experience across tech, hospitality, fintech, and consumer brands. Proven track record of scaling digital campaigns, building brand equity, and optimizing ROI through data-driven strategy, storytelling, and cross-functional leadership. Skilled in growth marketing, brand management, paid media, and revenue optimization, with a strong focus on innovation and customer-centric experiences.

Available to hire

Growth-driven Marketing & Social Media Leader with 10+ years of international experience across tech, hospitality, fintech, and consumer brands. Proven track record of scaling digital campaigns, building brand equity, and optimizing ROI through data-driven strategy, storytelling, and cross-functional leadership. Skilled in growth marketing, brand management, paid media, and revenue optimization, with a strong focus on innovation and customer-centric experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Italian

Advanced

Work Experience

Head of Growth & Strategy at BDP Group

October 1, 2024 - October 1, 2025

Led growth and strategy initiatives for the group, driving market expansion across LATAM and Europe. Developed data‑driven, cross‑functional campaigns, improved campaign ROI, and aligned Marketing, Product, and Sales. Implemented OTA and meta‑search strategies, boosted occupancy, and elevated brand equity. Delivered an annual marketing plan, delivering +20% ROI and +25% growth in direct bookings. Conducted market segmentation & competitive analysis, driving +30% CTR in campaigns. Strengthened brand identity, achieving +40% increase in positive mentions across digital platforms. Optimized digital presence (SEO + SEM), boosting Google ranking and online bookings by +25%. Led OTA & meta‑search strategies, increasing low‑season occupancy by +10%. Managed budgets with <5% variance, improving campaign efficiency and reducing costs. Integrated user feedback into product roadmap, with 90% adoption rate of customer suggestions.

Social Media Manager at Samsung Argentina

January 31, 2021 - October 1, 2025

Built social media strategy that grew engagement by +40% in 7 months. Reduced CPL by 18% using performance dashboards and KPI tracking. Optimized ad spend, achieving 15% budget savings and improved ROAS. Coordinated creative output with agencies, cutting delivery times by 20%.

Marketing & Social Media Manager at RETEAU Foundation

March 31, 2024 - October 1, 2025

Executed global marketing campaigns with budget optimization of 30% YoY. Scaled digital engagement by +50% through email, social media, SEO, and PPC campaigns. Delivered the global #PlasticChangeMakers campaign, reaching nearly 1M children and educators worldwide. Developed multilingual (EN/ES) social‑first content, boosting engagement.

Head of Growth & Strategy at AZ Hotels Intelligence

October 1, 2024 - Present

Designed and executed annual marketing plan, delivering +20% ROI and +25% growth in direct bookings. Conducted market segmentation and competitive analysis, driving +30% CTR in campaigns. Strengthened brand identity, achieving +40% increase in positive mentions across digital platforms. Optimized digital presence (SEO + SEM), boosting Google ranking and online bookings by 25%. Led OTA & meta-search strategies, increasing low-season occupancy by 10%. Implemented customer loyalty program, improving retention by 15%.

Head of Growth & Strategy at BDP Group

October 1, 2024 - October 1, 2025

Directed growth and acquisition strategies for clients including Campari, Remington, Avène, Riccadonna, and Ducray. Developed value-based frameworks for campaigns, raising conversion rate by 20% and driving cross-functional collaboration between Marketing, Product, and Sales. Ensured 100% brand message consistency across channels and optimized multi-channel budgets.

Digital & Social Media Manager at Vita Wallet

August 1, 2022 - October 1, 2025

Led digital and social media campaigns for high-visibility launches, including Samsung Galaxy S10, contributing to record-breaking sales. Increased brand engagement by +25% through voice/tone guidelines and trend-driven content. Grew followers by +35% via daily content creation and influencer activations. Reduced crisis response time by 40% through social listening and cross-team coordination. Led a team of community managers, designers, and copywriters, cutting delivery time by 20%.

Social Media Manager at Samsung Argentina

January 1, 2021 - October 1, 2025

Built and executed social media strategy that grew engagement by +40% in 7 months. Reduced cost-per-lead (CPL) by 18% using performance dashboards and KPIs. Optimized ad spend, achieving budget savings and improved ROAS. Coordinated creative output with agencies to maintain 100% brand message consistency and timely delivery.