I am a creative designer and illustrator with years of experience in branding, storytelling, and campaign design. I direct projects from concept to rollout for clients ranging from EdTech startups to non-profit cultural events. I design with humor, humanity, and strategy. My work spans brand systems, motion, and content formats that scale across media and markets.…

Sandra Rós Björnsdóttir

I am a creative designer and illustrator with years of experience in branding, storytelling, and campaign design. I direct projects from concept to rollout for clients ranging from EdTech startups to non-profit cultural events. I design with humor, humanity, and strategy. My work spans brand systems, motion, and content formats that scale across media and markets.…

Available to hire

I am a creative designer and illustrator with years of experience in branding, storytelling, and campaign design.

I direct projects from concept to rollout for clients ranging from EdTech startups to non-profit cultural events. I design with humor, humanity, and strategy. My work spans brand systems, motion, and content formats that scale across media and markets.

See more

Skills

Experience Level

Language

English
Fluent
Icelandic
Fluent

Work Experience

Art Director at Independent / Self-employed
May 1, 2007 - November 21, 2025
Concepted and designed brand identities and campaigns for cultural institutions, publishers, game studios, and creative organizations to shape compelling brand narratives, visual identities, and experience-based campaigns. Led projects from idea to publication. Developed systems that are strategically aligned, emotionally resonant and easy to follow. Notable clients include the Icelandic Ministry of Education and Business, The Directorate of Education, RÚV TV, A* Hostels and Lana Wachowski.
Marketing Manager at RVK Fringe
June 1, 2025 - June 1, 2025
Wrote the 24-25 marketing plan on a limited budget, then led a team of passionate volunteers. Ran marketing efforts for numerous events, including two sold-out shows with Fern Brady in Tjarnabio. Shaped the branding system across digital platforms and led the development of marketing content (organic and paid). Contributed to roughly 20% sales increase for the 2025 festival.
Creative Director at Valkyrjan Bistro & Bar
August 1, 2024 - August 1, 2024
Led the development of a full identity and brand system for Valkyrjan, including tone of voice, visual language and community-driven campaigns. Collaborated with vendors and partners to execute on-brand across web, print and social media.

Education

Digital Marketing Course at Akademias, Reykjavík
January 1, 2024 - November 21, 2025
App Design in Figma Course at NTV, Kópavogur
January 1, 2023 - November 21, 2025
Finance and Business Operation Course at The Open University, Reykjavík
January 1, 2023 - November 21, 2025

Qualifications

Game Jam winner
June 10, 2025 - June 10, 2025
Won an GMI game jam with the game Airwaves
Digital Marketing Course
September 1, 2024 - December 31, 2024
App Design in Figma
September 1, 2023 - December 31, 2023
Finance and Business Operation Course
September 1, 2023 - December 31, 2023
BFA in Animation: Visual Development
January 1, 2009 - December 31, 2013

Industry Experience

Computers & Electronics, Gaming, Non-Profit Organization, Media & Entertainment, Government, Software & Internet, Education, Consumer Goods, Other, Professional Services

Skills

Experience Level