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Creative Content Creator, Video Editor, and Marketing Strategist with a background in brand storytelling, social media strategy, and visual design. I hold an MBA in International Business and a Bachelor’s in Marketing & Management, and have created content for brands and organizations including Herff Jones, FIU, and healthcare companies—producing engaging videos, campaigns, and graphics that drive awareness and connection. I specialize in short-form video, UGC, branded visuals, and strategic content that blends creativity with data-driven marketing to help brands grow and stand out online.…Creative Content Creator, Video Editor, and Marketing Strategist with a background in brand storytelling, social media strategy, and visual design. I hold an MBA in International Business and a Bachelor’s in Marketing & Management, and have created content for brands and organizations including Herff Jones, FIU, and healthcare companies—producing engaging videos, campaigns, and graphics that drive awareness and connection. I specialize in short-form video, UGC, branded visuals, and strategic content that blends creativity with data-driven marketing to help brands grow and stand out online.

Krystal Martinez-Torrez

Content Creator, Graphic Designer, Video Editor, +3

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Creative Content Creator, Video Editor, and Marketing Strategist with a background in brand storytelling, social media strategy, and visual design. I hold an MBA in International Business and a Bachelor’s in Marketing & Management, and have created content for brands and organizations including Herff Jones, FIU, and healthcare companies—producing engaging videos, campaigns, and graphics that drive awareness and connection. I specialize in short-form video, UGC, branded visuals, and strategic content that blends creativity with data-driven marketing to help brands grow and stand out online.…Creative Content Creator, Video Editor, and Marketing Strategist with a background in brand storytelling, social media strategy, and visual design. I hold an MBA in International Business and a Bachelor’s in Marketing & Management, and have created content for brands and organizations including Herff Jones, FIU, and healthcare companies—producing engaging videos, campaigns, and graphics that drive awareness and connection. I specialize in short-form video, UGC, branded visuals, and strategic content that blends creativity with data-driven marketing to help brands grow and stand out online.

Available to hire

Creative Content Creator, Video Editor, and Marketing Strategist with a background in brand storytelling, social media strategy, and visual design. I hold an MBA in International Business and a Bachelor’s in Marketing & Management, and have created content for brands and organizations including Herff Jones, FIU, and healthcare companies—producing engaging videos, campaigns, and graphics that drive awareness and connection. I specialize in short-form video, UGC, branded visuals, and strategic content that blends creativity with data-driven marketing to help brands grow and stand out online.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Marketing Intern at Tang+Company

July 1, 2024 - February 1, 2025

Developed mass email campaigns using Constant Contact; drafted content and segmented audiences. Conducted doctor interviews to produce blog content; designed and scheduled weekly posts promoting three business units to boost brand awareness.

Multimedia Content Developer at Herff Jones

April 1, 2024 - September 1, 2025

Developed engaging multimedia content, including videos and photo posts, to enhance brand awareness and communicate the brand’s message. Implemented targeted content strategies reaching over 2K accounts in a week; analyzed metrics to refine content for increased visibility and engagement across social channels.

Chief Executive Officer/Sales and Marketing Coordinator at Krystal’s Creations

January 1, 2017 - Present

Generated and managed invoices for customized orders weekly, ensuring accurate and timely billing. Oversaw monthly sales totals by creating detailed statements and utilizing data to inform strategic marketing decisions. Designed and produced custom apparel, ensuring rapid shipping within one day to enhance customer satisfaction and increase business sales.

Chief Executive Officer / Sales and Marketing Coordinator at Krystal’s Creations

January 1, 2017 - Present

Generated and managed invoices for customized orders; oversaw monthly sales totals with data-driven statements; designed and produced custom apparel with rapid shipping to enhance customer satisfaction and sales.