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I'm a marketing events leader who builds unforgettable experiences at the intersection of brand, audience growth, and ROI. I design and execute large-scale conferences and experiential programs that connect people, spark engagement, and drive revenue. Over the past decade, I've partnered with sales, marketing, and partnerships teams to create scalable programs, manage multi-track budgets, and lead cross-functional teams from concept to on-site success. I thrive on turning complex logistics into seamless experiences that deliver measurable business outcomes.…I'm a marketing events leader who builds unforgettable experiences at the intersection of brand, audience growth, and ROI. I design and execute large-scale conferences and experiential programs that connect people, spark engagement, and drive revenue. Over the past decade, I've partnered with sales, marketing, and partnerships teams to create scalable programs, manage multi-track budgets, and lead cross-functional teams from concept to on-site success. I thrive on turning complex logistics into seamless experiences that deliver measurable business outcomes.

Krystal Reynoso

Executive Producer, Project Manager, Production Manager, +2

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I'm a marketing events leader who builds unforgettable experiences at the intersection of brand, audience growth, and ROI. I design and execute large-scale conferences and experiential programs that connect people, spark engagement, and drive revenue. Over the past decade, I've partnered with sales, marketing, and partnerships teams to create scalable programs, manage multi-track budgets, and lead cross-functional teams from concept to on-site success. I thrive on turning complex logistics into seamless experiences that deliver measurable business outcomes.…I'm a marketing events leader who builds unforgettable experiences at the intersection of brand, audience growth, and ROI. I design and execute large-scale conferences and experiential programs that connect people, spark engagement, and drive revenue. Over the past decade, I've partnered with sales, marketing, and partnerships teams to create scalable programs, manage multi-track budgets, and lead cross-functional teams from concept to on-site success. I thrive on turning complex logistics into seamless experiences that deliver measurable business outcomes.

Available to hire

I’m a marketing events leader who builds unforgettable experiences at the intersection of brand, audience growth, and ROI. I design and execute large-scale conferences and experiential programs that connect people, spark engagement, and drive revenue.

Over the past decade, I’ve partnered with sales, marketing, and partnerships teams to create scalable programs, manage multi-track budgets, and lead cross-functional teams from concept to on-site success. I thrive on turning complex logistics into seamless experiences that deliver measurable business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Experiential Program Manager at Blavity Inc.

May 1, 2022 - November 1, 2025

Led strategy and execution for flagship events and experiential programs, including Africa Tech (35,000+ attendees), aligning experiences with audience growth, engagement, and sponsor value. Drove initiatives supporting pipeline generation through sponsorships, partnerships, and targeted attendee experiences. Partnered cross-functionally with marketing, partnerships, and content teams; managed end-to-end event execution across in-person, virtual, and hybrid formats. Built scalable systems (run-of-show, workflows, trackers) to improve operational efficiency and execution quality; led onsite teams of 10–30 staff to ensure high-quality guest and brand experiences.

Account Executive at Skai Blue Media

September 1, 2021 - May 1, 2022

Partnered with the sales team to design and execute events that support client acquisition and relationship-building; coordinated 14+ month-to-month event programs, resulting in revenue generation of over $50,000; managed end-to-end event logistics, vendor sourcing, catering budgets, and on-site execution. Oversaw F&B budget planning, cost control, and service logistics; maintained inventory tracking for event materials and assets.

Digital PR Manager at Ignite Visibility

December 1, 2018 - January 1, 2021

Co-developed and helped scale the Digital PR team, contributing to core processes, campaign frameworks, and service offerings. Led digital PR campaigns focused on brand visibility, high-authority backlinks, and SEO performance, supporting measurable search growth. Collaborated cross-functionally with SEO and content teams to align PR initiatives with keyword strategy and organic traffic goals; managed client relationships, campaign timelines, and performance reporting in a fast-paced agency environment.

Social Media Manager at Grow Your Brand Social

February 1, 2021 - August 1, 2021

Managed social media strategy and growth for 10–15 clients. Developed content strategies and monitored campaign performance metrics to optimize engagement and reach.

Freelance Event Production & Marketing Consultant at Various Clients

January 1, 2018 - Present

Led event programming and execution for multiple clients, aligning experiential programs with audience growth, engagement, and revenue-generation goals. Drove initiative planning to support pipeline generation through sponsorships, partnerships, and attendee experiences; managed on-site production, vendor coordination, and budget tracking.