Hi, I'm Ksenia Zhiltsova, a Social Media Manager & Creative Producer based in Lisbon. I bring 7+ years of hands-on experience crafting organic social strategies, building engaged communities, and executing campaigns end-to-end for consumer brands across Instagram, TikTok, Telegram, Discord, and emerging formats. I excel at developing a distinct brand voice, creating platform-native content, and staying on top of ever-changing algorithms. A proven track record includes an organic video that reached 1.6 million views with zero media budget, and I thrive on cross-functional collaboration with designers, copywriters, influencers, and agencies to deliver compelling results and meaningful audience connections.

Kseniia Zhiltsova

Hi, I'm Ksenia Zhiltsova, a Social Media Manager & Creative Producer based in Lisbon. I bring 7+ years of hands-on experience crafting organic social strategies, building engaged communities, and executing campaigns end-to-end for consumer brands across Instagram, TikTok, Telegram, Discord, and emerging formats. I excel at developing a distinct brand voice, creating platform-native content, and staying on top of ever-changing algorithms. A proven track record includes an organic video that reached 1.6 million views with zero media budget, and I thrive on cross-functional collaboration with designers, copywriters, influencers, and agencies to deliver compelling results and meaningful audience connections.

Available to hire

Hi, I’m Ksenia Zhiltsova, a Social Media Manager & Creative Producer based in Lisbon. I bring 7+ years of hands-on experience crafting organic social strategies, building engaged communities, and executing campaigns end-to-end for consumer brands across Instagram, TikTok, Telegram, Discord, and emerging formats.

I excel at developing a distinct brand voice, creating platform-native content, and staying on top of ever-changing algorithms. A proven track record includes an organic video that reached 1.6 million views with zero media budget, and I thrive on cross-functional collaboration with designers, copywriters, influencers, and agencies to deliver compelling results and meaningful audience connections.

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Language

English
Fluent
Russian
Fluent

Work Experience

Social Media Manager & Creative Producer at Names Tattoo Studio
January 1, 2023 - January 1, 2025
Own organic social media strategy across Instagram and TikTok; content calendar, brand voice, community management, and performance reporting; created and scheduled platform-native content aligned with brand tone and campaign goals; one video reached 1.6M organic views with zero media budget; managed online community, monitored and responded to comments and mentions to foster engagement and retain audience trust; briefed designers and video editors with clear creative direction; tracked performance metrics (ER, reach, follower growth, CTR) and iterated strategy; stayed on top of platform algorithm changes, trends, and competitor activity to keep content relevant and effective.
Freelance Social Media & Partners Manager at Remote (Clients: AperoI, Nokia, Radisson, lifestyle brands)
January 1, 2021 - January 1, 2023
Managed organic social media presence for AperoI, Nokia, Radisson, and lifestyle brands across Instagram, TikTok, and Telegram; built and maintained online communities — monitored engagement, responded to audiences, and reported on community health; developed content calendars, wrote platform-native copy, and briefed creative teams on visuals; tracked performance metrics and optimized content strategy based on data.
Instagram Creator at Personal Blog
January 1, 2019 - January 1, 2022
Grew engaged audience to 30K organically through consistent brand voice, community management, and trend-led content; managed brand partnerships end-to-end: briefing, content creation, compliance with platform guidelines, and delivery; deep understanding of community dynamics—what builds loyalty, drives engagement, and retains an audience over time.
Influencer Marketing Manager at BuzzFactory Agency
January 1, 2017 - January 1, 2020
Led organic social and influencer campaigns for Adidas, Disney, Huggies, Kodak, William Grant & Sons, Cartier, and Essence; collaborated with designers, copywriters, influencers, and external agencies; briefings, feedback, approvals, and delivery; managed content calendars and campaign timelines across 5–7 concurrent projects; ensured content complied with brand guidelines and platform policies; tracked campaign performance (reach, ER, CTR) and translated data into actionable insights for clients and internal teams; acted as a bridge between community response and brand/campaign direction.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services