Hi there! I’m Kseniia, a creative and results-driven social media professional with a strong background in travel content, digital community building, and strategic content planning. I’ve consistently produced engaging content and built vibrant online communities, collaborating with tourism bureaus and businesses to reach sales goals and grow audiences. I thrive in dynamic online environments and love turning data-driven insights into meaningful, story-driven campaigns that resonate with diverse audiences. I’ve lived in six countries, run a successful IG blog with broad reach, and enjoy working with cross-cultural teams. I’m a mom to two girls, fluent in several languages, and based in Ljubljana, Slovenia. I’m always learning—Canva, Meta, chatGPT, and beyond—to keep elevating the quality and impact of my work while fostering authentic connections with followers and clients alike.

Kseniia Zykova

Hi there! I’m Kseniia, a creative and results-driven social media professional with a strong background in travel content, digital community building, and strategic content planning. I’ve consistently produced engaging content and built vibrant online communities, collaborating with tourism bureaus and businesses to reach sales goals and grow audiences. I thrive in dynamic online environments and love turning data-driven insights into meaningful, story-driven campaigns that resonate with diverse audiences. I’ve lived in six countries, run a successful IG blog with broad reach, and enjoy working with cross-cultural teams. I’m a mom to two girls, fluent in several languages, and based in Ljubljana, Slovenia. I’m always learning—Canva, Meta, chatGPT, and beyond—to keep elevating the quality and impact of my work while fostering authentic connections with followers and clients alike.

Available to hire

Hi there! I’m Kseniia, a creative and results-driven social media professional with a strong background in travel content, digital community building, and strategic content planning. I’ve consistently produced engaging content and built vibrant online communities, collaborating with tourism bureaus and businesses to reach sales goals and grow audiences. I thrive in dynamic online environments and love turning data-driven insights into meaningful, story-driven campaigns that resonate with diverse audiences.

I’ve lived in six countries, run a successful IG blog with broad reach, and enjoy working with cross-cultural teams. I’m a mom to two girls, fluent in several languages, and based in Ljubljana, Slovenia. I’m always learning—Canva, Meta, chatGPT, and beyond—to keep elevating the quality and impact of my work while fostering authentic connections with followers and clients alike.

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Language

Russian
Fluent
English
Fluent
German
Intermediate
Slovene
Fluent
Italian
Beginner

Work Experience

Head of Social Media & PR at Mobiln.si
August 1, 2021 - Present
Developing and executing social media strategy and digital content plan for Facebook and Instagram. Producing all types of content formats and copywriting. Daily work with Meta and Canva. Building digital community with campaigns. Maintaining digital relations and raising company's digital recognition on national and international levels. Organizing and executing offline events.
Influencer at Ksenia in Slovenia SP
January 1, 2018 - Present
Consistently producing engaging quality travel content about Slovenia, reaching over 1 million accounts monthly in 2024. Planning ahead with strong content calendar. Collaborating with official tourism bureaus and businesses. Continuously improving skills and knowledge working with Canva, Photoshop, and other applications.
Social Media Manager at Slovenia Natural Wine online shop - start-up
October 31, 2023 - September 3, 2025
Developed social media strategy. Produced and executed content plan. Built digital community and grew client portfolio. Organized and executed online tasting events.
Client's Relations & Administration at Slores SP
January 1, 2016 - Present
Working with clients on scheduling, planning and meeting their requests. Generating leads through social media. Executing e-marketing campaigns.
Sales Manager at Pacific Prime
October 31, 2015 - September 3, 2025
Closed sales to individual and business clients. Accumulated client portfolio over 1,000,000 USD in total sales. Managed a team of sales agents and an office branch opening. Recruited and trained staff. Worked with people from different cultures.
Assistant Front Office Manager at Westin Beijing Chaoyang
May 31, 2012 - September 3, 2025
Luxury business hotel role in front office management.
Head of Social Media & PR at Mobilni.si
August 1, 2021 - Present
Head of social media and PR; consistently produced engaging travel content about Slovenia; built digital relationships and raised the company's digital recognition on national and international levels; organized and executed offline events.
Social Media Manager at Slovenia Love / Slovenia Love Bike-sharing
June 1, 2021 - October 1, 2023
Developed social media strategy; produced and executed content plan; built digital community; grew client portfolio; organized online tasting events; ran a successful Instagram blog with over 1M accounts engaged monthly; collaborated with tourism boards and businesses; managed cross-cultural communication.
Sales Manager at Pacific Prime (Shanghai, China)
June 1, 2012 - October 1, 2015
Closed sales to individuals and businesses; accumulated a client portfolio totaling over USD 1,000,000 in total sales. Managed and trained a team of sales agents and opened an office branch. Worked with people from diverse cultural backgrounds to deliver tailored solutions.

Education

BA in Hotel Management at Hotel School The Hague
January 11, 2030 - September 3, 2025
International Baccalaureate Diploma at Salem International College
January 11, 2030 - September 3, 2025
Postgraduate Diploma in Digital Marketing at University
January 11, 2030 - September 3, 2025
Postgraduate Diploma in Digital Marketing at Digital Marketing University
January 11, 2030 - January 5, 2026
BA in Hotel Management at The Hague Hotel School
January 11, 2030 - January 5, 2026
Postgraduate online diploma in Digital Marketing at Online University
January 11, 2030 - January 5, 2026
BA in Hotel Management at Hotel School The Hague
January 11, 2030 - January 5, 2026

Qualifications

Postgraduate Diploma in Digital Marketing
January 11, 2030 - January 5, 2026
BA in Hotel Management
January 11, 2030 - January 5, 2026

Industry Experience

Travel & Hospitality, Retail, Media & Entertainment, Professional Services, Software & Internet