Kseniia Smykovska
CRM and customer-experience professional with a strong track record in iGaming, media and hospitality across Europe.
About
CRM and customer-experience professional with a strong track record in iGaming, media and hospitality across Europe. I create and execute CRM programs, coordinate cross-functional teams, and translate data insights into campaign improvements that boost engagement, retention and revenue.
Fluent in German, English, Ukrainian, Russian, Estonian and can support basic communication in Italian and Polish. I thrive in multilingual environments and collaborate with product, marketing and technical teams to deliver user-centered content and seamless experiences.
- 11 years' experience
- Joined March 2026
Skills· 14
Languages
- UkrainianFluent
- RussianFluent
- GermanFluent
- EnglishFluent
- EstonianFluent
- ItalianBeginner
- PolishBeginner
Industry experience
- Gaming
- Media & Entertainment
- Software & Internet
- Professional Services
- Education
- Travel & Hospitality
Work experience· 13 roles
Developed and implemented VIP CRM strategies across two gaming brands, built long-term relationships with VIP customers, boosted on-site activity and brand engagement, and drove turnover and gross gaming revenue. Collaborated with global CRM, VIP account managers, product, and trading teams to ensure seamless customer workflows. Conducted data analyses with BI team to optimize KPIs including open, click-through, conversion rates, retention and player performance. Led cross-channel communications across email, SMS, on-site, and Telegram channels. Created VIP-focused campaigns and personalized offers in collaboration with CRM and VIP teams. Monitored industry trends and competitor activity to inform strategic planning. Coordinated cross-team communications to ensure smooth casino product operations.
Developed and implemented CRM lifecycle strategies; designed and optimized multi-channel campaigns; collaborated with product and marketing teams; analyzed metrics to improve engagement and retention; aligned with cross-functional partners to ensure seamless CRM operations.
Coordinated CRM initiatives across cross-functional teams; ensured timely delivery of campaigns; managed creative assets, on-site content, and translations; aligned CRM workflows with broader marketing strategies.
Education
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