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CRM and customer-experience professional with a strong track record in iGaming, media and hospitality across Europe. I create and execute CRM programs, coordinate cross-functional teams, and translate data insights into campaign improvements that boost engagement, retention and revenue. Fluent in German, English, Ukrainian, Russian, Estonian and can support basic communication in Italian and Polish. I thrive in multilingual environments and collaborate with product, marketing and technical teams to deliver user-centered content and seamless experiences.…CRM and customer-experience professional with a strong track record in iGaming, media and hospitality across Europe. I create and execute CRM programs, coordinate cross-functional teams, and translate data insights into campaign improvements that boost engagement, retention and revenue. Fluent in German, English, Ukrainian, Russian, Estonian and can support basic communication in Italian and Polish. I thrive in multilingual environments and collaborate with product, marketing and technical teams to deliver user-centered content and seamless experiences.

Kseniia Smykovska

Project Manager, Content Creator, Marketing Automation Specialist, +1

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CRM and customer-experience professional with a strong track record in iGaming, media and hospitality across Europe. I create and execute CRM programs, coordinate cross-functional teams, and translate data insights into campaign improvements that boost engagement, retention and revenue. Fluent in German, English, Ukrainian, Russian, Estonian and can support basic communication in Italian and Polish. I thrive in multilingual environments and collaborate with product, marketing and technical teams to deliver user-centered content and seamless experiences.…CRM and customer-experience professional with a strong track record in iGaming, media and hospitality across Europe. I create and execute CRM programs, coordinate cross-functional teams, and translate data insights into campaign improvements that boost engagement, retention and revenue. Fluent in German, English, Ukrainian, Russian, Estonian and can support basic communication in Italian and Polish. I thrive in multilingual environments and collaborate with product, marketing and technical teams to deliver user-centered content and seamless experiences.

Next availability:

April 15, 2026

Tallinn, Estonia

CRM and customer-experience professional with a strong track record in iGaming, media and hospitality across Europe. I create and execute CRM programs, coordinate cross-functional teams, and translate data insights into campaign improvements that boost engagement, retention and revenue.

Fluent in German, English, Ukrainian, Russian, Estonian and can support basic communication in Italian and Polish. I thrive in multilingual environments and collaborate with product, marketing and technical teams to deliver user-centered content and seamless experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Beginner

Beginner

Beginner

Language

Ukrainian

Fluent

Russian

Fluent

German

Fluent

English

Fluent

Estonian

Fluent

Italian

Beginner

Polish

Beginner

Work Experience

VIP CRM Manager at YOLO Group

April 20, 2024 - October 20, 2025

Developed and implemented VIP CRM strategies across two gaming brands, built long-term relationships with VIP customers, boosted on-site activity and brand engagement, and drove turnover and gross gaming revenue. Collaborated with global CRM, VIP account managers, product, and trading teams to ensure seamless customer workflows. Conducted data analyses with BI team to optimize KPIs including open, click-through, conversion rates, retention and player performance. Led cross-channel communications across email, SMS, on-site, and Telegram channels. Created VIP-focused campaigns and personalized offers in collaboration with CRM and VIP teams. Monitored industry trends and competitor activity to inform strategic planning. Coordinated cross-team communications to ensure smooth casino product operations.

VIP CRM Coordinator at YOLO Group

April 20, 2022 - May 20, 2023

Coordinated CRM initiatives across two iGaming brands; aligned CRM with marketing and product teams; developed lifecycle communications and KPI dashboards; supported data-driven optimization; ensured timely delivery of multilingual campaigns; maintained cross-channel messaging.

Casino Coordinator at YOLO Group

March 20, 2021 - April 20, 2022

Coordinated casino-related activities; collaborated with CRM and product teams to align content; supported VIP customer journeys; assisted with event planning and promotions; maintained cross-functional communications for iGaming brands.

Customer Experience Agent at YOLO Group

March 20, 2019 - August 20, 2019

Handled customer inquiries across channels; provided personalized offers; supported a positive customer experience; contributed to training materials for onboarding of new staff.

Translator (German, English) at YOLO Group

March 20, 2017 - January 20, 2019

Translated German and English content; produced on-site content and translations for multiple iGaming brands; collaborated on Go-to-market materials and content localization; supported editorial and content teams.

Shore Excursions Agent at MSC Cruises

May 20, 2015 - November 20, 2015

Managed shore excursions operations; coordinated tours for ship guests; provided on-site customer service and support during cruises.

Publicist Assistant and Illustrator at Roterika Berlin (Publisher)

January 20, 2013 - September 20, 2014

Assisted publisher with content creation; edited text and images; supported magazine layouts and feature illustrations; coordinated with local libraries and writers; organized educational workshops for German-Ukrainian cultural projects.

CRM Life Cycle Specialist at YOLO Group

March 20, 2023 - March 20, 2024

Developed and implemented CRM lifecycle strategies; designed and optimized multi-channel campaigns; collaborated with product and marketing teams; analyzed metrics to improve engagement and retention; aligned with cross-functional partners to ensure seamless CRM operations.

CRM Coordinator at YOLO Group

April 20, 2022 - May 20, 2023

Coordinated CRM initiatives across cross-functional teams; ensured timely delivery of campaigns; managed creative assets, on-site content, and translations; aligned CRM workflows with broader marketing strategies.

VIP Account Manager at YOLO Group

March 20, 2019 - August 20, 2019

Managed VIP client relationships; drove revenue growth and retention; tailored VIP offers and communications; partnered with CRM and account management teams.

Translator (German, English) at YOLO Group

March 20, 2021 - October 20, 2025

Provided translation and localization for marketing and on-site content; supported multilingual communications for VIP programs.

Publicist Assistant and Illustrator at Publishing House Retorika Berlin

September 20, 2013 - October 20, 2015

Assisted publishing operations; edited visuals and layouts; supported on-site content creation and illustration for marketing materials.

Project Manager at Goethe-Institute Ukraine

February 1, 2011 - September 1, 2012

- Coordinated partner contacts with local libraries, translators, and writers. - Organised educational workshops within German-Ukrainian cultural projects. - Assisted in planning and executing event programs, including logistics, catering, and travel arrangements for local and international guests.