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Hi, I’m Erik Kubik, a growth-focused marketing lead blending music tech, creator ecosystems, and performance marketing to launch and scale artist-friendly software. I’ve successfully launched eight audio plugins and three sample packs, built a global network of 200+ creators, and crafted product messaging that respects artist intuition while driving strong business results. I thrive at turning technical features into compelling artist-centered storytelling, scaling digital funnels, and forging partnerships across NA, EMEA, APAC, and LATAM to expand reach without compromising the creative soul of the brand.…Hi, I’m Erik Kubik, a growth-focused marketing lead blending music tech, creator ecosystems, and performance marketing to launch and scale artist-friendly software. I’ve successfully launched eight audio plugins and three sample packs, built a global network of 200+ creators, and crafted product messaging that respects artist intuition while driving strong business results. I thrive at turning technical features into compelling artist-centered storytelling, scaling digital funnels, and forging partnerships across NA, EMEA, APAC, and LATAM to expand reach without compromising the creative soul of the brand.

Erik Edward Kubik

Influencer Marketing Manager, Marketing Strategist, Brand Strategist, +7

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Hi, I’m Erik Kubik, a growth-focused marketing lead blending music tech, creator ecosystems, and performance marketing to launch and scale artist-friendly software. I’ve successfully launched eight audio plugins and three sample packs, built a global network of 200+ creators, and crafted product messaging that respects artist intuition while driving strong business results. I thrive at turning technical features into compelling artist-centered storytelling, scaling digital funnels, and forging partnerships across NA, EMEA, APAC, and LATAM to expand reach without compromising the creative soul of the brand.…Hi, I’m Erik Kubik, a growth-focused marketing lead blending music tech, creator ecosystems, and performance marketing to launch and scale artist-friendly software. I’ve successfully launched eight audio plugins and three sample packs, built a global network of 200+ creators, and crafted product messaging that respects artist intuition while driving strong business results. I thrive at turning technical features into compelling artist-centered storytelling, scaling digital funnels, and forging partnerships across NA, EMEA, APAC, and LATAM to expand reach without compromising the creative soul of the brand.

Available to hire

Hi, I’m Erik Kubik, a growth-focused marketing lead blending music tech, creator ecosystems, and performance marketing to launch and scale artist-friendly software. I’ve successfully launched eight audio plugins and three sample packs, built a global network of 200+ creators, and crafted product messaging that respects artist intuition while driving strong business results.

I thrive at turning technical features into compelling artist-centered storytelling, scaling digital funnels, and forging partnerships across NA, EMEA, APAC, and LATAM to expand reach without compromising the creative soul of the brand.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Chief Marketing Officer at Druw Audio (BEATSURFING)

January 1, 2023 - March 1, 2026

Led the launch and go-to-market for 8 audio plugins and 3 sample packs, driving €1.2M in sales in the first 12 months. Built a 200+ creator/influencer ecosystem and leveraged UGC and demo videos to amplify campaigns. Established 3rd-party sales pipelines with major platforms and global retailers. Designed structured email-driven funnels for list building and pre-launch engagement, achieving a 5.0+ ROAS; advised on pricing, seasonal bundles, and a four-cluster geographic strategy to maximize customer lifetime value.

Marketing Operations Manager at Health Coach Institute

July 1, 2022 - December 1, 2023

Architected a marketing tech stack overhaul, migrated legacy data, and implemented Salesforce. Directed lifecycle marketing and email nurturing to improve engagement; achieved nearly 200% improvement in user engagement.

Marketing Manager at HLO

June 1, 2018 - July 1, 2022

Negotiated integration deals with 50+ musical artists and launched performance-driven multi-channel campaigns (SEA, Display, RTB, Social), yielding 1.6M downloads and a 4.8-star rating.

Marketing Leader at Delivery Hero

May 1, 2008 - June 1, 2018

Led marketing initiatives across social media and lifecycle email programs; scaled monthly marketing spend from £1,000 to £3.2M, contributing to a £240M acquisition by Just Eat Holdings and forging large-scale strategic partnerships.

Curator & Talent Partnerships Manager at Sample Music Festival Berlin / Frankfurt / Dubai / Shanghai

January 1, 2016 - Present

Established and programmed an annual festival focused on Beat Making, DJ culture, and music tech; transitioned to digital formats during lockdown and secured sponsorships from Technics, Roland, and Reloop.

Executive Producer at Clash of the Titans and DMC Germany International

January 1, 2017 - Present

Oversee logistics, talent coordination, and event marketing for a yearly DJ tournament spanning 12 countries, culminating in a Berlin finale.