Kumar Abhishek
I am a Dubai-based Creative Video Producer with over 7 years of experience developing and executing high-impact video content across digital, social, and broadcast platforms.
About
I am a Dubai-based Creative Video Producer with over 7 years of experience developing and executing high-impact video content across digital, social, and broadcast platforms. I specialize in taking ideas from concept to final delivery…including scripting, storyboarding, directing, talent management, and post-production…ensuring every project is on-brand, on-budget, and deadline-driven.
My background spans fashion, lifestyle, and brand storytelling, with hands-on experience producing premium, social-first content designed for Instagram, YouTube, and emerging digital platforms. I have led shoots on location and in-studio, worked closely with talent and production teams, and managed the full production lifecycle with strong attention to creative detail and audience engagement.
Driven by a deep interest in fashion, culture, and contemporary storytelling, I aim to create visually compelling, platform-native content that resonates with modern audiences while elevating brand identity.
- 7 years' experience
- Joined October 2025
Industry experience
- Media & Entertainment
- Retail
- Real Estate & Construction
- Transportation & Logistics
- Travel & Hospitality
- Professional Services
- Software & Internet
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Work experience· 6 roles
End-to-end freelance video production: concept creation, scripting, filming, editing, and post-production; delivered social-first branded content increasing engagement on Instagram and TikTok; built strong client relationships ensuring content aligned with brand goals.
Developed and executed social media and retail content strategies across GCC markets; produced 20–25 weekly assets including short-form videos, reels, and tailored content for Gen Z & millennial audiences; contributed to activations such as the Adidas Customization Campaign at Sun & Sand Sports, with real-time coverage and storytelling; optimized campaign performance through audience insights and engagement metrics aligned with seasonal promotions and product launches.
Produced social media campaigns, training modules, teams, and storytelling videos to strengthen brand presence; built Go-to-Market strategies for Blu Smart’s launch in Bengaluru, Dubai, and Mumbai; created driver-partner success stories, travel packs, and training modules covering road safety, customer service, and EV operations; directed photoshoots and produced videos reinforcing Blu Smart’s eco-friendly brand positioning.
Education
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